Content Marketing Institute

MARCH 1, 2018

With Social Media Lab, we are so keen on getting the word out about our experiments that content creation and content promotion get separate tasks and story points. Our lead scientist is responsible for the content from each experiment and I’m responsible for the promotion of each of those experiments. Register today. .

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Content Marketing Institute

JANUARY 3, 2018

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. Will 2018 be? Click To Tweet.

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Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Support external content creation.

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Neil Patel

JUNE 22, 2021

Follow these simple steps to gain access to hundreds of keyword opportunities you can use to build engaging content. Remember, the more you know about your readers, the more precisely you can base your content creation on them, and the more effective your whole content marketing strategy will be.

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Content Marketing Institute

DECEMBER 25, 2018

To avoid providing too much (or too little) detail in your statement, follow these tips: Be succinct but don’t oversimplify: Describe your editorial mission clearly to prevent your content team and your readers from making assumptions about the purpose of your brand’s content. Find specialized content creation talent.

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Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). It was there that I expanded on my education, learning the world of media communication, marketing communications, and corporate content creation. You can catch CMI founder Joe Pulizzi at Content Marketing World 2018.

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Content Marketing Institute

APRIL 24, 2018

To make sure you choose a correct head term to align your ongoing content creation efforts, it should support at least one of your products and/or services and should be a term your buyer persona would use when searching. It’s important that your content supports visitors becoming customers.

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Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

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Content Marketing Institute

FEBRUARY 6, 2019

But NASCAR attributes the recent success of its Facebook Watch documentary, Behind the Wall: Bubba Wallace , to its decision to centralize its content team. This is what you can create when people come together,” says Evan Parker, NASCAR vice president of content (and CMI 2018 Content Marketer of the Year finalist). “It

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Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. What podcast will be the best in 2018? jayacunzo Click To Tweet.

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Content Marketing Institute

APRIL 12, 2018

“It’s 2018. shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas. HANDPICKED RELATED CONTENT: One Thing Is Killing Content Marketing and Everyone Is Ignoring It. Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. Stay plugged in to audience needs.

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Content Marketing Institute

NOVEMBER 22, 2017

It offers a practical alternative to the typical 52-week marketing plans and yearly editorial calendars. This book will make a profound difference in your personal as well as your content marketing team’s 2018 productivity. HANDPICKED RELATED CONTENT: 7 Things You Need to Have a Productive (and Happy) Content Marketing Team.

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Content Marketing Institute

OCTOBER 26, 2017

Vishal’s observations line up with the Content Marketing Institute’s latest research , which Lisa Murton Beets recently summarized (bolding is mine): Eighty-eight percent of top performers value creativity and craft in content creation and production, compared with 74% of all respondents.

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Content Marketing Institute

NOVEMBER 6, 2017

HANDPICKED RELATED CONTENT: Want Content That’s More Usable & Reusable? 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Last month my Twitter feed was abuzz about the new Content Marketing Institute’s Benchmarks, Budgets, and Trends report – and with good reason. Data/research.

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Content Marketing Institute

MARCH 12, 2018

HANDPICKED RELATED CONTENT: 3 Aha Moments to Improve Your Content Marketing in 2018. Later, I will go back, see where I’m going with what I wrote, and fix it. Or, I’ll ask an editor to help me. Burying the lede. Writers make choices. Sometimes you make outstanding choices. And sometimes they are downright bad.

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Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.

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Content Marketing Institute

JULY 19, 2018

A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts. Or, maybe you need some great stats to help you build your business case for content marketing. People who sign up to receive your content give you the opportunity to build a relationship, says @LisaBeets.

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Content Marketing Institute

JUNE 26, 2018

Lilly Adam (@lillya1960) June 17, 2018. Chicago bar Jazz Showcase makes the most of these review site clings: B2B companies can use their awards and recognition at trade shows and expos as Terminus did at the 2018 Marketo Summit: Avoid these pitfalls. Thank you Lilly. Print signage.

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Content Marketing Institute

MARCH 13, 2018

The editorial team throws in content that delights them. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Attend Content Marketing World 2018. The Hustle doesn’t stick to just the facts. No one post can provide all relevant tools in the space.

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Content Marketing Institute

OCTOBER 29, 2017

“Joe, is there any benchmark research on how marketers are using and succeeding with content marketing? I like AdAge and B2B magazine, but they never talk about content creation and distribution issues. Michele Linn bought into the vision and took over editorial. I need to get buy-in from my boss.”. “I Click To Tweet.

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CoSchedule

FEBRUARY 27, 2023

Hire enough content creation and management staff to do it right. Develop a strong editorial voice. Laughing Squid Laughing Squid is a web hosting service whose blog takes an off-beat approach to content creation by writing about things like White Stripes cover videos or time-lapse videos of cable train rides.

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Content Marketing Institute

NOVEMBER 14, 2017

Like their peers in North America, Australian content marketers say their organizations are concentrating more on building audiences than they were a year ago. That’s a 23% year-over-year increase, which is higher than the 18% year-over-year increase reported by North American B2B content marketers. An editorial calendar helps.

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Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. Thus, strategic editorial strategies may consist of an alignment with campaign-oriented marketing or other departmental goals. It was the new business model, not the assembly line, that enabled Henry to change the world and democratize the automobile.

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Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. Our aim is to highlight new, optimal internal business models for content marketing and use the innovations of the moving assembly line as a metaphor for that.

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Content Marketing Institute

JANUARY 1, 2018

As the former head of editorial at CMI I’ve read thousands of articles, written hundreds of posts, and had countless conversations about content marketing. Still, I continue to have aha moments that impact how I approach content marketing. How this aha moment can shape your content marketing in 2018.

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