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Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. HANDPICKED RELATED CONTENT: CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples. CCO: Which contentcreators inspire you?
If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017).
" “ASMP's Mission is to empower visual contentcreators. "MPB is committed to making camera gear more accessible and affordable for everyone, and we believe that collaborations like this are vital to recognizing and removing barriers to inclusive storytelling. Learn more at www.freelancersunion.org.
To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. In fact, with a solid plan and a little ingenuity, brands of all types and sizes can craft epic-level content. Targeted tips to help you optimize your content’s performance.
And, judging from the sheer number of contentcreators who operate in this space, I’m not the only one. You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. joderama Click To Tweet. joderama Click To Tweet. Time and place matter – a lot.
For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Getting listeners to push play on your podcasts.
It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Shape your contentcreator pool. Evaluate your format and content type options. Click To Tweet. Click To Tweet. Go forth and create.
Rohit’s done much of the work for you, offering up a “stealable idea” for each trend he shared in the 2018 edition of his best-selling book series Non-Obvious: How to Predict Trends and Win the Future. But the negativity wears on the rest of the audience and the contentcreators. Grace Bonney (@designsponge) March 15, 2018.
We started the year interviewing virtual-reality expert Sarah Hill, CEO and chief storyteller for StoryUP, the article titled Immersive Content. Excellent #contentcreators do not come cheap, says Sara Noble via @soloportfolio. HANDPICKED RELATED CONTENT: Are You Ready for Content Marketing in 2018?
HANDPICKED RELATED CONTENT: Are You Ready for Content Marketing in 2018? Will advertising (paid media) completely die, and/or will it get replaced by content marketing? (29:32). What is your best advice to someone who wants to get started in the content marketing industry? (1:09:19). 60+ Predictions.
However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013. Both my past experiences agency-side and my gut feeling would be that contentcreators are moving away from it as a core format for link building.
Whether you’re a business owner, blogger, contentcreator, freelance writer, or freelance copywriter, mastering the art of writing emotionally compelling website copy is essential for: Attracting ideal customers. Bob’s blog dates back to 2004 and continues through 2018. Effectively marketing your products and services and.
Today, Joe’s the founder of The Tilt , which you should read; and leads Creator Economy Expo (CEX) , which you should attend. Back in 2018-ish, Joe told me that by 2020, all content writers would be replaced by robots. Tons of contentcreators will be out of work or have reimagined careers. By a long shot.
Whether they’re discussing the United Nations partnering with students to build better public spaces using Minecraft , or a wallpaper company revolutionizing a “boring” product , they excel at publishing compelling content like what you’d find on a leading non-branded blog. Excellent storytelling, and bold, no-nonsense blog posts.
But the researchers assert that AI can aid in the content-creation process and free human contentcreators to do “more complex and qualitative work.”. AI-aided content frees human contentcreators to do more complex & qualitative work, says @AssociatedPress. Why human-created content is an opportunity.
Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.
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