Content Marketing Institute

DECEMBER 25, 2017

If you’re ready to a hire a high-value content marketing leader, look through her list of questions to ensure that your team and company are truly in a position to benefit from a big investment in top talent. Excellent #content creators do not come cheap, says Sara Noble via @soloportfolio. Click To Tweet. Click To Tweet.

Recruitment 110

Recruitment Manufacturing Social Media Advertising 110

Content Marketing Institute

APRIL 20, 2018

MeetEdgar publishes the scheduled posts in each category; when the content runs out, the tool starts reposting it automatically. Writing platform Airstory lets you keep drafts, notes, and related content together as you work on a repurposing project. Cover image by Joseph Kalinowski/Content Marketing Institute.

Editorial Team 111

Editorial Team Content Social Media Content Creator 111

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. What podcast will be the best in 2018? Click To Tweet.

Brand 111

Brand Storytelling Creativity Content Marketing 111

Smart Blogger

JUNE 17, 2024

If your post looks good in the editor, it’s going to look good when your post goes live after you click the “Ready to publish?” And speaking of what happens after publishing, there’s something else Medium offers you for the whopping price of zero dollars and zero cents: The chance to be featured in front of their 60+ million readers.

Blog 105

Blog Blogging Publishing Publisher 105

Content Marketing Institute

NOVEMBER 9, 2017

I had the pleasure of thinking through this question in more detail when Joe asked me to speak about creating the ultimate content marketing team at Content Marketing World 2017. HANDPICKED RELATED CONTENT: Content Marketing Industry: What’s Happening in Hiring [Research]. Never start your team with the content creators.

Content Marketing 109

Content Marketing Editorial Proofreader Content Creator 109

Content Marketing Institute

DECEMBER 29, 2017

This second idea stolen from Paul comes with a great payoff: Use the oft-derided pop-up to offer content suggestions rather than to gather email addresses.@HealthCatalyst HealthCatalyst uses pop-ups to offer content suggestions. That way, every new piece can point the audience to more content that may be useful. Click To Tweet.

Content Marketing 111

Content Marketing Marketing Editorial Content 111

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Shape your content creator pool. Evaluate your format and content type options. Click To Tweet. Strengthen your creative muscles.

Content Creation 112

Content Creation Content Creator Content Editorial 112

Express Writers

JANUARY 24, 2023

Source: [link] 10 Key SEO Content Factors in the Google Search Quality Evaluator Guidelines This document offers an expansive guide to Google’s preferences and the future of SEO. Beneficial Purpose In 2018, Google updated its guidelines with the concept of “ beneficial purpose.” In 2022, Google added another E, “Experience.”

Content Creator 98

Content Creator Medical Concept SEO 98

Content Hacker

JANUARY 20, 2023

It’s a set of guidelines from Google that are used to evaluate the quality of content on websites. Google first introduced the E-A-T guidelines (minus the second “E”) in 2018 as part of an effort to improve the overall quality of webpages and make sure they meet certain standards. Can Google Detect AI Content?

Content Creation 106

Content Creation Search Engine Optimization Content Content Creator 106

Content Marketing Institute

MARCH 2, 2018

Merriam-Webster’s examples include “the jar’s contents ” and “the drawer’s contents. Specifying the plural usage shows this isn’t exactly what we mean by content. “1b: This usage is much closer, as it’s tied to publishing (think “table of ”). Rahel Anne Bailie (@rahelab) February 12, 2018.

Content 111

Content Content Creator Content Marketing Sales 111

Smart Blogger

JUNE 5, 2023

2014: Facebook admits to conducting a “mood manipulation” experiment on half a million users — showing them positive or negative content on their news feeds to see how it affects their emotions. Who Should Use Minds A content creator who loves the idea of earning and using cryptocurrency to promote their work. Number of Users 2.5

Social Media 111

Social Media Content Creator Utilities Advertising 111

Neil Patel

DECEMBER 8, 2020

In 2018, they launched it globally, and the service took off like a rocket. Helpful Hint: Facebook prioritizes longer videos (3+ minutes) and content that engages the audience and sparks conversation. They’re looking for content creators who respond to user comments and pin the best comments to the top of the feed.

Script 129

Script Ads Engagement Content Creator 129

Content Marketing Institute

NOVEMBER 22, 2017

Complicating the issue is that content marketing success requires ideas and insights from experts from dozens of other fields, including: creativity, design, HTML, productivity, project management, writing, and dozens more. HANDPICKED RELATED CONTENT: 11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros.

Creativity 111

Creativity Content Marketing Marketing Content 111

Moz

OCTOBER 23, 2018

However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013. I believe the best way to determine this is by taking a look at what journalists are publishing and mapping that over time. DM me for it.

Brand Awareness 56

Brand Awareness Content Creator Agency Publishing 56

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Smart Blogger

OCTOBER 28, 2022

Whether you’re a business owner, blogger, content creator, freelance writer, or freelance copywriter, mastering the art of writing emotionally compelling website copy is essential for: Attracting ideal customers. They work with a wide range of clients like publishers Dorling Kindersley and the prestigious London Business School.

Copywriter 79

Copywriter Copywriting Freelance Copywriting Blog 79

Content Marketing Institute

DECEMBER 25, 2018

Two core processes will help with this: Content inventory – a list of all the content items you’ve created, including the title, type and format, and where each asset has been published. Content audit – an analysis of the data from your inventory that helps you evaluate the relative value of each asset.

Content Marketing 112

Content Marketing Marketing Content Editorial 112

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. While we developed a pulse for understanding what our readers liked from reviewing top viewed posts from the past, our process didn't enable us to develop content that matched what our potential readers wanted from us.

Creativity 70

Creativity SEO Content Hospitality 70

ContentWriters

SEPTEMBER 6, 2023

Author Bio Page Author bio pages, which may be published in the “About” section of a website, represent the full biography of the author, with additional assets not found in an article bio. Who is being held accountable for publishing accurate, factual information? Write the bio in the third person.

Education 59

Education Writer Content Creator Brand 59

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.

Content Marketing 112

Content Marketing Editorial Marketing Government 112

Content Marketing Institute

JUNE 20, 2018

Don’t be deceived by the 2018 reference in Brian Dean’s SEO Tools: The Complete List (2018 Update). Evergreen #content tip: @backlinko updates its #SEO tool guide annually so it remains fresh. A table of contents is essential for more in-depth pieces that touch on multiple related topics. Infographics. Case studies.

Content 111

Content Content Creator Long Form Content Engineering 111

Content Marketing Institute

MARCH 26, 2018

Jen Brass Jenkins (@chrliechaz) January 18, 2018. What would you give to have people freaking love your content? What would you give to have people freaking love your #content, asks @MarciaRJohnston? Focus your content on those areas and hire content creators who are obsessed with the same things.

Content 111

Content Content Creator Manufacturing Finance 111

CoSchedule

FEBRUARY 27, 2023

Consistently publish content on a variety of those topics. Orbit Media Studios Lots of marketing agencies invest in content that demonstrates their expertise and capabilities. link] is Matthew Woodward’s blog where he posts about SEO content. link] gives writers insight and ideas how to publish great content.

Creativity 98

Creativity Blog Blogging Food 98

Content Hacker

DECEMBER 15, 2022

Today, Joe’s the founder of The Tilt , which you should read; and leads Creator Economy Expo (CEX) , which you should attend. Back in 2018-ish, Joe told me that by 2020, all content writers would be replaced by robots. Now, I wouldn’t just blindly publish on these topics. I strongly disagreed!

Copywriter 104

Copywriter Copywriting Writing Copy 104

Content Marketing Institute

DECEMBER 13, 2017

As I shared in Content Creation Robots Are Here , billions of AI-created pieces of content are published yearly. What does this mean for humans who create content? Despite the growth in artificial intelligence capabilities, the human content writer is needed more than ever. Artificial intelligence is all around us.

Content Creator 111

Content Creator Content Creation Content Storytelling 111