Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success.

Content Creation 112

Content Creation Content Creator Content Editorial 112

Neil Patel

OCTOBER 12, 2020

The Salesforce State of Marketing Report noted that AI adoption with marketers is up by a whopping 186% from 2018, with 84% using AI technology. A report published by ManpowerGroup found that 87% of employers anticipate increasing or maintaining their human workforce due to AI automation. Create Better Content, Faster.

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Content Marketing Institute

MARCH 6, 2018

Take a shortcut: If you’re strapped for time but still want to do planning right, why not grab some tricks, tips, and helpful templates from our 2018 Content Marketing Toolkit ? HANDPICKED RELATED CONTENT: How to Define a Workflow That Keeps Content Production On Track. joderama Click To Tweet. Guidelines and governance.

Editorial 111

Editorial Government Content Collaboration 111

The Hoth

FEBRUARY 20, 2025

Starting with BERT (Bidirectional Encoder Representations from Transformers) in 2018, Google began using natural language processing (NLP) and natural language understanding (NLU) to better understand and answer user search queries. Google values high-quality content that embodies its E-E-A-T acronym, regardless of how it was produced.

SEO 59

SEO Marketing Keywords Content Creation 59

Content Marketing Institute

DECEMBER 11, 2018

That will mean several things: Great writers and editors will have new career opportunities (and higher paying ones if Andy Crestodina’s prediction is right), and brands will take a closer look at their publishing schedules (cranking out a million mediocre pieces will only serve to hide your brilliant content). Click To Tweet.

Content Marketing 111

Content Marketing Marketing Storytelling Content 111

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 111

Brand Content Storytelling Editorial Team 111

Content Marketing Institute

MARCH 1, 2018

Even if we wanted to use in-your-face dropdowns begging for an address, we had no special content to offer. Resolved to do better, in 2016 we began creating premium content monthly. We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets.

Brand 111

Brand IT Editorial Team Social Media 111

Buffer

OCTOBER 30, 2023

I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018. Factors such as how much time you can dedicate to LinkedIn, your experience with content creation tools at your disposal, your writing skills, and existing connections play a huge role in your success. 

Content Creation 107

Content Creation Social Media Consulting Script 107

Content Marketing Institute

AUGUST 3, 2018

Editor’s note: Venetta Linas Paris is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. We talk a lot in content marketing about how stories can engage, educate, and win over audiences.

IT 77

IT Content Content Creation Social Media 77

Content Marketing Institute

OCTOBER 26, 2018

Editor’s note: You may have missed the original article by Steve Rayson when it was published last year. Successful content marketing depends on creating and amplifying exceptional content. Social shares have not kept pace with the amount of content available, and content marketers have felt the impact.

Content Creator 111

Content Creator Promotion Social Media Engineering 111

Smart Blogger

FEBRUARY 16, 2023

Content Marketing Statistics Here’s what you need to know about content marketing strategy : Video was the primary form of content being created in 2022, followed by blogs and images. HubSpot , 2022) 46% of businesses plan to increase their inbound marketing content creation spending in 2023. TechCrunch , 2018) 10.

Digital Marketing 109

Digital Marketing Marketing Retail Landing Page 109

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Support external content creation.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

NOVEMBER 22, 2017

This book will make a profound difference in your personal as well as your content marketing team’s 2018 productivity. HANDPICKED RELATED CONTENT: 7 Things You Need to Have a Productive (and Happy) Content Marketing Team. My favorite Amy-ism: “You’re not finished until you press publish!” by Erik Wahl. Conclusion.

Creativity 111

Creativity Content Marketing Marketing Content 111

Content Marketing Institute

DECEMBER 4, 2017

The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). The content team that supports Interop ITX , an event for tech leaders, fields topical research surveys and shares the results with attendees, prospects, and speakers.

Content 111

Content Education Content Marketing Promotion 111

Smart Blogger

JUNE 17, 2024

If your post looks good in the editor, it’s going to look good when your post goes live after you click the “Ready to publish?” And speaking of what happens after publishing, there’s something else Medium offers you for the whopping price of zero dollars and zero cents: The chance to be featured in front of their 60+ million readers.

Blogging 105

Blogging Blog Publisher Publishing 105

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. What podcast will be the best in 2018? Click To Tweet.

Brand 111

Brand Storytelling Creativity Content Marketing 111

Contently

SEPTEMBER 20, 2022

How can you help protect your team and contractors from accidentally stealing content? Read on for our tips to keep your brand’s content above board. It’s a situation nobody wants—not brand marketers, not the brands they represent, and not the online content creators seeking compensation and/or attribution.

Social Media 105

Social Media Media Content Creator IT 105

Content Marketing Institute

NOVEMBER 9, 2017

I had the pleasure of thinking through this question in more detail when Joe asked me to speak about creating the ultimate content marketing team at Content Marketing World 2017. HANDPICKED RELATED CONTENT: Content Marketing Industry: What’s Happening in Hiring [Research]. Content creation. Ah, design.

Content Marketing 109

Content Marketing Editorial Proofreader Content Creator 109

Content Marketing Institute

APRIL 4, 2018

Among the most interesting examples I’ve read of late is a case study published by Tableau (the data visualization software company) about its work with outdoor retailer REI. Dataviz as content. The use case nearest to my heart is publishing data as content marketing. WSJ Graphics (@WSJGraphics) April 1, 2018.

Marketing 111

Marketing Content Marketing Persuasion Retail 111

Content Marketing Institute

DECEMBER 25, 2018

Two core processes will help with this: Content inventory – a list of all the content items you’ve created, including the title, type and format, and where each asset has been published. Content audit – an analysis of the data from your inventory that helps you evaluate the relative value of each asset.

Content Marketing 112

Content Marketing Marketing Content Editorial 112

Smart Blogger

JANUARY 10, 2024

Maybe you’ve also noticed how the stuff most of them publish kinda sucks? Boring content, unprofessional spelling and grammatical mistakes , etc. Yes, you can still make a living that way, but with an increasing number of publishers not paying writers at all, the competition for paying gigs is getting stiffer and stiffer.

Freelance 98

Freelance Writer Portfolio Agency 98

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Committing to a process of content creation. Publishing and distributing. Extracting and managing knowledge.

Content Marketing 111

Content Marketing Marketing Manufacturing Content 111

Content Marketing Institute

JANUARY 3, 2018

As Robert and Joe say in Killing Marketing, the marketing skills of tomorrow are equal parts marketing and publishing. The #marketing skills of tomorrow are equal parts marketing & publishing. Will 2018 be? Cover image by Joseph Kalinowski/Content Marketing Institute. joepulizzi @robert_rose Click To Tweet.

Management 101

Management Electronics Media Architecture 101

Buffer

NOVEMBER 8, 2023

Output I’m adding this one into the mix with a caveat — if content output is a metric you track, you must be clear on why. If you’re not focusing on high-quality content creation with a clear goal in mind (like Hailley Griffis and Eric Doty explain below), delivering ROI on all your hard work is going to be tough.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

The Hoth

NOVEMBER 22, 2022

It’s because even with all the backlinks and on-page optimizations in the world, your content won’t rank and won’t generate new leads/revenue if you misinterpret the search intent. Google is well aware of this, which is why it published a document on it a few years back in 2018. .

Keywords 118

Keywords SEO Sales Brand Awareness 118

Content Marketing Institute

JUNE 1, 2018

A few brands took advantage of the 2018 Olympic Games in Pyeongchang to experiment with VR to engage a broader audience. These examples (and VR experiments emerging in fashion, cosmetics, comics, publishing, and the list goes on) mark the early days of this exciting medium for storytelling. That creates camaraderie.

Storytelling 112

Storytelling Collaboration Education Entertainment 112

Neil Patel

JUNE 22, 2021

Follow these simple steps to gain access to hundreds of keyword opportunities you can use to build engaging content. Remember, the more you know about your readers, the more precisely you can base your content creation on them, and the more effective your whole content marketing strategy will be.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Content Marketing Institute

OCTOBER 26, 2017

Vishal’s observations line up with the Content Marketing Institute’s latest research , which Lisa Murton Beets recently summarized (bolding is mine): Eighty-eight percent of top performers value creativity and craft in content creation and production, compared with 74% of all respondents. Use your limitations to your advantage.

Pharmaceutical 109

Pharmaceutical Landing Page Marketing Editorial Team 109

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. One of the best ways to get links is to publish original research.

SEO 111

SEO Social Media Content Landing Page 111

Content Marketing Institute

JULY 18, 2018

The content marketing team now spent hours instead of minutes preparing posts. New workflow rules required posts go through extra regression testing through IT, taking publishing from days to weeks. In February 2018, three months shy of its 5th birthday, the financial services company’s digital magazine was killed.

Content Marketing 85

Content Marketing Marketing Content Architecture 85

Smart Blogger

JUNE 5, 2023

2014: Facebook admits to conducting a “mood manipulation” experiment on half a million users — showing them positive or negative content on their news feeds to see how it affects their emotions. Ello Known as the “The Creators Network, ” Ello is dedicated to connecting artists, brands, publishers and their fans. Number of Users 1.2

Social Media 111

Social Media Content Creator Utilities Advertising 111

ContentWriters

JANUARY 12, 2023

All of Johnson & Johnson’s positive press has resulted in a steady flow of content that has helped to solidify its current brand image. The J&J blog is a great example of content creation for green marketing because it’s peppered with personal stories and articles on environmental sustainability.

Manufacturing 98

Manufacturing Marketing Food Transportation 98

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. While we developed a pulse for understanding what our readers liked from reviewing top viewed posts from the past, our process didn't enable us to develop content that matched what our potential readers wanted from us.

Creativity 70

Creativity SEO Content Hospitality 70

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas. ” In response, the Capital Ideas team published the answer in what became their top opt-in article. We can’t hoard knowledge any longer.” Andy Crestodina, speaker, blogger, etc., What else can I tell them?”

Brand 111

Brand Content Editorial Team Editorial 111

Express Writers

JANUARY 24, 2023

Source: [link] 10 Key SEO Content Factors in the Google Search Quality Evaluator Guidelines This document offers an expansive guide to Google’s preferences and the future of SEO. Beneficial Purpose In 2018, Google updated its guidelines with the concept of “ beneficial purpose.” This blog was originally published in 2021.

Content Creator 98

Content Creator Medical Concept SEO 98

Smart Blogger

OCTOBER 28, 2022

Be sure to check out their blog content that is loaded with helpful tips for writers and entrepreneurs at any experience level. They work with a wide range of clients like publishers Dorling Kindersley and the prestigious London Business School. Publishing company McGraw-Hill says Bob is “America’s top copywriter.”. Copyblogger.

Copywriter 79

Copywriter Copywriting Freelance Copywriting Blogging 79

Moz

JUNE 23, 2020

Do you need to publish research? Learn how a personal brand combines with content to drive big wins in SEO. This presentation will help you not only uncover content-market fit, but also capitalize on it. In 2018, he taught us everything we didn't know about SEO. Can it be outsourced? Or strong opinion?

Consulting 80

Consulting Brand Awareness SEO Keywords 80