Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy.

Brand 143

Brand Brand Awareness Social Media Promotion 143

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Brand 111

Brand Storytelling Creativity Content Marketing 111

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Efficiency: Building your team’s creativity, planning, and productivity.

Creativity 111

Creativity Content Marketing Marketing Content 111

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. For example, HubSpot’s Scott Brinker predicts chatbots and voice interfaces will experience explosive growth. The robot even has its own Twitter handle.

Brand 111

Brand Content Storytelling Editorial Team 111

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. Their idea?

Brand 111

Brand Content Editorial Team Editorial 111

Content Marketing Institute

OCTOBER 2, 2018

Yet some brands are working with top comics creators and publishers such as Marvel Comics. Why risk the reputation of your brand with poor quality work for some marginal savings? Brands use comics for diverse purposes. In April 2018, a copy sold on eBay for $1,100.). ? ?. Comics aren’t just SMASH, WHAM, KAPOW!

Storytelling 110

Storytelling Pharmaceutical Brand Prose 110

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. She offers the lessons learned along the way to help B2B brands create influencer marketing programs: Set a clear goal. Creative gear. Your revenue last year was a smart $29.4

Brand 111

Brand Marketing Social Media Consulting 111

Neil Patel

SEPTEMBER 8, 2020

Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. Large brands and retailers already have access to such online-to-offline metrics. The post The Marketer’s Guide to Gain Brand Mileage on Google Maps appeared first on Neil Patel.

Brand 126

Brand Retail Ads SEO 126

Content Marketing Institute

SEPTEMBER 20, 2018

Why then do so many enterprise brands find themselves in a similar pickle? Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Conference, Beauty and the Beast: Creating the Balance Between Content Innovation and Martech Capabilities.

Creativity 92

Creativity Content Content Creation Social Media 92

Neil Patel

APRIL 6, 2021

Instagram Story Highlights help users take their most popular and trending content and use it to further personify their brand. Why Should You Use Instagram Story Highlights on a Brand Account? How to Use Instagram Highlights on a Brand Account. Eight Tips to Create Engaging Instagram Story Highlights on a Brand Account.

Brand 97

Brand Utilities Social Media Digital Marketing 97

Content Marketing Institute

MAY 22, 2018

You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Every creative asset you produce must be supported by strategic #contentmarketing decisions, says @joderama. Inspiring brand examples of content marketing success.

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Place higher value on creative output.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

CoSchedule

FEBRUARY 27, 2023

It’s one thing to blog about the technical components of SEO, but it’s another thing to provide a step-by-step outline of how a particular brand achieved its goals. Dell Blog Dell, the well-known computer hardware company, is another excellent example of a brand thinking like a publisher when it comes to its blog.

Creativity 98

Creativity Blogging Blog Food 98

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” The brand launched two shows this year, Wild Ideas Worth Living and Take It From Me.

Content Marketing 111

Content Marketing Marketing Content Retail 111

Grammarly

MAY 17, 2023

123 Graham Street Boston, MA 02134 (617) 456-7890 emily.liamson@example.com EXPERIENCE Sysdig, Boston, MA— Head of Brand & Content Marketing February 2022-PRESENT Developed a brand strategy, compelling company narrative, and messaging hierarchies to create a loyal community. Led brand testing and development to inform strategies.

Medical 122

Medical Transportation Education Hospitality 122

Content Marketing Institute

FEBRUARY 9, 2018

“Sharing our strategies and approach to marketing has been a tradition at Coca-Cola to open the door for other brands to learn from our 130 years of marketing experience,” Kate says. Sharing this ‘thought-ware’ collectively raises the bar for every brand and therefore makes us strive for bigger, better, bolder.”.

Storytelling 112

Storytelling Script Content Creator Content Marketing 112

Content Marketing Institute

JULY 26, 2018

Want to spark innovation, influence perceptions, and inspire people to believe in your organization’s values and brand? Take some tips from 20-year Pixar Animation Studios animator – and recent winner of the Brand Personality Award in Animation from The Asia Pacific Brands Foundation – Andrew Gordon. These are problems.

Creativity 76

Creativity Storytelling Construction Projects 76

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. The process was extremely creative, iterative, and collaborative. So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward.

Creativity 70

Creativity SEO Content Hospitality 70

Neil Patel

SEPTEMBER 13, 2021

Papercut Films was the production company for the technology documentary film, which had an April 2018 release. The social media documentary had a 2018 release with an 88-minute runtime. It’s an insightful look into the creative minds of some of the most influential ad execs in history. Its runtime is 78-minutes. The Cleaners.

Social Media 136

Social Media Media Marketing Healthcare 136

Content Marketing Institute

DECEMBER 20, 2018

However, they make your brand look ignorant and uncaring. Whether you wanted it or not, Andrew Davis ( November 2018 ). Have you considered leveraging your people to power your brand? Verizon Biz Markets (@VZBizMarkets) November 27, 2018. TMobile CEO @JohnLegere attached his personality to the brand and is killing it.

Marketing 109

Marketing Agency Text Social Media 109

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. However, you don’t necessarily have to create brand-related memes.

Content Marketing 145

Content Marketing Marketing Entertainment Content 145

Content Marketing Institute

SEPTEMBER 14, 2018

HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands. An 8-Step Process to Use Influencers to Elevate Your Brand. Tracking via influencer marketing is notoriously difficult because there is no such thing as a linear consumer journey in 2018. Branded keyword search volume lift.

Marketing 111

Marketing Construction Retail Sales 111

Content Marketing Institute

DECEMBER 6, 2017

You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.). We manage content and social media strategies for more than 10 brands with a two-person team. Content marketing success increases, but can it last? We could do more, but we are understaffed.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

JULY 11, 2018

In fact, the retail landscape is so rich with opportunities that all you may need is the right content experience – and a bit of creative ingenuity. The #retail landscape is rich w/ content experiences with the right creative ingenuity, says @joderama. According to Deloitte’s 2018 Retail, Wholesale and Distribution Outlook , U.S.

Retail 107

Retail Content Education Content Marketing 107

Content Marketing Institute

JUNE 1, 2018

His talk explored how thinking differently about creativity led him to form a new kind of collaborative production company. Anyone anywhere in the world can contribute to one of the company’s creative challenges by submitting (text, video, music, art) through the HITRECORD website. Great storytellers know who they want to enchant.

Storytelling 111

Storytelling Collaboration Education Entertainment 111

ProBlogger

JANUARY 2, 2018

“Do you think I should start a blog in 2018? Thousands of people have already claimed their spot in the course, convinced a blog should be a part of their plans for 2018. As I consider the question of why someone should start a blog in 2018, I can’t help but return to the beginning of my own blogging journey in 2002.

Blogging 52

Blogging Blog Blogger Collaboration 52

Content Marketing Institute

MARCH 6, 2018

Take a shortcut: If you’re strapped for time but still want to do planning right, why not grab some tricks, tips, and helpful templates from our 2018 Content Marketing Toolkit ? Not only will poor content quality hinder the results you want, it can reflect poorly on your brand’s value and reputation as well. joderama Click To Tweet.

Editorial 111

Editorial Government Content Collaboration 111

Content Marketing Institute

SEPTEMBER 13, 2018

But how do you – as a marketer and as a brand – get an audience to trust you? You (and your content) must have meaning , a meaning that resonates with your brand and your desired audience. Yet content is one of the reasons we’re in an epidemic of meaninglessness, Kathleen Diamantakis of The New York Times’ T Brand Studio said.

Electronics 92

Electronics Content Creator Content Marketing Creativity 92

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. It will reinforce quality and creativity in content more than ever.

Content Marketing 111

Content Marketing Marketing Storytelling Content 111

Neil Patel

OCTOBER 7, 2020

Facebook has been around for a while, which means that most brands and advertisers are already using it. Facebook has reduced brands’ organic reach and is instead prioritizing posts from friends and family. 3D photos offer new ways to connect with your customers by opening up a new channel of creative storytelling.

Storytelling 125

Storytelling Advertising Concept Entertainment 125

Content Marketing Institute

MAY 25, 2018

At Content Marketing World 2017 , Gordon-Levitt talked about how just such a career dry spell led him to seize control of his creative destiny and to build something few startups and brands ever achieve: a thriving online community that not only pays for itself but also shares the wealth with its contributors. It’s also a pun.

Content Creation 107

Content Creation Content Collaboration Script 107

Content Marketing Institute

OCTOBER 5, 2018

A post shared by Cre8ive (@cre8ivemarketing) on Jul 12, 2018 at 4:11am PDT. HANDPICKED RELATED CONTENT: 6 Ways Brands Can Leverage Instagram Stories. A post shared by Applebee’s Grill & Bar (@applebees) on Jul 9, 2018 at 3:29pm PDT. Think about incorporating your brand or campaign hashtag.

Storytelling 111

Storytelling Engagement Brand Promotion 111

Content Marketing Institute

NOVEMBER 22, 2018

And now, that’s what I help brands do: document what they’re doing, their mission statement. Juntae DeLane , founder/CEO, Digital DeLane/Digital Branding Group. It’s easy, especially if you are a creative, to get hung up in your process or to want everything to be perfect. Push the damn button. Click To Tweet.

Content Marketing 108

Content Marketing Marketing Content Editorial Team 108

Content Marketing Institute

JUNE 6, 2018

Google’s recent rollout of mobile-first indexing proves brands willing to (once again) put users first will look better in the eyes of the search giant. And if that isn’t attractive enough, she argues that your brand’s user experience can (and should) compete with the users’ best-ever experience. Wearables. “It

Landing Page 111

Landing Page Editorial Team Recruitment Editorial 111

Content Marketing Institute

OCTOBER 1, 2018

For example, as consumers grow more empowered to discuss and support the causes that matter to them, they’re holding brands accountable for doing the same. No matter which side of the #TakeAKnee debate you take, chances are the campaign affected your perception of the Nike brand – and, perhaps, your willingness to purchase its products.

Content 106

Content Collaboration Retail Creativity 106

Content Marketing Institute

AUGUST 24, 2018

Editor’s note: Jason Miller is a finalist for 2018 Content Marketer of the Year. As head of content and social media marketing for the group, Jason Miller orchestrated it all, and earns a 2018 Content Marketer of the Year nomination. HANDPICKED RELATED CONTENT: How Content Marketing Became One Brand’s Trusted, Unified Source.

Marketing 92

Marketing Entertainment Social Media Content Marketing 92