Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly.

Content Marketing 106

Content Marketing Marketing Government Food 106

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Brand 111

Brand Storytelling Creativity Content Marketing 111

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. For example, HubSpot’s Scott Brinker predicts chatbots and voice interfaces will experience explosive growth. Artificial intelligence in many forms.

Brand 111

Brand Content Storytelling Editorial Team 111

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. Videos for the brand website and social channels.

Storytelling 73

Storytelling Entertainment Social Media Collaboration 73

Content Marketing Institute

MAY 22, 2018

You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Want proof?

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. A brand-made documentary must be honest and true to the brand’s values and culture. Or T-shirts.

Storytelling 111

Storytelling Content Entertainment Script 111

Content Marketing Institute

JUNE 22, 2018

You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.

Hospitality 110

Hospitality Storytelling Content Content Marketing 110

Content Marketing Institute

DECEMBER 11, 2018

In 85+ Predictions on Content Marketing in 2019 , you’ll see thoughts from experts on the role new technologies like AI and voice response will play in our content strategies; how our usage of techniques like email, video, and social media might shift; which storytelling formats and platforms will drive our audience’s conversations; and lots more.

Content Marketing 111

Content Marketing Marketing Storytelling Content 111

Neil Patel

JUNE 1, 2021

Another popular use of YouTube is to learn and get more information about products and brands via product reviews. Users love videos where people or brands explain things to them. Storytelling Videos. As I’ve already mentioned here on the blog, storytelling is one of the main powers in content nowadays.

Creativity 141

Creativity Storytelling Concept Audience 141

Content Marketing Institute

JUNE 15, 2018

Take the cosmetics brand Sephora, which markets itself using the Sephora Virtual Artist app. Interactive content isn’t limited to fashion brands. Identify the problems people are looking to solve which are most closely associated with your brand and your products. Lifestyle storytelling.

Content Marketing 111

Content Marketing Retail Marketing Storytelling 111

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Click To Tweet. Be realistic.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” The brand launched two shows this year, Wild Ideas Worth Living and Take It From Me.

Content Marketing 111

Content Marketing Marketing Content Retail 111

Neil Patel

OCTOBER 7, 2020

Facebook has been around for a while, which means that most brands and advertisers are already using it. Facebook has reduced brands’ organic reach and is instead prioritizing posts from friends and family. Provides A New Form of Storytelling. We’re… Posted by Wayfair on Tuesday, February 20, 2018.

Storytelling 125

Storytelling Advertising Concept Entertainment 125

Content Marketing Institute

JANUARY 1, 2019

The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. In looking toward 2018, Joe offered that the trends pointed upward, highlighting the growth in acquisitions, the increase in budgets, and even the idea of marketing as a profit center (which is the focus of our book Killing Marketing ).

Agency 105

Agency Electronics Content Storytelling 105

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” Today, he’s the senior manager of brand strategy.

Content Marketing 84

Content Marketing Art Director Creative Director Marketing 84

Content Marketing Institute

OCTOBER 5, 2018

A post shared by Cre8ive (@cre8ivemarketing) on Jul 12, 2018 at 4:11am PDT. HANDPICKED RELATED CONTENT: 6 Ways Brands Can Leverage Instagram Stories. A post shared by Applebee’s Grill & Bar (@applebees) on Jul 9, 2018 at 3:29pm PDT. Think about incorporating your brand or campaign hashtag.

Storytelling 111

Storytelling Engagement Brand Promotion 111

Content Marketing Institute

DECEMBER 28, 2018

Your brand can be authentic, and still be distrusted.” That truth bomb grew from Robert’s work with a team at a large, well-known brand. The brand’s content team had found the audience didn’t trust the brand’s efforts to tell stories through its magazine and social channels. It’s a struggle many brands (and people) face.

Content Marketing 108

Content Marketing Marketing Editorial Content 108

Content Marketing Institute

FEBRUARY 6, 2019

Every marketing team has its challenges, but when a company has thousands of employees working across multiple brands, product lines, office locations, and functional silos, every hurdle feels like it’s amplified by 1,000. 74% of enterprise marketers say coordinating efforts among departments & brands is challenging.

Content Marketing 109

Content Marketing Marketing Content Collaboration 109

Content Marketing Institute

JULY 11, 2018

According to Deloitte’s 2018 Retail, Wholesale and Distribution Outlook , U.S. retailers stand to benefit from a robust economic outlook and confident spending throughout 2018 thanks to a strong labor market, low unemployment rate, healthy stock market, and rising rate of disposable personal income. joderama Click To Tweet.

Retail 107

Retail Content Education Content Marketing 107

Content Marketing Institute

OCTOBER 9, 2018

Now, how do you incorporate vertical content into your strategy to ensure that you create a better experience for your audience and your brand? To successfully incorporate this type of vertical content, you need to consider a few things: Make sure your infographics are branded. Use infographics for storytelling. Infographics.

Audience 111

Audience Entertainment Concept Storytelling 111

Content Marketing Institute

OCTOBER 23, 2018

We’ve all heard the stories about how challenging it will be to forge strong bonds with this distracted and discerning demographic; industry pundits cite perceived short attention spans, disinterest in brand messaging, and general disregard for impersonal experiences as compelling reasons for marketers to regroup and refine their content strategies.

Retail 111

Retail Concept Persuasion Construction 111

Content Marketing Institute

SEPTEMBER 25, 2018

? ? What can your brand do to improve engagement on social media? Read on for research-based tips and examples that may make you rethink your brand’s social media image selection process. HANDPICKED RELATED CONTENT: Humanize Your Brand: 3 Ways to Create a Visual Social Media Calendar. Think more visually. Click To Tweet.

Social Media 111

Social Media Media Text Storytelling 111

Content Marketing Institute

FEBRUARY 28, 2018

With the help of her team, Lisa has reinvigorated Jordan Winery’s brand through videos. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. “We were a faceless brand. Conclusion.

Content Marketing 111

Content Marketing IT Marketing Content 111

Express Writers

NOVEMBER 8, 2022

If you’re unfamiliar, this process is all about serving your audience with valuable content, nurturing relationships, and then encouraging past customers to become loyal brand advocates. However, it all begins with discovering the brand in question. That’s why you need to prioritize putting your brand out there to gain exposure.

Sales 98

Sales Marketing Storytelling Social Media 98

Content Marketing Institute

MARCH 21, 2018

billion expected to be wagered in 2018. Give your audience a reason to engage with your brand's #content, says @AnnGynn. Powerful storytelling shares these four elements: a human hero, a goal, resistance, and truth. What unique accomplishment in your brand’s history can you feature in your content? Build a bracket.

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Content Marketing Institute

MARCH 20, 2018

Brands willing to invest in and experiment with the technology will be poised to make a big splash, leaving their competitors behind in the kiddie pool of AI-driven content innovation. Sharing compelling, useful stories your audience will love is an admirable goal for any content brand. Understanding the talent market. Click To Tweet.

Content Creation 111

Content Creation Content Creator Content Editorial 111

Content Marketing Institute

NOVEMBER 22, 2018

And now, that’s what I help brands do: document what they’re doing, their mission statement. Juntae DeLane , founder/CEO, Digital DeLane/Digital Branding Group. Look to the old ideas, and you will create brand new things that will amaze people. Don’t get paralyzed by the pursuit of perfection. Push the damn button.

Content Marketing 108

Content Marketing Marketing Content Editorial Team 108

Content Marketing Institute

JULY 10, 2018

Brands’ heavy reliance on Facebook, Twitter, Instagram, LinkedIn, etc., Heed the advice from these 21 experts who are presenting at Content Marketing World 2018. HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. John Bucher , strategist, author, Storytelling for Virtual Reality .

Social Media 111

Social Media Media Storytelling Content Marketing 111

Neil Patel

JANUARY 12, 2021

So, when Google announced its decision to start phasing out Google Plus due to low usage in 2018, it made sense. Getting on GMB can help you appear as a business profile and on Google Maps, both on desktop and mobile, when users search for brands like yours. Use reviews to build your brand credibility. The only problem?

Social Media 111

Social Media Brand Awareness Promotion Sales 111

The Creative Penn

FEBRUARY 12, 2025

The conversation delves into the challenges and benefits of creating a new edition versus updating an existing one, the impact of technology, including AI, on the writing and publishing industry, and the importance of storytelling in nonfiction. So Joanna, the first How to Write nonfiction came out in 2018, I think, right?

Creativity 52

Creativity Storytelling Publisher Publishing 52

Buffer

OCTOBER 30, 2023

I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018. My LinkedIn became my business’ lifeline, connecting me with clients and global brands, while giving me the freedom and flexibility to earn more.   Plus, a bit of repetition will help you build your brand.

Content Creation 107

Content Creation Social Media Consulting Script 107

Content Marketing Institute

JULY 26, 2018

Want to spark innovation, influence perceptions, and inspire people to believe in your organization’s values and brand? Take some tips from 20-year Pixar Animation Studios animator – and recent winner of the Brand Personality Award in Animation from The Asia Pacific Brands Foundation – Andrew Gordon. Storytelling tips.

Creativity 76

Creativity Storytelling Construction Projects 76

Neil Patel

JUNE 22, 2021

Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021. How to Choose Which Content Marketing Strategies Are Right for Your Brand. When it comes to content marketing, you’ll want to be particularly aware of your brand voice.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

CoSchedule

FEBRUARY 27, 2023

It’s one thing to blog about the technical components of SEO, but it’s another thing to provide a step-by-step outline of how a particular brand achieved its goals. Dell Blog Dell, the well-known computer hardware company, is another excellent example of a brand thinking like a publisher when it comes to its blog.

Creativity 98

Creativity Blogging Blog Food 98

ProBlogger

DECEMBER 4, 2017

Early next year we’ll be releasing a brand new free course for bloggers to help them launch their blogs. Early next year we’re going to be releasing a brand new course for bloggers to help them to launch their first blog, pre-bloggers really. “I’m going to start a blog in 2018.”

Blogger 39

Blogger Storytelling Food Brand 39

ProBlogger

SEPTEMBER 25, 2017

History of (topic/brand/product/industry). You could do one that’s storytelling. Number six is where you do a history of a brand or a product or even an industry. In many ways, this is like doing a profile or a biography article like I talked about earlier, but you’re doing it on a broader topic or brand or product or industry.

Content 46

Content Blogging Blog Search Engine Optimization 46

Content Marketing Institute

MAY 9, 2018

And yet here we are, well into 2018, still waiting for it to fully materialize. John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. CCO: How do you feel about the ways brands have used VR to date?

Brand 110

Brand Storytelling Food Manufacturing 110