Content Marketing Institute

NOVEMBER 22, 2017

Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles. Narrow the search to “content marketing books” and 2,736 options appear. Content marketing success requires making the right decisions over and over.

Creativity 111

Creativity Content Marketing Marketing Content 111

Express Writers

NOVEMBER 1, 2022

Planning in advance and creating a holiday content marketing strategy can help take some of the stress out of the holiday season for your business. Quality holiday content marketing can help you connect with your audience, appeal to new customers, and increase your brand awareness. Here are a few: 1. Grows Your Business.

Content Marketing 105

Content Marketing Marketing Content Brand Awareness 105

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

Content Marketing Institute

MARCH 14, 2018

Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. 31% of tech marketers say their #contentmarketing is extremely or very successful.

Marketing 111

Marketing Content Marketing Content Creation Consulting 111

Content Marketing Institute

APRIL 16, 2018

No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018.

Keywords 112

Keywords Concept Content Editorial Team 112

Content Marketing Institute

AUGUST 27, 2018

While the Content Marketing Institute doesn’t have that Kardashian/soda brand relationship or actor/automobile manufacturer combo, we use influencers to create an e-book to market Content Marketing World. Take a look: The Ultimate Guide to Conquering Content Marketing from Content Marketing Institute.

Content 102

Content Manufacturing Projects Social Media 102

Content Marketing Institute

NOVEMBER 15, 2018

“Content marketing is becoming marketing.” That’s the first item John Hall cites in his Forbes article about 2019 content marketing trends to watch. Content is one of best tools for earning trust, brand building, & generating traffic & leads. johnhall Click To Tweet.

Brand 111

Brand Concept Retail Content Marketing 111

Content Marketing Institute

OCTOBER 9, 2018

March 2010 were the first days of vertical content as a concept. If we look to today’s online context, vertical content really went mainstream with Snapchat Stories, a feature later copied by Instagram. Stories allowed users to consume mobile social content in a natural way. Conclusion.

Audience 111

Audience Entertainment Concept Storytelling 111

Content Marketing Institute

NOVEMBER 26, 2018

If you’re like most content marketers I speak to, the strategies and tactics you use to grow an audience and get attention just aren’t working as they once were. In other words, research as content marketing. The concept of publishing research isn’t new. 100+ Tools Content Marketers Really Love.

Content 108

Content Editorial Freelance Projects 108

Content Marketing Institute

OCTOBER 23, 2018

We’ve all heard the stories about how challenging it will be to forge strong bonds with this distracted and discerning demographic; industry pundits cite perceived short attention spans, disinterest in brand messaging, and general disregard for impersonal experiences as compelling reasons for marketers to regroup and refine their content strategies.

Retail 111

Retail Concept Persuasion Construction 111

Content Marketing Institute

NOVEMBER 13, 2018

From the Cambridge Analytica and Facebook scandal to the arrival of the EU’s General Data Protection Regulation (GDPR), 2018 has pushed data privacy into the headlines. HANDPICKED RELATED CONTENT: 6 Great Email Lessons From the GDPR Deluge of 2018. Chief Content Officer.? So, now everybody has to adjust.

Education 100

Education Concept Social Media Content Marketing 100

Content Marketing Institute

JANUARY 14, 2019

The sales funnel is too rigid to accommodate the modern buyer’s journey, and too cold to represent the nurturing stance of content marketing. Enter the marketing lifecycle. From sales funnel to lifecycle marketing: a (brief) history. But they do gel with a marketing lifecycle. Enter the marketing lifecycle.

Sales 111

Sales Marketing Concept Digital Marketing 111

Content Marketing Institute

MARCH 23, 2018

And, as those of us who adhere to an inbound methodology know, when there’s an audience that actively wants to hear from you it’s important that you be prepared with the right content for that moment. Messaging fits content marketing mission. These concepts are the spirit of smart content marketing.

Text 111

Text Marketing Content Script 111

Neil Patel

FEBRUARY 2, 2021

From services that provide A/B testing to conversational bots that capture leads on-site, brands are rapidly experimenting with new ways to optimize their content. Simply put, your content marketing strategy is at the core of your capacity to adapt as a SaaS brand. Overcome Content Overload.

Brand 143

Brand Brand Awareness Social Media Promotion 143

Content Marketing Institute

JANUARY 4, 2018

Voice-enabled search is one of the biggest topics in SEO circles, but many content marketers haven’t embraced the implications of virtual assistants and other voice-powered technology. HANDPICKED RELATED CONTENT: Are You Ready for Content Marketing in 2018? Voice SEO basics every marketer should know.

Content 111

Content Editorial Team Keywords SEO 111

Neil Patel

JUNE 1, 2021

Another idea for a YouTube video is to watch a series or movie and talk about how it relates to a concept that’s relevant to your audience/in your field. This is a creative option that will probably draw attention among the interested audience who also watched that content. Tutorial Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

Content Marketing Institute

JUNE 19, 2018

Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. HANDPICKED RELATED CONTENT: How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy. Read on and soak up the knowledge. Conclusion.

SEO 111

SEO Editorial Team Editorial Search Engine Optimization 111

Content Marketing Institute

OCTOBER 31, 2018

From a content marketing perspective, how do you go from poor to average to extraordinary? How can you view content marketing as something that can differentiate your approach to demand generation and produce more demonstrable results for your marketing efforts? Here are five action items based on key findings.

IT 110

IT Education Persuasion Content Marketing 110

BKA Content

MAY 17, 2024

Crawl and click depth are related concepts. During a 2018 Google Webmaster Central Hangout, Search Advocate John Mueller explained that Google considers the ease of accessing content when ranking results. You can do this by reorganizing your site and pointing more internal links towards pages that you most want bots to crawl.

SEO 98

SEO Search Engine Optimization Insurance Engineering 98

Content Marketing Institute

JUNE 8, 2018

Though Vans’ first film project was released in 2001, the brand is still creatively knocking it out of the park in 2018. Don’t let your objectives rule your concept development. Experience the stories of Content Marketing World Sept. Cover image by Joseph Kalinowski/Content Marketing Institute. Be creative.

Storytelling 111

Storytelling Content Entertainment Script 111

Content Marketing Institute

OCTOBER 2, 2018

One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. In April 2018, a copy sold on eBay for $1,100.). In 2015, the comic won the CMI Content Marketing Award for best regular feature column or section. ? ?. Comics aren’t just SMASH, WHAM, KAPOW!

Storytelling 110

Storytelling Pharmaceutical Brand Prose 110

Neil Patel

JANUARY 15, 2019

So, let’s dive into it… here’s how digital marketing is going to change this year. In 2018, 2 out of every 5 adults used voice search once per day. According to the Moz algorithm changelog , there were 12 updates in 2018. No longer can your strategy be to write a lot of content. Drastic Change #1: SEO won’t look the same.

Digital Marketing 112

Digital Marketing Marketing SEO Engineering 112

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. We’ll share insight from all the finalists in this blog before the winner is announced in September at Content Marketing World. Enterprise content marketing is an exercise in collaboration. CMWorld Click To Tweet.

Storytelling 73

Storytelling Entertainment Social Media Collaboration 73

Neil Patel

DECEMBER 15, 2020

Between the sound equipment, hosting options, learning to edit, and everything else that goes into starting a podcast, the very concept can be overwhelming. For instance, you can have your creative department working on your artwork while editorial hashes out the content calendar and you reach out to potential guests.

Script 125

Script Concept Social Media Insurance 125

Neil Patel

DECEMBER 22, 2022

It became especially critical after the August 2018 Google Medic update. Having stellar SEO content to support E-A-T can improve your chances of scoring prime SERP real estate and outlasting the test of future Google algorithm updates. Let’s dive into what these concepts are all about. The Basics of E-A-T. Let’s break them down.

Medical 116

Medical Concept SEO Retail 116

Content Marketing Institute

JANUARY 29, 2019

You’re a contestant on a Content Marketing Game Show and you see three marked doors. Behind each door is a content marketing position. And with Door 3, you create content marketing for a service that’s undifferentiated. Content marketers can drive meaningful impact with the jobs behind doors 2 and 3 as well.

Content 111

Content Architecture Manufacturing Construction 111

Content Marketing Institute

JANUARY 3, 2018

He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. The Arrow marketing team created a wheel model and mapped each audience segment to part of the cycle of electronics design and manufacturing. Will 2018 be? The next creates detailed designs.

Management 99

Management Electronics Media Architecture 99

Content Marketing Institute

SEPTEMBER 5, 2018

If you’ve invested in structurally rich content , then you’re likely more chatbot-ready than you realize. In his 2018 Intelligent Content Conference talk, Chatbots: How They Can Be Integrated Into Your Existing Content Strategy , Noz shows how you can repurpose many of your existing content strategy elements for use with chatbots.

Content 98

Content Text Engineering Content Marketing 98

Content Marketing Institute

AUGUST 16, 2018

Content technology. Consider this finding from CMI’s 2018 Content Management & Strategy Survey: 51% of the content professionals say their company lacks the right technology to manage content across their organization. 86% of marketers say they don’t have the right tech or aren’t using it to its potential.

Content 79

Content Government Consulting Concept 79

Buffer

OCTOBER 30, 2023

I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018. I had dabbled in content marketing, but that moment five years ago was when I started taking freelancing more seriously. For instance, I’m a software engineer turned marketer.

Content Creation 107

Content Creation Social Media Consulting Script 107

Express Writers

JANUARY 24, 2023

We’ve taken an inside look at the guidelines to understand how they relate to your SEO and on-page site content, including the most recent updates. Read on to learn more about the crucial points from the Search Quality Evaluator Guidelines for your online content marketing and writing needs. Source: [link] 3.

Content Creator 98

Content Creator Medical Concept SEO 98

Neil Patel

DECEMBER 10, 2021

It’s definitely something to watch if you want to maximize ROI from your content marketing, as, sadly, when algorithms change, many brands see massive traffic dips. A 2018 update hit 3.1% Say, for example, you run a company that offers content marketing services to small businesses. Do you want that to be you?

Text 145

Text SEO Keywords Engineering 145

Intergrowth

MARCH 24, 2023

The top affiliate marketers don’t need to fantasize about this lifestyle – they have the option to live this way. Affiliate marketing is becoming more and more popular every day as people trade in the 9-5 lifestyle for the opportunity to be their own boss. Looking for help managing content marketing and SEO?

Marketing 88

Marketing Landing Page Advertising Text 88

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Content Hacker

DECEMBER 15, 2022

Now, if you don’t know Joe, he’s been called the godfather of content marketing–for good reason. He’s the founder of Content Marketing Institute (CMI), which quickly became the leading educational destination for enterprise brands looking for content marketing resources. Short-Form Content.

Copywriter 104

Copywriter Copywriting Writing Copy 104

Express Writers

NOVEMBER 8, 2022

Ardath Albee, an industry leader in content marketing, talked about a lifecycle on the Marketo blog in 2018. In the post titled “B2B Tech Marketers Make the Shift from Funnels to Lifecycles,” she says: “… Marketers [must] shift their focus from buying journey funnels to full-on customer lifecycle management.”.

Sales 98

Sales Marketing Storytelling Social Media 98

BKA Content

FEBRUARY 17, 2023

The words are easy to understand and express clear concepts. Notice the way that 2010-2018 Jeep Wrangler JK appears several times in different areas, including the description and bullet list: In product description writing, where should you put specific keywords? A typewriter font so small it’s hard to read? .

Manufacturing 98

Manufacturing Agency Keywords Copywriting 98