2018 Content Creator Editorial 
Content Marketing Institute
SEPTEMBER 17, 2018
Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018. HANDPICKED RELATED CONTENT: 6 How-To Strategies for Content Promotion. Connecting influencers and other content creators is essential to any content promotion strategy. How much does it cost?
Content Marketing Institute
JANUARY 16, 2019
Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. Glenn LaFollette, who leads brand strategy and editorial at JLL, helps his team find the magic in commercial real estate services, telling moving, impactful stories through text and videos on JLL’s Ambitions website. His secret?
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Content Marketing Institute
NOVEMBER 9, 2017
It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). Editorial planning. First comes strategy, then comes editorial planning. First comes strategy, then comes editorial planning, says @michelelinn. What is our internal process or workflow for creating this content?
Content Marketing Institute
MARCH 20, 2018
It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. A practical view of content creation.
Content Marketing Institute
DECEMBER 29, 2017
This second idea stolen from Paul comes with a great payoff: Use the oft-derided pop-up to offer content suggestions rather than to gather email addresses.@HealthCatalyst HealthCatalyst uses pop-ups to offer content suggestions. That way, every new piece can point the audience to more content that may be useful. Click To Tweet.
Content Marketing Institute
APRIL 20, 2018
Writing platform Airstory lets you keep drafts, notes, and related content together as you work on a repurposing project. Use this drag-and-drop document builder to gather pieces of content you want to repurpose and collaborate with other content creators working on the same piece.
Content Marketing Institute
JANUARY 31, 2018
For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. What podcast will be the best in 2018? jayacunzo Click To Tweet.
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