Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. CMWorld Click To Tweet.

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Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorial team in September, the same was true for me. If you subscribe to the Content Strategy for Marketing newsletter, you should have received the revamped version in your inbox today.

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Publisher Publishing Publishing Editorial 111

Content Marketing Institute

JUNE 26, 2018

Want a shortcut to creating content that will convert, resonate with your customers, and save you time? For content marketers, reviews are like an unending recipe book. They are your golden ticket to efficient content that converts. (A Spark content ideas. Lilly Adam (@lillya1960) June 17, 2018.

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Editorial Team Content Landing Page Editorial 111

Content Marketing Institute

MARCH 13, 2018

He shared some of his favorites – and his reasons for liking them – at Content Marketing World in his talk How to Build and Maintain an Audience with a Remarkable Email Newsletter. The editorial team throws in content that delights them. Attend Content Marketing World 2018.

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Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. People have a misconception about what it means to be a marketing expert. If this week we are trying to promote sales for Content Marketing World, for example, I can go into Sigstr and add that promotion.

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Social Media Management Media Editorial Team 111

Content Marketing Institute

DECEMBER 15, 2017

Whether you want to address a micro or a macro issue of content marketing, make plans today to attend Content Marketing World 2018. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Cover image by Joseph Kalinowski/Content Marketing Institute.

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Recruitment Marketing Editorial Team Editorial 111

Content Marketing Institute

APRIL 20, 2018

Like all content marketers, you want readers to get the most out of your content. But creating and distributing high-quality content across the increasing number of channels you’re expected to manage takes a lot of time and resources. Cover image by Joseph Kalinowski/Content Marketing Institute.

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Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. Our aim is to highlight new, optimal internal business models for content marketing and use the innovations of the moving assembly line as a metaphor for that. Robert_Rose Click To Tweet.

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Content Marketing Marketing Content Editorial 75

Content Marketing Institute

MARCH 1, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. Conducting content experiments. HANDPICKED RELATED CONTENT: How Content Influences the Purchasing Process: Tips for Content Marketers [Research]. HANDPICKED RELATED CONTENT: Confused About Agile Marketing?

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Brand IT Editorial Team Social Media 111

Content Marketing Institute

JUNE 6, 2018

Between 2009 and 2018, they were actually able to increase their market share from 9% to 18%.”. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Cover image by Joseph Kalinowski/Content Marketing Institute. Again, is the investment worth it? “As

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Landing Page Editorial Team Recruitment Editorial 111

Content Marketing Institute

MARCH 6, 2018

Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. But let’s face it: Not all of us have a direct part to play in crafting or controlling our company’s strategic, high-level view of content. joderama Click To Tweet.

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Content Marketing Institute

APRIL 27, 2018

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. What better place to build relationships with other content marketers than Content Marketing Word 2018. Cover image by Joseph Kalinowski/Content Marketing Institute.

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Landing Page Editorial Team Social Media Editorial 111

Content Marketing Institute

NOVEMBER 14, 2018

For a closer look at SEO ranking tactics and factors, I recommend these resources: SEO Marketing Strategy: Tips for Success in 2018. 17 SEO Misfires to Avoid With Website Content Marketing. Google’s 200 Ranking Factors: The Complete List (2018). Cover image by Joseph Kalinowski/Content Marketing Institute.

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Pharmaceutical SEO Editorial Team Editorial 95

Content Marketing Institute

SEPTEMBER 19, 2018

If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. The team knows what to do, and when and how to do it. Train the team.

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Content Marketing Institute

JANUARY 4, 2018

Voice-enabled search is one of the biggest topics in SEO circles, but many content marketers haven’t embraced the implications of virtual assistants and other voice-powered technology. HANDPICKED RELATED CONTENT: Are You Ready for Content Marketing in 2018? Voice SEO basics every marketer should know.

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Content Editorial Team Keywords SEO 111

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

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Content Marketing Institute

APRIL 16, 2018

No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018.

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Content Marketing Institute

APRIL 12, 2018

“It’s 2018. shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas. Our marketing was immature ,” Will says. Find internal supporters to help promote the content. Recognize that paid content promotion pays off. Ask (and answer) why a content brand makes sense.

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Brand Content Editorial Team Editorial 111

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). I left and started what was to become the Content Marketing Institute. You can catch CMI founder Joe Pulizzi at Content Marketing World 2018. Register today for the best savings!

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Content Marketing Institute

JANUARY 3, 2018

He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. Will 2018 be? Let journalists be journalists. Register today.

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Content Marketing Institute

JUNE 19, 2018

Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. HANDPICKED RELATED CONTENT: How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy. Read on and soak up the knowledge. Conclusion.

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Content Marketing Institute

APRIL 24, 2018

TIP: Choose a head term with a monthly search volume of at least 2,500 that aligns well with your content marketing strategy. Identify a head term for your pillar content w/ a monthly search volume of at least 2,500. Remember, search engines are much smarter in 2018 and understand synonyms of your head term.

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Content Editorial Team Engineering Content Creation 112

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Data/research. Create a video series.

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Content Marketing Institute

AUGUST 1, 2018

If you are in a crowded industry, such as, ahem , content marketing, focus on a niche. This is a challenge Brody Dorland and team faced when embarking on their research project in 2017. Example: Let’s say you work for a workflow software company, and you want more content marketing teams using your platform.

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Content Marketing Institute

JULY 17, 2018

You can avoid duplicate content concerns if you have the right technical provisions, such as annotations. HANDPICKED RELATED CONTENT: Oops! 17 SEO Misfires to Avoid With Website Content Marketing. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. I doubt it.

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SEO Editorial Team Keywords Engineering 107

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations.

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Pharmaceutical Landing Page Marketing Editorial Team 108

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Attend Content Marketing University.

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Content Editorial Team Entertainment Content Creator 111

Content Marketing Institute

JANUARY 26, 2018

Is there anything left to say about how to put together a content calendar? Between Content Marketing Institute writers and guest contributors, we’ve covered basic content calendar tips (including templates and examples) thoroughly over the years. A content calendar by any other name. How will you know?

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Content Marketing Institute

OCTOBER 8, 2018

HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. Old model of video marketing. A brand wants to produce a piece of video content. HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. Overreliance on YouTube.

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Marketing Editorial Team Promotion Social Media 111

Content Marketing Institute

AUGUST 6, 2018

What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”. What follows are – by any list or metric – 51 big names in online marketing, content marketing, and e-commerce along with their top social-media tool and reason for loving it.

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