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It’s hard to believe that, after 10 years, this will be the last time I share my annual list of contentmarketing predictions for CMI. In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. Predictions2018 Click To Tweet.
If you’re looking for a holiday gift book to advance the recipient’s contentmarketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated contentmarketing books. Drivers of contentmarketing. Chan Kim and Renee Mauborgne. Aha,” I said.
After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? One place to look for lessons is CMI’s two conferences – ContentMarketing World and Intelligent Content Conference. What has 2017 taught you?
Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). HANDPICKED RELATED CONTENT: 7 B2C Brands Offer ContentMarketing Lessons and Inspiration.
Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018. HANDPICKED RELATED CONTENT: 6 How-To Strategies for Content Promotion. 50 of the Best Social Media Tools Selected by Top Marketers. BuzzStream is a contentmarketing CRM. How much does it cost?
HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 19 Favorite Tools for Content Promotion in 2018. Involve influencers in content promotion early. Most contentmarketers are familiar with influencer outreach. Say yes to opportunities.
That’s precisely why your brand should be including memes in your contentmarketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your ContentMarketing.
If you’ve tuned into the ContentMarketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful contentmarketers.
These are just a few of the characteristics we look for when selecting the finalists for CMI’s ContentMarketer of the Year award. As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. Mix and match content types, formats, and levels. Build the right crew.
HANDPICKED RELATED CONTENT: GDPR: The Biggest Gift to ContentMarketers in a Decade. ContentMarketing Institute invites you, one of our engaged readers, to grow your relationship with thousands of your fellow contentmarketers and to learn from some of the brightest in the field.
Being committed to contentmarketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall contentmarketing success. contentmarketers. Does that mean they can’t strengthen their commitment to contentmarketing?
B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual contentmarketing research. You can read the full results in B2C ContentMarketing2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.).
To the uninitiated, a contentmarketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic.
Contentmarketing is powerful, but it’s also hugely competitive. If you want to make the most of contentmarketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of contentmarketing, you need to produce content that is helpful, detailed, and different.
With each passing year, there are more examples of manufacturers doing impressive things with contentmarketing. What can manufacturers in the young/first steps phase do to take their contentmarketing to the next level? HANDPICKED RELATED CONTENT: 5 Key Milestones to Develop and Advance Your ContentMarketing Program.
One roundup list wasn’t sufficient to capture the best books in 2018 for contentmarketers. Here are six more books with examples, tips, and wisdom to upgrade your contentmarketing skills.
HANDPICKED RELATED CONTENT: How to Use Your About Us Page to Connect With Customers [Examples]. Road Map to Success: ContentMarketing Strategy Essentials. Too many marketing departments still treat digital as a bolt-on function. HANDPICKED RELATED CONTENT: Building Your ContentMarketing Team?
I can’t think of any superpower that would be more useful for contentmarketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , contentmarketing manager, Frontline Education.
But what happens when there is alignment – in particular, between contentmarketing and sales? HANDPICKED RELATED CONTENT: Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster. Highly aligned contentmarketing and sales teams do things differently than those with low alignment.
Enter, 20-year marketing veteran Lisa Mattson. This post shares some ideas from her ContentMarketing World talk, How Jordan Winery Crushed ContentMarketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment.
” We unpack the latest contentmarketing spending research – and debate whether or not we can actually believe it. Marketing predictions are back again, and we also discuss why Casper is putting Van Winkle’s to sleep. 06:45): ContentMarketing Master Classes – Our multi-city U.S. In this week’s episode.
The outlook for B2C contentmarketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 contentmarketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. A strong commitment means more success.
Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles. Narrow the search to “contentmarketing books” and 2,736 options appear. Contentmarketing success requires making the right decisions over and over.
Editor’s note: Because proving the value of contentmarketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Contentmarketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain ContentMarketing to Anyone.
I doubt any marketing team can perfect its SEO and contentmarketing efforts. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Time spent on a page matters with SEO and contentmarketing. Generally, you want people to visit and make their way to other content pages.
1 seed Virginia), I offer six basketball-tournament inspirations for your contentmarketing strategy. billion expected to be wagered in 2018. Take a page for your contentmarketing playbook. HANDPICKED RELATED CONTENT: Your CEO Needs These 4 ContentMarketing Metrics. Build a bracket.
These are real results from real companies shared in response to our request for examples of awesome contentmarketing via HARO and other channels. Let’s explore how six companies in six industries find amazing results from their contentmarketing programs. Cover image by Joseph Kalinowski/ContentMarketing Institute.
Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all contentmarketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” Workflow automation: IFTTT. Cost: Free.
Many brands leverage contentmarketing to generate qualified leads and boost sales. In fact, contentmarketing generates over three times more leads as outbound marketing and costs 62% less. When your goal is to generate leads, you need to incorporate that objective into an effective contentmarketing strategy.
And there’s a good chance they’ll rely on techniques like contentmarketing to help them reach that goal. Of course, contentmarketers who work at a company that’s achieved enterprise status understand the pursuit of growth never ends; it just plays out on a much larger and more complicated field of dreams.
Contentmarketing is a great, wonderful, powerful way to earn attention and loyalty online … but much of what the industry talks about comes from a B2B perspective. I’m not here to tell you that everything you learned about contentmarketing is a lie and you need to ditch everything. Interactive content.
ContentMarketing Guide for Insurance Companies You’ve heard by now that insurance contentmarketing can help grow your business, but have you added this strategy to your arsenal? Perhaps you simply don’t feel comfortable writing professional content for your insurance website.
What would you do if your boss unexpectedly increased your annual contentmarketing budget? We asked the presenters at ContentMarketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing ContentMarketing Personas. CMWorld Click To Tweet.
Did you catch Joe Pulizzi’s talk at ContentMarketing World 2018 ? In it, he revealed the secrets of life and marketing (sorry if you missed it). The binge-able Stay Here isn’t overtly about contentmarketing, although it does offer a few basic tips (think: blogging helps, headlines matter). The first step?
But ask marketers if they’re measuring the right things and most answers are closer to “damned if I know” than “you betcha.” In May I judged a category in the 2018ContentMarketing Awards. Rand says contentmarketers run into problems when they assume some metrics are good and others are bad.
Clearly, you’ll be in good company if you “steal” the contentmarketing ideas in this column. In fact, it’s becoming a tradition (and some might say a stolen idea) for CMI to offer cool tips gathered from some of the hottest marketing talents in the business. This year we steal from the ContentMarketer of the Year finalists.
As contentmarketers, we are always reminded of the need to focus on our audience and their needs. In a way, this relationship gives each marketer the privilege of mentoring consumers by the thousands. Document your contentmarketing mission statement.”. Pam Didner , author, Global ContentMarketing.
Let’s be honest: you probably didn’t get into contentmarketing because you love working with numbers. Thankfully for folks like me, there are many brilliant tools to help you keep on top of your contentmarketing metrics (little to no math required). That’s certainly true for me.
Planning in advance and creating a holiday contentmarketing strategy can help take some of the stress out of the holiday season for your business. Quality holiday contentmarketing can help you connect with your audience, appeal to new customers, and increase your brand awareness. Here are a few: 1. Grows Your Business.
Too many manufacturing organizations are still talking about themselves in the content they create. 51% of manufacturing marketers always or frequently prioritize audience’s needs in #content. 51% of manufacturing marketers always or frequently prioritize audience’s needs in #content. CMIContent Click To Tweet.
That’s because Robert’s columns challenge me to think beyond how to do a contentmarketing task and even beyond how to do things better. Instead, he makes me think about why we contentmarketers do what we do and about the role of content , the job of contentmarketing, and what success really feels like.
Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with contentmarketing first requires a mastery of the fundamentals. Contentmarketing strategy tips and tools. Choose a content business model.
Our rants and raves include Lloyds Bank’s big bet on contentmarketing and Amazon’s cautionary tale on business models; then we close the show with an example of the week on The Points Guy. Download this week’s PNR: This Old Marketing podcast. . (06:05): Content love from our sponsor: Ahrefs (12:03).
Building authority allowed Quora to hit 300 million monthly users in 2018 and made it a one-stop shop for advice and recommendations. Quora can be an invaluable resource not just for marketers who want to increase traffic but also for companies trying to connect to their customers and get honest feedback. Understand the platform.
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