Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

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Brand Brand Awareness Social Media Promotion 143

Freelance Magic

NOVEMBER 6, 2024

These are short pieces of content and publishers need lots of them on a regular basis. You’ll find easier success (and pay) working for personal brands in this niche. Digital Marketing Since 2018 , digital marketing has taken over traditional advertising. The answer is, yes, you definitely can!

Freelance 130

Freelance Finance Writing Medical 130

Content Marketing Institute

OCTOBER 2, 2018

Yet some brands are working with top comics creators and publishers such as Marvel Comics. Why risk the reputation of your brand with poor quality work for some marginal savings? That being said, it is possible for smaller publishers to approach storytelling for a client in this way. Comics aren’t just SMASH, WHAM, KAPOW!

Storytelling 110

Storytelling Pharmaceutical Brand Prose 110

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. For example, HubSpot’s Scott Brinker predicts chatbots and voice interfaces will experience explosive growth. The robot even has its own Twitter handle.

Brand 111

Brand Content Storytelling Editorial Team 111

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Click To Tweet.

Brand 111

Brand Storytelling Creativity Content Marketing 111

The Idea Logical Company

OCTOBER 26, 2021

What has happened since the pre-21st Century publishing world I — and so many of the executives now running things in our industry — grew up in is that book sales have shifted and fragmented. A second is that no publisher who didn’t invest in inventory and an organization could really compete.

Publisher 100

Publisher Publishing Publishing Warehousing 100

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. Their idea?

Brand 111

Brand Content Editorial Team Editorial 111

Content Marketing Institute

DECEMBER 6, 2018

com , published by IEEE GlobalSpec, offers news and analysis to 8 million engineers. HANDPICKED RELATED CONTENT: Are You Still Content Marketing Like It’s 2018? When visitors submit questions to the site, the answers get published as a blog post on its “FAQ ask an expert” page. IEEE GlobalSpec: Engineering360.com 721 backlinks.

Content Marketing 111

Content Marketing Brand Hospitality Contractor 111

Content Marketing Institute

MARCH 1, 2018

We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. On one fateful week in August 2017, after months of sweating, we published our findings on three tests.

Brand 111

Brand IT Editorial Team Social Media 111

Content Marketing Institute

OCTOBER 14, 2017

In the news, we discuss Google’s olive branch to publishers (and why it may not mean what we think it means), Amazon’s blitz on the advertising business, and Blue Apron’s decision to double-down on podcasting. 13:25 ): Google tells publishers, “We come in peace.” In this week’s episode. Source: Mashable ).

Content Marketing 108

Content Marketing Publisher Publishing Publishing 108

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. She offers the lessons learned along the way to help B2B brands create influencer marketing programs: Set a clear goal. Your revenue last year was a smart $29.4 Set a clear goal.

Brand 111

Brand Marketing Social Media Consulting 111

Neil Patel

SEPTEMBER 8, 2020

Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. Large brands and retailers already have access to such online-to-offline metrics. The post The Marketer’s Guide to Gain Brand Mileage on Google Maps appeared first on Neil Patel.

Brand 126

Brand Retail Ads SEO 126

Elna Cain

MARCH 27, 2024

Leah Bodenhamer , content manager at NMI, says she understands first drafts aren’t perfect, but she expects the writing to match the client’s brand voice. No first draft is perfect (and it never will be), but the ability to adjust your style and voice to match my brand’s needs will absolutely set you apart.

Freelance 247

Freelance Writer Communication Copywriter 247

Grammarly

MAY 17, 2023

123 Graham Street Boston, MA 02134 (617) 456-7890 emily.liamson@example.com EXPERIENCE Sysdig, Boston, MA— Head of Brand & Content Marketing February 2022-PRESENT Developed a brand strategy, compelling company narrative, and messaging hierarchies to create a loyal community. Led brand testing and development to inform strategies.

Medical 122

Medical Transportation Education Hospitality 122

Neil Patel

JANUARY 27, 2021

You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. One day you’re publishing awesome content and locking it behind a form, and the next day you realize that forms don’t work. You can achieve this with great SEO, blogging, social publishing, and more. Conclusion.

Marketing 142

Marketing Social Media SEO Script 142

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Click To Tweet. Be realistic.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” The brand launched two shows this year, Wild Ideas Worth Living and Take It From Me.

Content Marketing 111

Content Marketing Marketing Content Retail 111

Neil Patel

JUNE 1, 2021

Another popular use of YouTube is to learn and get more information about products and brands via product reviews. Users love videos where people or brands explain things to them. If you can tell a story they empathize with, they can identify with you, and this may encourage them to spend money with your brand. Explainer Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

ProBlogger

JANUARY 2, 2018

“Do you think I should start a blog in 2018? Thousands of people have already claimed their spot in the course, convinced a blog should be a part of their plans for 2018. As I consider the question of why someone should start a blog in 2018, I can’t help but return to the beginning of my own blogging journey in 2002.

Blog 52

Blog Blogging Blogger Collaboration 52

Content Marketing Institute

SEPTEMBER 14, 2018

HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands. An 8-Step Process to Use Influencers to Elevate Your Brand. Tracking via influencer marketing is notoriously difficult because there is no such thing as a linear consumer journey in 2018. Branded keyword search volume lift.

Marketing 111

Marketing Construction Retail Sales 111

Content Marketing Institute

DECEMBER 6, 2017

You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.). We manage content and social media strategies for more than 10 brands with a two-person team. To receive the latest CMI research as it’s published, subscribe to our free daily e-newsletter.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

The Creative Penn

AUGUST 14, 2023

In the intro, investment firm KKR will buy Simon & Schuster [ Publishing Perspectives ]; Subscriber Surge Giveaways [ Written Word Media ]; Key Book Publishing Paths [ Jane Friedman ]. This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system.

Publisher 98

Publisher Publishing Publishing Promotion 98

Content Marketing Institute

NOVEMBER 16, 2018

You’ll find the highlights of our conversation filmed at Content Marketing World 2018 in the video below. I also offer a few steps you can take to preserve your brand’s search influence and authority – even in the face of Google’s ongoing assaults on outbound link building. Creating content for the platforms Google prioritizes (e.g.,

SEO 108

SEO Content Creator Engineering Content Marketing 108

Content Marketing Institute

APRIL 25, 2018

Putting in the time – and money – makes sense because research works , but you can do much more beyond publishing the initial findings. Research works & you can do much more beyond publishing the initial findings says @michelelinn. TIP: If your primary goals are brand awareness, traffic, or backlinks, forgo the gate altogether.

Projects 111

Projects Landing Page Editorial Brand Awareness 111

Content Marketing Institute

JANUARY 16, 2019

So many good ideas get published on this blog in a year that it’s nearly impossible for one person to absorb them all. Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. Now I hope you steal at least one of these ideas – and then make it grand for your brand. Create room to react.

Content 103

Content Editorial Contractor Persuasion 103

Content Marketing Institute

AUGUST 24, 2018

Editor’s note: Jason Miller is a finalist for 2018 Content Marketer of the Year. As head of content and social media marketing for the group, Jason Miller orchestrated it all, and earns a 2018 Content Marketer of the Year nomination. HANDPICKED RELATED CONTENT: How Content Marketing Became One Brand’s Trusted, Unified Source.

Marketing 92

Marketing Entertainment Social Media Content Marketing 92

Content Marketing Institute

OCTOBER 9, 2018

According to Mary Meeker’s global trend study published by KPCB , Americans spend 29% of their free time watching video content vertically. Now, how do you incorporate vertical content into your strategy to ensure that you create a better experience for your audience and your brand? A lot of brands are using Instagram Stories.

Audience 111

Audience Entertainment Concept Storytelling 111

Content Marketing Institute

OCTOBER 5, 2018

A post shared by Cre8ive (@cre8ivemarketing) on Jul 12, 2018 at 4:11am PDT. HANDPICKED RELATED CONTENT: 6 Ways Brands Can Leverage Instagram Stories. Your responses to the questions posed through the sticker automatically publish to your story, where all your followers can see them and continue the conversation.

Storytelling 111

Storytelling Engagement Brand Promotion 111

Neil Patel

OCTOBER 7, 2020

Facebook has been around for a while, which means that most brands and advertisers are already using it. Facebook has reduced brands’ organic reach and is instead prioritizing posts from friends and family. This means that there could be some blur, which you’ll need to check before publishing. Tap “Publish” again.

Storytelling 125

Storytelling Advertising Concept Entertainment 125

Content Marketing Institute

OCTOBER 22, 2017

Instead, they’re attracted to authenticity, transparency, and friendliness in a brand. These channels help consumers pick and choose exactly which brands they interact with. Hence, the fundamentals behind content marketing – relationship-building, focusing on the customer versus the brand – were born in response. Click To Tweet.

Content Marketing 112

Content Marketing Persuasion Marketing Content Creation 112

Content Marketing Institute

DECEMBER 11, 2018

That will mean several things: Great writers and editors will have new career opportunities (and higher paying ones if Andy Crestodina’s prediction is right), and brands will take a closer look at their publishing schedules (cranking out a million mediocre pieces will only serve to hide your brilliant content). Click To Tweet.

Content Marketing 111

Content Marketing Marketing Storytelling Content 111

Smart Blogger

FEBRUARY 16, 2023

Content Marketing Institute , 2022) 3% of marketers publish content at least weekly. 93% of brands say they got new customers due to the videos posted on their social media accounts. Brand Building Statistics Let’s talk about the brand, baby. GFK , 2022) Branding consistency can increase revenue by 20%.

Digital Marketing 109

Digital Marketing Marketing Retail Landing Page 109

Content Marketing Institute

MARCH 6, 2018

Take a shortcut: If you’re strapped for time but still want to do planning right, why not grab some tricks, tips, and helpful templates from our 2018 Content Marketing Toolkit ? Not only will poor content quality hinder the results you want, it can reflect poorly on your brand’s value and reputation as well. joderama Click To Tweet.

Editorial 111

Editorial Government Content Collaboration 111

Neil Patel

OCTOBER 12, 2020

With the right digital assistant in your back pocket, you’ll have a secret marketing weapon tailored to your brand’s needs. The Salesforce State of Marketing Report noted that AI adoption with marketers is up by a whopping 186% from 2018, with 84% using AI technology. And late adopters? You’re getting left behind.

Marketing 136

Marketing Landing Page Content Creation Social Media 136

BKA Content

MAY 18, 2023

Maybe you are a small business owner that has been creating content as a way to build awareness of your brand but need a writer who can deliver high-quality work as your readership grows. With affiliate marketing, you agree to promote partner brands on your blog in exchange for a percentage of sales that come from your page.

Content 98

Content Content Writer Content Creator Consulting 98

Content Marketing Institute

DECEMBER 4, 2017

That’s precisely what UBM found in its Content Connects research among technology brands. The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). Short videos can give prospects and attendees a sneak peek at event topics and speakers.

Content 111

Content Education Content Marketing Promotion 111

Content Marketing Institute

AUGUST 27, 2018

While the Content Marketing Institute doesn’t have that Kardashian/soda brand relationship or actor/automobile manufacturer combo, we use influencers to create an e-book to market Content Marketing World. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Robert Rose (@Robert_Rose) June 13, 2018.

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Content Manufacturing Projects Concept 102