Content Marketing Institute

JUNE 6, 2018

Google’s recent rollout of mobile-first indexing proves brands willing to (once again) put users first will look better in the eyes of the search giant. And if that isn’t attractive enough, she argues that your brand’s user experience can (and should) compete with the users’ best-ever experience. Wearables. “It

Landing Page 111

Landing Page Editorial Team Recruitment Editorial 111

Content Marketing Institute

DECEMBER 15, 2017

Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle. These are not people who charge money or make a career out of influencer marketing; they are real people who enjoy the opportunity to engage with our brands.

Recruitment 111

Recruitment Marketing Editorial Team Editorial 111

Content Marketing Institute

APRIL 27, 2018

Instagram presents a huge problem for brands. Still, it makes sense to brand your profile with a clear and attractive logo. HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. To do this for your brand, you can easily set up a landing page like Foundr’s using a tool like Leadpages.

Landing Page 111

Landing Page Editorial Team Social Media Editorial 111

Content Marketing Institute

MARCH 6, 2018

Editorial plans should incl guidelines & governance, processes & tools, team resources. Take a shortcut: If you’re strapped for time but still want to do planning right, why not grab some tricks, tips, and helpful templates from our 2018 Content Marketing Toolkit ? Governance lies at the heart of every editorial program.

Editorial 111

Editorial Government Content Collaboration 111

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. Whether you want to address a micro or a macro issue of content marketing, make plans today to attend Content Marketing World 2018. Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorial team.

Social Media 111

Social Media Management Media Editorial Team 111

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. What can organizations do to ensure that the brand –and its audiences – benefit?

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Management Electronics Media Architecture 99

Content Marketing Institute

NOVEMBER 22, 2018

With this vision of mentorship in mind, our editorial team asked a few influential experts in the Content Marketing World community to share the best piece of advice they received from someone whom they look up to in the industry or someone who has inspired their content marketing career. Push the damn button. Focus on those things.

Content Marketing 108

Content Marketing Marketing Content Editorial Team 108

Content Marketing Institute

DECEMBER 7, 2018

But it’s expected to introduce a CRM feature to allow brands to measure their relationship with their customers in the same place they automate their email workflow. HANDPICKED RELATED CONTENT : 19 Favorite Tools for Content Promotion in 2018. HANDPICKED RELATED CONTENT: How to Write Email Newsletters People Want to Open and Act On.

Content Marketing 111

Content Marketing Proofreader Marketing Content 111

Content Marketing Institute

SEPTEMBER 19, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. HANDPICKED RELATED CONTENT: 19 Favorite Tools for Content Promotion in 2018. If running an experiment with a multi-language content marketing team is feasible for you, and your target audience includes non-English speakers, why not give it a try?

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Editorial Team Content Freelance Contractor 111

Content Marketing Institute

DECEMBER 29, 2017

HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. PaulHorstmeier tore down #email gates & turned @HealthCatalyst into trusted brand. Collaborate w/ your sales team to really understand your audience, preferably one on one, says @KimMoutsos. KimMoutsos Click To Tweet.

Content Marketing 111

Content Marketing Marketing Editorial Content 111

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: How Brands Use Pop-Up Experiences to Make a Lasting Impression. 1,000: Take the marketing team to dinner. HANDPICKED RELATED CONTENT: How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands].

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

APRIL 24, 2018

Think of Colgate’s gum disease resource page as the top of the mountain – a pillar of content like the one you aim to create for your brand. Remember, search engines are much smarter in 2018 and understand synonyms of your head term. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Content 112

Content Editorial Team Engineering Content Creation 112

Content Marketing Institute

APRIL 2, 2018

HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Brands frequently mention their names in SEO page titles. HANDPICKED RELATED CONTENT: SEO Page Titles: 15-Point Checklist for B2B and B2C Brands. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Content Marketing 112

Content Marketing Website SEO Healthcare 112

Content Marketing Institute

JUNE 19, 2018

HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Navigational queries include “location,” “address,” a brand name, or a generic product name in the search terms. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

SEO 111

SEO Editorial Team Editorial Search Engine Optimization 111

Content Marketing Institute

JULY 17, 2018

Websites from the world’s biggest brands may not feel the impact as much. CTT: @Google seems to give considerable latitude to sites from big brands, says @mikeonlinecoach. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Google seems to give them considerable latitude. What website gets it right?

SEO 107

SEO Editorial Team Keywords Engineering 107

Content Marketing Institute

AUGUST 1, 2018

Align with your brand story. CoSchedule embraced this hypothesis vs. results idea in its State of Marketing Strategy in 2018. I love how the team details what it expected the data to show and the actual findings. Do you have any examples of brands who are using their research to tell rich, continual stories?

Editorial 103

Editorial Content Editorial Team Projects 103

Content Marketing Institute

NOVEMBER 6, 2017

Don’t go overboard on branding. Those voices can earn you more credibility and backlinks, and boost your brand in the long run. Develop your brand through your video content. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Always include a clear call to share.

SEO 111

SEO Social Media Content Landing Page 111

Content Marketing Institute

OCTOBER 26, 2017

Develop separate processes as needed to cover distinct categories of leads; for example, Vishal used categories like digital marketers, life-sciences consultants, pharma directors, agency leaders, innovations directors, and brand managers. If I didn’t believe in my brand, I wouldn’t be able to do what I’ve done.

Pharmaceutical 108

Pharmaceutical Landing Page Marketing Editorial Team 108

Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. This is a perfect metaphor for where content marketing is in 2018. These are usually smaller teams that become more mature and may evolve into the Performer model (directly above on the graph).

Content Marketing 75

Content Marketing Marketing Content Editorial 75

Content Marketing Institute

DECEMBER 4, 2018

A mysterious headline might be: The One Word I Promised to Stop Using in 2018. His advice works well for brands seeking to be expert resources or have their content be the featured snippet on the Google search results page. Brands measuring #content success by clicks & shares exacerbate the use of clickbait. derek_gleason?

Content 111

Content Editorial Team Entertainment Content Creator 111

Content Marketing Institute

JANUARY 26, 2018

This advanced approach should give your team: A single source for the status of in-progress content on different channels. A way to track your content’s use by teams in different internal brands, divisions, or countries. Add CMI to your planning calendar for 2018.

Editorial 111

Editorial Government Content Editorial Team 111

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about something more fundamental – something that can help that good video work to have the impact every marketer and brand wants from their investment. I’ve seen it harm brands often without them realizing it. A brand wants to produce a piece of video content. Don’t say “engagement” or “brand awareness.”

Marketing 111

Marketing Editorial Team Promotion Social Media 111

Content Marketing Institute

AUGUST 6, 2018

From fun personal accounts – like Small Chalk and Adam Padilla – to corporate brands, it connects more immediately and deeply with people than any other platform. Pura Vida was a brand built on social media, especially Instagram. I would highly recommend it for any brand.”. Ann Handley, c hief content officer, MarketingProfs.

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Social Media Media Marketing Storytelling 111