Content Marketing Institute

APRIL 6, 2018

HANDPICKED RELATED CONTENT: How to Use Your About Us Page to Connect With Customers [Examples]. Road Map to Success: Content Marketing Strategy Essentials. HANDPICKED RELATED CONTENT: Building Your Content Marketing Team? Marketing and communications groups need to be in better sync.

Content Marketing 112

Content Marketing Marketing Portfolio Content 112

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. Mix and match content types, formats, and levels. Build the right crew.

Content Marketing 111

Content Marketing Marketing Content Retail 111

Content Marketing Institute

DECEMBER 28, 2018

That’s because Robert’s columns challenge me to think beyond how to do a content marketing task and even beyond how to do things better. Instead, he makes me think about why we content marketers do what we do and about the role of content , the job of content marketing, and what success really feels like.

Content Marketing 109

Content Marketing Marketing Editorial Content 109

Content Marketing Institute

DECEMBER 29, 2017

Clearly, you’ll be in good company if you “steal” the content marketing ideas in this column. In fact, it’s becoming a tradition (and some might say a stolen idea) for CMI to offer cool tips gathered from some of the hottest marketing talents in the business. This year we steal from the Content Marketer of the Year finalists.

Content Marketing 111

Content Marketing Marketing Editorial Content 111

Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” Workflow automation: IFTTT. Cost: Free.

Content Marketing 111

Content Marketing Proofreader Marketing Content 111

Content Marketing Institute

NOVEMBER 9, 2017

Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? Editorial planning. Maturity level.

Content Marketing 109

Content Marketing Editorial Proofreader Content Creator 109

Content Marketing Institute

FEBRUARY 6, 2019

And there’s a good chance they’ll rely on techniques like content marketing to help them reach that goal. Of course, content marketers who work at a company that’s achieved enterprise status understand the pursuit of growth never ends; it just plays out on a much larger and more complicated field of dreams.

Content Marketing 110

Content Marketing Marketing Content Collaboration 110

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. In a way, this relationship gives each marketer the privilege of mentoring consumers by the thousands. Document your content marketing mission statement.”. Pam Didner , author, Global Content Marketing.

Content Marketing 109

Content Marketing Marketing Content Editorial Team 109

Content Marketing Institute

MARCH 21, 2018

1 seed Virginia), I offer six basketball-tournament inspirations for your content marketing strategy. billion expected to be wagered in 2018. Take a page for your content marketing playbook. HANDPICKED RELATED CONTENT: Your CEO Needs These 4 Content Marketing Metrics. Build a bracket.

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. CMWorld Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. Today, he’s the senior manager of brand strategy.

Content Marketing 85

Content Marketing Art Director Creative Director Marketing 85

Content Marketing Institute

DECEMBER 25, 2018

Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals. Content marketing strategy tips and tools. Choose a content business model.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

APRIL 2, 2018

I doubt any marketing team can perfect its SEO and content marketing efforts. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Time spent on a page matters with SEO and content marketing. Generally, you want people to visit and make their way to other content pages.

Content Marketing 112

Content Marketing Website SEO Healthcare 112

Content Marketing Institute

NOVEMBER 22, 2017

Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles. Narrow the search to “content marketing books” and 2,736 options appear. Content marketing success requires making the right decisions over and over.

Creativity 111

Creativity Content Marketing Marketing Content 111

Content Marketing Institute

MAY 30, 2018

I’ve been in the content marketing space long enough to be familiar with the saying, “If you create all this great content and yet no one sees it, what’s the point?”. This simple question helps those starting in content marketing stay focused on the big picture. Build teams that understand content strategy.

Content Management 111

Content Management Management Content Editorial 111

Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorial team in September, the same was true for me. Some of you might be wondering about two weekend stalwarts – the PNR: This Old Marketing podcast and the Content Strategy for Marketers newsletter.

Publisher 111

Publisher Publishing Publishing Editorial 111

Content Marketing Institute

JANUARY 16, 2019

Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. B2B marketers may assume stories touching people’s hearts abound for their B2C counterparts but are scarce in their industry. Sorry, B2B marketers, you’re not off the hook. Las Vegas Aces (@LVAces) August 19, 2018.

Content 105

Content Editorial Contractor Persuasion 105

Content Marketing Institute

APRIL 25, 2018

Be proactive and figure out what content you can publish to help your readers with their biggest struggles – and use that as a call to action for your research. For instance, the majority of Content Marketing Institute research is ungated. Here is an example from CMI’s annual B2B content marketing research.

Projects 111

Projects Landing Page Editorial Brand Awareness 111

Content Marketing Institute

MARCH 1, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. Conducting content experiments. HANDPICKED RELATED CONTENT: How Content Influences the Purchasing Process: Tips for Content Marketers [Research]. HANDPICKED RELATED CONTENT: Confused About Agile Marketing?

Brand 111

Brand IT Editorial Team Social Media 111

Content Marketing Institute

NOVEMBER 26, 2018

If you’re like most content marketers I speak to, the strategies and tactics you use to grow an audience and get attention just aren’t working as they once were. In other words, research as content marketing. A 2018 study by BuzzSumo and Mantis Research explores marketers’ favorite research types.

Content 109

Content Editorial Freelance Projects 109

Content Marketing Institute

AUGUST 1, 2018

Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest. Your editorial should tell 1 story instead of many disconnected pieces, says @MicheleLinn. HANDPICKED RELATED CONTENT : Thinking of Creating Original Research? Click To Tweet.

Editorial 103

Editorial Content Editorial Team Projects 103

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. People have a misconception about what it means to be a marketing expert. If this week we are trying to promote sales for Content Marketing World, for example, I can go into Sigstr and add that promotion.

Social Media 111

Social Media Management Media Editorial Team 111

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Podcasts are the No. Click To Tweet. jayacunzo Click To Tweet.

Brand 111

Brand Storytelling Creativity Content Marketing 111

Content Marketing Institute

DECEMBER 15, 2017

Whether you want to address a micro or a macro issue of content marketing, make plans today to attend Content Marketing World 2018. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Cover image by Joseph Kalinowski/Content Marketing Institute.

Recruitment 111

Recruitment Marketing Editorial Team Editorial 111

Content Marketing Institute

APRIL 20, 2018

Like all content marketers, you want readers to get the most out of your content. But creating and distributing high-quality content across the increasing number of channels you’re expected to manage takes a lot of time and resources. Cover image by Joseph Kalinowski/Content Marketing Institute.

Editorial Team 111

Editorial Team Content Social Media Content Creator 111

Content Marketing Institute

JANUARY 3, 2018

He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. In all cases, the subscribers are electrical engineers, the company’s target market. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team.

Management 100

Management Electronics Media Architecture 100

Content Marketing Institute

JUNE 6, 2018

Between 2009 and 2018, they were actually able to increase their market share from 9% to 18%.”. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Cover image by Joseph Kalinowski/Content Marketing Institute. Again, is the investment worth it? “As

Landing Page 111

Landing Page Editorial Team Recruitment Editorial 111

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas. Our marketing was immature ,” Will says. Find internal supporters to help promote the content. Recognize that paid content promotion pays off. Ask (and answer) why a content brand makes sense.

Brand 111

Brand Content Editorial Team Editorial 111

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Content Marketing Strategy Essentials.

Editorial 111

Editorial Content Promotion Social Media 111

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. Click To Tweet.

Content Creation 111

Content Creation Content Creator Content Editorial 111

Content Marketing Institute

JUNE 19, 2018

Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. All the content about blenders, microwaves, food processors, etc., HANDPICKED RELATED CONTENT: How to Create Pillar Content Google Will Love.

SEO 111

SEO Editorial Team Editorial Search Engine Optimization 111

Content Marketing Institute

JANUARY 28, 2019

? ?. In case you haven’t noticed – over the years here at CMI we’ve spent quite a few brain cells and digital ink defining and defending the approach of content marketing as a separate and distinct methodology to influence customer behavior. 1 Google result to the question “what is content marketing.” Click To Tweet.

Marketing 111

Marketing Government Content Content Creation 111

Content Marketing Institute

APRIL 27, 2018

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. What better place to build relationships with other content marketers than Content Marketing Word 2018. Cover image by Joseph Kalinowski/Content Marketing Institute.

Landing Page 111

Landing Page Editorial Team Social Media Editorial 111

Content Marketing Institute

NOVEMBER 14, 2018

For a closer look at SEO ranking tactics and factors, I recommend these resources: SEO Marketing Strategy: Tips for Success in 2018. 17 SEO Misfires to Avoid With Website Content Marketing. Google’s 200 Ranking Factors: The Complete List (2018). Cover image by Joseph Kalinowski/Content Marketing Institute.

Pharmaceutical 97

Pharmaceutical SEO Editorial Team Editorial 97

Content Marketing Institute

MARCH 30, 2018

On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. Grace Bonney (@designsponge) March 15, 2018.

Content 111

Content Social Media Content Marketing Content Creator 111

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 111

Brand Content Storytelling Editorial Team 111

Content Marketing Institute

JANUARY 4, 2018

Voice-enabled search is one of the biggest topics in SEO circles, but many content marketers haven’t embraced the implications of virtual assistants and other voice-powered technology. HANDPICKED RELATED CONTENT: Are You Ready for Content Marketing in 2018? Voice SEO basics every marketer should know.

Content 111

Content Editorial Team Keywords SEO 111