Content Marketing Institute

MAY 9, 2018

And yet here we are, well into 2018, still waiting for it to fully materialize. John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. CCO: How do you feel about the ways brands have used VR to date?

Brand 111

Brand Storytelling Food Manufacturing 111

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. For example, HubSpot’s Scott Brinker predicts chatbots and voice interfaces will experience explosive growth. The robot even has its own Twitter handle.

Brand 111

Brand Content Storytelling Editorial Team 111

Content Marketing Institute

JANUARY 16, 2019

Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. Now I hope you steal at least one of these ideas – and then make it grand for your brand. HANDPICKED RELATED CONTENT: Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018. Norton is Symantec’s consumer brand.).

Content 105

Content Editorial Contractor Persuasion 105

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Click To Tweet. Be realistic.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

DECEMBER 28, 2018

Your brand can be authentic, and still be distrusted.” That truth bomb grew from Robert’s work with a team at a large, well-known brand. The brand’s content team had found the audience didn’t trust the brand’s efforts to tell stories through its magazine and social channels. It’s a struggle many brands (and people) face.

Content Marketing 109

Content Marketing Marketing Editorial Content 109

Content Marketing Institute

JUNE 6, 2018

Google’s recent rollout of mobile-first indexing proves brands willing to (once again) put users first will look better in the eyes of the search giant. And if that isn’t attractive enough, she argues that your brand’s user experience can (and should) compete with the users’ best-ever experience. Wearables. “It

Landing Page 111

Landing Page Editorial Team Recruitment Editorial 111

Neil Patel

JUNE 1, 2021

Another popular use of YouTube is to learn and get more information about products and brands via product reviews. Users love videos where people or brands explain things to them. If you can tell a story they empathize with, they can identify with you, and this may encourage them to spend money with your brand. Explainer Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. What can organizations do to ensure that the brand –and its audiences – benefit?

Management 100

Management Electronics Media Architecture 100

Content Marketing Institute

APRIL 6, 2018

Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Brand voice.

Content Marketing 112

Content Marketing Marketing Portfolio Content 112

Content Marketing Institute

DECEMBER 15, 2017

Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle. These are not people who charge money or make a career out of influencer marketing; they are real people who enjoy the opportunity to engage with our brands.

Recruitment 111

Recruitment Marketing Editorial Team Editorial 111

Content Marketing Institute

APRIL 25, 2018

TIP: If your primary goals are brand awareness, traffic, or backlinks, forgo the gate altogether. This next idea comes from Hailley Griffis at Buffer, which recently published The State of Remote Work in 2018. HANDPICKED RELATED CONTENT: 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Click To Tweet.

Projects 111

Projects Landing Page Editorial Brand Awareness 111

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” Today, he’s the senior manager of brand strategy.

Content Marketing 85

Content Marketing Art Director Creative Director Marketing 85

Content Marketing Institute

NOVEMBER 9, 2017

It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). Editorial planning. First comes strategy, then comes editorial planning. First comes strategy, then comes editorial planning, says @michelelinn. Strategy development. How will you know if you are successful?

Content Marketing 109

Content Marketing Editorial Proofreader Content Creator 109

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Turn Your Strategy Into a Stellar Editorial Content Plan.

Editorial 111

Editorial Content Promotion Social Media 111

Content Marketing Institute

DECEMBER 29, 2017

HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. PaulHorstmeier tore down #email gates & turned @HealthCatalyst into trusted brand. 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Tear down the gates – except when they provide value to the visitor.

Content Marketing 111

Content Marketing Marketing Editorial Content 111

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. Or poll your coworkers as part of an employer branding project ( Polly for Slack is an easy way to do this). It’s time to look around for new ideas.

Content 109

Content Editorial Freelance Projects 109

Content Marketing Institute

AUGUST 1, 2018

Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest. Your editorial should tell 1 story instead of many disconnected pieces, says @MicheleLinn. Align with your brand story. Step 10: Incorporate your ideas into your editorial calendar.

Editorial 103

Editorial Content Editorial Team Projects 103

Content Marketing Institute

MARCH 20, 2018

Turn Your Strategy Into a Stellar Editorial Content Plan. Brands willing to invest in and experiment with the technology will be poised to make a big splash, leaving their competitors behind in the kiddie pool of AI-driven content innovation. Content Marketing Strategy Essentials. A practical view of content creation. Click To Tweet.

Content Creation 111

Content Creation Content Content Creator Editorial 111

Content Marketing Institute

JANUARY 28, 2019

And then, more recently, as approaches such as branded content, brand journalism, native advertising, and brand experience ( yeah it’s a thing ) grew in popularity, we wrote an article and created an accompanying video that tried to separate signal from noise on the different approaches of content in the business.

Marketing 111

Marketing Government Content Content Creation 111

Neil Patel

JUNE 22, 2021

Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021. How to Choose Which Content Marketing Strategies Are Right for Your Brand. When it comes to content marketing, you’ll want to be particularly aware of your brand voice.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Content Marketing Institute

APRIL 27, 2018

Instagram presents a huge problem for brands. Still, it makes sense to brand your profile with a clear and attractive logo. HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. To do this for your brand, you can easily set up a landing page like Foundr’s using a tool like Leadpages.

Landing Page 111

Landing Page Editorial Team Social Media Editorial 111

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” The brand launched two shows this year, Wild Ideas Worth Living and Take It From Me.

Content Marketing 111

Content Marketing Marketing Content Retail 111

Content Marketing Institute

MARCH 30, 2018

Rohit’s done much of the work for you, offering up a “stealable idea” for each trend he shared in the 2018 edition of his best-selling book series Non-Obvious: How to Predict Trends and Win the Future. Grace Bonney (@designsponge) March 15, 2018. Non-Obvious trend: Brand stand. SproutSocial Click To Tweet.

Content 111

Content Social Media Content Marketing Content Creator 111

Content Marketing Institute

FEBRUARY 6, 2019

Every marketing team has its challenges, but when a company has thousands of employees working across multiple brands, product lines, office locations, and functional silos, every hurdle feels like it’s amplified by 1,000. 74% of enterprise marketers say coordinating efforts among departments & brands is challenging.

Content Marketing 110

Content Marketing Marketing Content Collaboration 110

Neil Patel

MAY 19, 2021

Here’s how to shift your keyword strategy to answer users’ queries, position your brand as the go-to expert, and find phrases with high purchase intent. Users trust in your brand, and are more likely to convert. Create an editorial plan to go through older posts, remove outdated information, and update facts.

Keywords 139

Keywords SEO Digital Marketing Landing Page 139

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. Whether you want to address a micro or a macro issue of content marketing, make plans today to attend Content Marketing World 2018. Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorial team.

Social Media 111

Social Media Management Media Editorial Team 111

Content Marketing Institute

DECEMBER 25, 2018

Some of the most common goals marketers pursue through their content programs include: Brand awareness. Don’t be generic: Distinguish your brand in the statement, whether it’s by geography, industry, niche, etc. Distinguish your brand content. Describe your ideal brand voice in three words. Create a brand voice chart.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

NOVEMBER 22, 2018

With this vision of mentorship in mind, our editorial team asked a few influential experts in the Content Marketing World community to share the best piece of advice they received from someone whom they look up to in the industry or someone who has inspired their content marketing career. Don’t get paralyzed by the pursuit of perfection.

Content Marketing 109

Content Marketing Marketing Content Editorial Team 109

Content Marketing Institute

JULY 27, 2018

Editor’s note: Randi Bartelmie is a finalist for 2018 Content Marketer of the Year. 2018 Content Marketer of the Year finalist Randi Bartelmie, now Symantec Corp.’s Symantec creates editorial calendar on relevant topics people search for w/ help from #SEO team. Norton (@NortonOnline) February 22, 2018. Know your audience.

Audience 77

Audience IT Content Editorial 77

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: How Brands Use Pop-Up Experiences to Make a Lasting Impression. HANDPICKED RELATED CONTENT: How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]. What could you do with an additional $1,000?

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

NOVEMBER 6, 2018

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? Does it fit in with our editorial mission ?

Social Media 111

Social Media Media Marketing Long Form Content 111

Content Marketing Institute

DECEMBER 4, 2018

A mysterious headline might be: The One Word I Promised to Stop Using in 2018. His advice works well for brands seeking to be expert resources or have their content be the featured snippet on the Google search results page. Brands measuring #content success by clicks & shares exacerbate the use of clickbait. derek_gleason?

Content 111

Content Editorial Team Entertainment Content Creator 111

Content Marketing Institute

DECEMBER 7, 2018

But it’s expected to introduce a CRM feature to allow brands to measure their relationship with their customers in the same place they automate their email workflow. HANDPICKED RELATED CONTENT : 19 Favorite Tools for Content Promotion in 2018. HANDPICKED RELATED CONTENT: How to Write Email Newsletters People Want to Open and Act On.

Content Marketing 111

Content Marketing Proofreader Marketing Content 111

Content Marketing Institute

JUNE 19, 2018

HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Navigational queries include “location,” “address,” a brand name, or a generic product name in the search terms. Ready to take your content marketing expertise to the next level?

SEO 111

SEO Editorial Team Editorial Search Engine Optimization 111

Content Marketing Institute

SEPTEMBER 19, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. HANDPICKED RELATED CONTENT: 19 Favorite Tools for Content Promotion in 2018. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Localizing the article. Documenting the process.

Editorial Team 111

Editorial Team Content Freelance Contractor 111

Content Marketing Institute

NOVEMBER 6, 2017

Don’t go overboard on branding. 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Those voices can earn you more credibility and backlinks, and boost your brand in the long run. Develop your brand through your video content. Yes, this is Step 1 for every type of content). Data/research.

SEO 111

SEO Social Media Content Landing Page 111

Publishing Trends

DECEMBER 4, 2023

He previously was the CEO of The Quarto Group until 2018 and the co-founder of Welbeck Publishing Group until late 2022 where it was then sold to Hachette UK. Arune Singh has been promoted to VP of brand and editorial at Skybound. PEOPLE Marcus Leaver has announced the launch of his new company, Gemini Books Group.

Art Director 83

Art Director Agency Publishing Publishing 83