Content Marketing Institute

MARCH 14, 2018

And, like the previous year, nearly 70% say their organization’s overall approach to content marketing is “much/somewhat more successful” compared with one year ago. As you can see in the report, Technology Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, sponsored by IDG Communications, Inc.

Marketing 111

Marketing Content Marketing Content Creation Consulting 111

Content Marketing Institute

JANUARY 16, 2018

But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. Get your content production process in order.

Manufacturing 111

Manufacturing Content Marketing Marketing Editorial 111

Content Marketing Institute

MARCH 20, 2018

Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. A practical view of content creation.

Content Creation 112

Content Creation Content Creator Content Editorial 112

Content Marketing Institute

OCTOBER 13, 2017

Is content creation a challenge for your company? It is for one-third of B2B companies, according to the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. One-third of #B2B companies cite #content creation as a challenge via @cmicontent #research. Provide input.

Content Creation 104

Content Creation Content Content Marketing Content Creator 104

Content Hacker

JANUARY 20, 2023

Google can detect AI content, but it won’t affect your rankings as long as your content is created for people first and foremost, not search engines. What matters is the intent and guiding hand behind your content creation, NOT the method you used to create it. How Does This Affect AI Content Creation?

Content Creation 106

Content Creation Search Engine Optimization Content Content Creator 106

Content Marketing Institute

JANUARY 28, 2019

If I can brag for a moment, I would say that we have a good, 50-yard-line view of where content sits in business these days. As I noted in my last post , in 2018 my team – the consulting and education group – worked directly with more than 30 of the Fortune 500. Click To Tweet.

Marketing 111

Marketing Government Content Content Creation 111

Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. Content marketing in 2018 has truly been a reflection of where we are in the world – a tale of two cities.

Agency 108

Agency Electronics Content Storytelling 108

Neil Patel

OCTOBER 12, 2020

The Salesforce State of Marketing Report noted that AI adoption with marketers is up by a whopping 186% from 2018, with 84% using AI technology. Create Better Content, Faster. Content creation is incredible for attracting new leads and building trust with your audience. And late adopters? You’re getting left behind.

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Content Marketing Institute

MARCH 6, 2018

Take a shortcut: If you’re strapped for time but still want to do planning right, why not grab some tricks, tips, and helpful templates from our 2018 Content Marketing Toolkit ? HANDPICKED RELATED CONTENT: How to Define a Workflow That Keeps Content Production On Track. joderama Click To Tweet. Guidelines and governance.

Editorial 111

Editorial Government Content Collaboration 111

Content Marketing Institute

OCTOBER 22, 2017

Content creation. Populating websites with blog content is how you end up with 434% more search engine-indexed pages than other business sites that don’t publish content. Websites w/blog content have 434% more search engine-indexed pages than those that don’t publish. The most effective SEO technique? Guess what.

Content Marketing 112

Content Marketing Persuasion Marketing Content Creation 112

Content Marketing Institute

MARCH 9, 2018

HANDPICKED RELATED CONTENT: Agile Practices: How to Avoid Mistakes Our Marketing Team Made. Sixty-eight percent of them said quality was a top priority in 2018. This means a content marketer on that Agile team can really focus on completing a phase before moving to something else. Agile marketers’ commitment to quality.

Marketing 111

Marketing Content Content Creator Content Creation 111

The Hoth

FEBRUARY 20, 2025

Starting with BERT (Bidirectional Encoder Representations from Transformers) in 2018, Google began using natural language processing (NLP) and natural language understanding (NLU) to better understand and answer user search queries. Google values high-quality content that embodies its E-E-A-T acronym, regardless of how it was produced.

SEO 59

SEO Marketing Keywords Content Creation 59

Content Marketing Institute

AUGUST 3, 2018

Editor’s note: Venetta Linas Paris is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. We talk a lot in content marketing about how stories can engage, educate, and win over audiences.

IT 77

IT Content Content Creation Social Media 77

Backlinko

MARCH 11, 2024

Q3 2018 6 hours 48 minutes +0.4% hours per week in 2018) Sources: DataReportal , National Library of Medicine , MDPI Screen Time among Children and Teens Among users aged 8-12 in the US, average entertainment screen time amounted to 5 hours 33 minutes in 2021. Q3 2015 6 hours 20 minutes -0.8% Q3 2016 6 hours 29 minutes +2.6%

Entertainment 100

Entertainment Social Media Content Creation Media 100

Content Marketing Institute

DECEMBER 11, 2018

HANDPICKED RELATED CONTENT: Content Creation Robots Are Here [Examples]. This means interactive content experiences will take the main stage, as it allows marketers to own the brand experience and capture declared customer (precious!) Cover image by Joseph Kalinowski/Content Marketing Institute. Click To Tweet.

Content Marketing 111

Content Marketing Marketing Storytelling Content 111

Buffer

OCTOBER 30, 2023

I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018. Factors such as how much time you can dedicate to LinkedIn, your experience with content creation tools at your disposal, your writing skills, and existing connections play a huge role in your success. 

Content Creation 107

Content Creation Social Media Consulting Script 107

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Support external content creation.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 111

Brand Content Storytelling Editorial Team 111

Smart Blogger

FEBRUARY 16, 2023

Content Marketing Statistics Here’s what you need to know about content marketing strategy : Video was the primary form of content being created in 2022, followed by blogs and images. HubSpot , 2022) 46% of businesses plan to increase their inbound marketing content creation spending in 2023. TechCrunch , 2018) 10.

Digital Marketing 109

Digital Marketing Marketing Retail Landing Page 109

Content Marketing Institute

MARCH 1, 2018

With Social Media Lab, we are so keen on getting the word out about our experiments that content creation and content promotion get separate tasks and story points. Our lead scientist is responsible for the content from each experiment and I’m responsible for the promotion of each of those experiments. Register today. .

Brand 111

Brand IT Editorial Team Social Media 111

Content Marketing Institute

APRIL 24, 2018

To make sure you choose a correct head term to align your ongoing content creation efforts, it should support at least one of your products and/or services and should be a term your buyer persona would use when searching. It’s important that your content supports visitors becoming customers.

Content 112

Content Editorial Team Engineering Content Creation 112

Content Marketing Institute

FEBRUARY 6, 2019

But NASCAR attributes the recent success of its Facebook Watch documentary, Behind the Wall: Bubba Wallace , to its decision to centralize its content team. This is what you can create when people come together,” says Evan Parker, NASCAR vice president of content (and CMI 2018 Content Marketer of the Year finalist). “It

Content Marketing 111

Content Marketing Marketing Content Collaboration 111

Content Marketing Institute

NOVEMBER 22, 2017

This book will make a profound difference in your personal as well as your content marketing team’s 2018 productivity. HANDPICKED RELATED CONTENT: 7 Things You Need to Have a Productive (and Happy) Content Marketing Team. What area do you most want to improve in 2018 – for yourself or your team? by Erik Wahl.

Creativity 111

Creativity Content Marketing Marketing Content 111

Content Marketing Institute

MAY 22, 2018

To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Targeted tips to help you optimize your content’s performance. May it serve you well on your content marketing quest.

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Grammarly

JANUARY 8, 2024

With a degree from Keene State College and a proven track record in executing four successful social media projects during my academic journey, I’m eager to apply my content creation, audience engagement, and analytics skills to contribute to your team. You can replace it with one or more of these options instead.

Writing 111

Writing Education Recruitment Social Media 111

Content Marketing Institute

DECEMBER 22, 2017

HANDPICKED RELATED CONTENT: Are You Ready for Content Marketing in 2018? Will advertising (paid media) completely die, and/or will it get replaced by content marketing? (29:32). For content creation, the Copyblogger FM podcasts are all good. ThisOldMarketing Click To Tweet. 60+ Predictions.

Marketing 107

Marketing Advertising Content Creator Content Creation 107

Content Marketing Institute

DECEMBER 18, 2017

It was there that I expanded on my education, learning the world of media communication, marketing communications, and corporate content creation. You can catch CMI founder Joe Pulizzi at Content Marketing World 2018. Cover image by Joseph Kalinowski/Content Marketing Institute. Register today for the best savings!

Editorial Team 111

Editorial Team Insurance Communication Editorial 111

Content Marketing Institute

JUNE 22, 2018

and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do. HANDPICKED RELATED CONTENT: How to Use Documentary Filmmaking Techniques to Craft Memorable Content.

Hospitality 111

Hospitality Content Storytelling Content Marketing 111

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. What podcast will be the best in 2018?

Brand 111

Brand Storytelling Creativity Content Marketing 111

Content Marketing Institute

DECEMBER 4, 2017

The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). The Interop team already released research on the State of Infrastructure that connects to the agenda for 2018. Click To Tweet. Love your speakers.

Content 111

Content Education Content Marketing Promotion 111

Content Marketing Institute

NOVEMBER 9, 2017

How will we determine what content we keep, update, or remove? HANDPICKED RELATED CONTENT: What Librarians Can Teach Marketers About Weeding Out ROT. Content creation. HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. Ah, design.

Content Marketing 109

Content Marketing Editorial Proofreader Content Creator 109

Contently

SEPTEMBER 20, 2022

How can you help protect your team and contractors from accidentally stealing content? Read on for our tips to keep your brand’s content above board. It’s a situation nobody wants—not brand marketers, not the brands they represent, and not the online content creators seeking compensation and/or attribution.

Social Media 105

Social Media Media Content Creator IT 105

Content Marketing Institute

SEPTEMBER 20, 2018

Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Conference, Beauty and the Beast: Creating the Balance Between Content Innovation and Martech Capabilities. Three years ago, the Cisco marketing team woke up to this real-life situation.

Creativity 97

Creativity Content Content Creation Social Media 97

Content Marketing Institute

OCTOBER 26, 2018

Social sharing usually declines quickly in the days and weeks after content is published. HANDPICKED RELATED CONTENT: 5 Advanced Methods to Promote Your Content in 2018. Backlinks remain a powerful, ongoing way to drive traffic to our content. Social sharing is not a content amplification strategy.

Content Creator 111

Content Creator Promotion Social Media Engineering 111

The Hoth

NOVEMBER 22, 2022

It’s because even with all the backlinks and on-page optimizations in the world, your content won’t rank and won’t generate new leads/revenue if you misinterpret the search intent. Google is well aware of this, which is why it published a document on it a few years back in 2018. .

Keywords 118

Keywords SEO Sales Brand Awareness 118

Content Marketing Institute

OCTOBER 26, 2017

Vishal’s observations line up with the Content Marketing Institute’s latest research , which Lisa Murton Beets recently summarized (bolding is mine): Eighty-eight percent of top performers value creativity and craft in content creation and production, compared with 74% of all respondents. Sign up now.

Pharmaceutical 109

Pharmaceutical Landing Page Marketing Editorial Team 109