Elna Cain

MARCH 27, 2024

These are insider tips from the mouths of content marketers, directors of content, communication leaders, VPs of marketing, and more. Leah Bodenhamer , content manager at NMI, says she understands first drafts aren’t perfect, but she expects the writing to match the client’s brand voice.

Freelance 246

Freelance Writer Communication Copywriter 246

Grammarly

JANUARY 8, 2024

Grammarly helps you communicate confidently Write with Grammarly Writing a résumé with no experience doesn’t have to be daunting. When you don’t have experience, a standout résumé makes the most of your education, showcases relevant skills, and plays up your unpaid experiences. Your writing, at its best.

Writing 97

Writing Education Recruitment Projects 97

Content Marketing Institute

FEBRUARY 9, 2018

Read on for the Chief Content Officer magazine interview with the senior integrated marketing content manager at The Coca-Cola Company. If you read a script or even partner-created content and say to yourself, “Can I tell this story without Coca-Cola?” Cover image by Joseph Kalinowski/Content Marketing Institute.

Storytelling 111

Storytelling Script Content Creator Content Marketing 111

Intergrowth

MARCH 5, 2023

Your brand is all of your company’s intangible qualities — its mission, values, and “voice” — while your brand identity is the visual elements used to communicate those qualities. Once you know who you want to buy your product, you can figure out where to reach them and how to communicate with them. Related: What Is Brand Marketing?

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92