Remove 2018 Remove Content Creator Remove Storytelling
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Go Behind the Scenes of Coca-Cola’s Storytelling

Content Marketing Institute

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. HANDPICKED RELATED CONTENT: CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples. CCO: Which content creators inspire you?

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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017).

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First-Ever Photo Hub: Giving Access to State-of-the-Art Equipment and Studio Space for Freelancers

Freelance Union

" “ASMP's Mission is to empower visual content creators. "MPB is committed to making camera gear more accessible and affordable for everyone, and we believe that collaborations like this are vital to recognizing and removing barriers to inclusive storytelling. Learn more at www.freelancersunion.org. 

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How to Win at Content Marketing [New Playbook]

Content Marketing Institute

To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. In fact, with a solid plan and a little ingenuity, brands of all types and sizes can craft epic-level content. Targeted tips to help you optimize your content’s performance.

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How to Take Your Travel Content on a Better Trip

Content Marketing Institute

And, judging from the sheer number of content creators who operate in this space, I’m not the only one. You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. joderama Click To Tweet. joderama Click To Tweet. Time and place matter – a lot.

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How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Getting listeners to push play on your podcasts.

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Road Map to Success: Creating the Content of Your Audience’s Dreams

Content Marketing Institute

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Shape your content creator pool. Evaluate your format and content type options. Click To Tweet. Click To Tweet. Go forth and create.