Animalz

DECEMBER 5, 2024

But it’s even more likely you’re familiar with an article he wrote on this blog in 2018 (!): “ Your Blog Is Not a Publication.” ” When Jimmy hosts Content, Briefly , Superpath’s podcast , guests often mention how this post has influenced their careers. So how did Jimmy achieve such an enduring blockbuster?

Concept 109

Concept Blog Blogging Manufacturing 109

Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. Does that mean they can’t strengthen their commitment to content marketing?

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. Mix and match content types, formats, and levels. Build the right crew.

Content Marketing 111

Content Marketing Marketing Content Retail 111

Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Our new publishing frequency. Some of you might be wondering about two weekend stalwarts – the PNR: This Old Marketing podcast and the Content Strategy for Marketers newsletter. 11, PNR goes on hiatus.

Publisher 111

Publisher Publishing Publishing Editorial 111

Content Marketing Institute

NOVEMBER 1, 2017

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. What can manufacturers in the young/first steps phase do to take their content marketing to the next level? HANDPICKED RELATED CONTENT: 5 Key Milestones to Develop and Advance Your Content Marketing Program.

Manufacturing 111

Manufacturing Content Marketing Marketing Editorial 111

Content Marketing Institute

DECEMBER 6, 2017

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.).

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , content marketing manager, Frontline Education.

Content Marketing 111

Content Marketing Marketing Storytelling Content 111

Content Marketing Institute

NOVEMBER 18, 2017

” We unpack the latest content marketing spending research – and debate whether or not we can actually believe it. Marketing predictions are back again, and we also discuss why Casper is putting Van Winkle’s to sleep. 06:45): Content Marketing Master Classes – Our multi-city U.S. In this week’s episode.

Content Marketing 104

Content Marketing Marketing Content Advertising 104

Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” Workflow automation: IFTTT. Cost: Free.

Content Marketing 111

Content Marketing Proofreader Marketing Content 111

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Content Marketing 112

Content Marketing Persuasion Marketing Content Creation 112

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. In a way, this relationship gives each marketer the privilege of mentoring consumers by the thousands. Document your content marketing mission statement.”. Publish the piece by @isocialfanz via @mdeziel.

Content Marketing 109

Content Marketing Marketing Content Editorial Team 109

Content Marketing Institute

DECEMBER 6, 2018

These are real results from real companies shared in response to our request for examples of awesome content marketing via HARO and other channels. Let’s explore how six companies in six industries find amazing results from their content marketing programs. Cover image by Joseph Kalinowski/Content Marketing Institute.

Content Marketing 111

Content Marketing Brand Hospitality Contractor 111

Content Marketing Institute

DECEMBER 28, 2018

That’s because Robert’s columns challenge me to think beyond how to do a content marketing task and even beyond how to do things better. Instead, he makes me think about why we content marketers do what we do and about the role of content , the job of content marketing, and what success really feels like.

Content Marketing 109

Content Marketing Marketing Editorial Content 109

Content Marketing Institute

MARCH 21, 2018

1 seed Virginia), I offer six basketball-tournament inspirations for your content marketing strategy. billion expected to be wagered in 2018. Take a page for your content marketing playbook. Here’s how it could work: Pick 16 articles published in four of your primary categories. Build a bracket. Internally.

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Content Marketing Institute

DECEMBER 3, 2018

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When your goal is to generate leads, you need to incorporate that objective into an effective content marketing strategy.

Content Marketing 111

Content Marketing Marketing Lead Generation Content 111

Content Marketing Institute

NOVEMBER 9, 2018

But ask marketers if they’re measuring the right things and most answers are closer to “damned if I know” than “you betcha.” In May I judged a category in the 2018 Content Marketing Awards. Rand says content marketers run into problems when they assume some metrics are good and others are bad.

Content Marketing 111

Content Marketing Marketing Content Social Media 111

Content Marketing Institute

DECEMBER 29, 2017

Clearly, you’ll be in good company if you “steal” the content marketing ideas in this column. In fact, it’s becoming a tradition (and some might say a stolen idea) for CMI to offer cool tips gathered from some of the hottest marketing talents in the business. This year we steal from the Content Marketer of the Year finalists.

Content Marketing 111

Content Marketing Marketing Editorial Content 111

Content Marketing Institute

NOVEMBER 22, 2017

Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles. Narrow the search to “content marketing books” and 2,736 options appear. Content marketing success requires making the right decisions over and over.

Creativity 111

Creativity Content Marketing Marketing Content 111

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

Content Marketing Institute

APRIL 2, 2018

I doubt any marketing team can perfect its SEO and content marketing efforts. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. HANDPICKED RELATED CONTENT: 5 SEO Strategies for Social Media You Need to Know Before You Hit Publish. Let’s dive in. Keyword selection.

Content Marketing 112

Content Marketing Website SEO Healthcare 112

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. CMWorld Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

DECEMBER 25, 2018

Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals. Content marketing strategy tips and tools. Choose a content business model.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. The chapters contain between three and 12 pages.

Content Marketing 111

Content Marketing Marketing Manufacturing Content 111

Content Marketing Institute

NOVEMBER 9, 2017

Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? But before we do that, a bit of explanation ….

Content Marketing 109

Content Marketing Editorial Proofreader Content Creator 109

Express Writers

NOVEMBER 1, 2022

Planning in advance and creating a holiday content marketing strategy can help take some of the stress out of the holiday season for your business. Quality holiday content marketing can help you connect with your audience, appeal to new customers, and increase your brand awareness. Here are a few: 1. Grows Your Business.

Content Marketing 105

Content Marketing Marketing Content Brand Awareness 105

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. Content marketing was a hit at the firm. The content marketing director smiled. The pizza was delicious. Sound familiar?

Content Marketing 84

Content Marketing Marketing Content Architecture 84

Elna Cain

MARCH 27, 2024

These are insider tips from the mouths of content marketers, directors of content, communication leaders, VPs of marketing, and more. It’s best to turn in your work early to avoid creating content bottlenecks for the client. It’s not for the head of content at Drip Emily Blankenship.

Freelance 247

Freelance Writer Communication Copywriting 247

Content Marketing Institute

APRIL 25, 2018

Putting in the time – and money – makes sense because research works , but you can do much more beyond publishing the initial findings. Research works & you can do much more beyond publishing the initial findings says @michelelinn. For instance, the majority of Content Marketing Institute research is ungated.

Projects 111

Projects Landing Page Editorial Brand Awareness 111

Neil Patel

JANUARY 27, 2021

You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. To top it all off, inbound marketing trends shift almost as fast as SEO tactics. One day you’re publishing awesome content and locking it behind a form, and the next day you realize that forms don’t work.

Marketing 142

Marketing Social Media SEO Script 142

Content Marketing Institute

NOVEMBER 16, 2018

As part of CMI’s new Mastering Content Marketing video series, we asked Courtney Cox Wakefield , digital marketing manager at Children’s Health, to share her view on trends shaping the search landscape, and the challenges and opportunities they hold for content marketing. Latest word on voice.

SEO 110

SEO Content Creator Engineering Content Marketing 110

Content Marketing Institute

DECEMBER 4, 2017

The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). HANDPICKED RELATED CONTENT: How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction. Check out all of the posters from Content Marketing World 2017.

Content 111

Content Education Content Marketing Promotion 111

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Podcasts are the No. Click To Tweet. Click To Tweet. The McKinsey Podcast.

Brand 111

Brand Storytelling Creativity Content Marketing 111

Content Marketing Institute

JANUARY 16, 2019

So many good ideas get published on this blog in a year that it’s nearly impossible for one person to absorb them all. Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. HANDPICKED RELATED CONTENT: Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018.

Content 105

Content Editorial Contractor Persuasion 105

Content Marketing Institute

SEPTEMBER 14, 2018

Influencers of all kinds play a growing role in affecting a prospect’s decision, and it’s important to better understand the influence difference and its potential impact in your content marketing program. HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands.

Marketing 111

Marketing Construction Retail Sales 111

Content Marketing Institute

NOVEMBER 26, 2018

If you’re like most content marketers I speak to, the strategies and tactics you use to grow an audience and get attention just aren’t working as they once were. One successful but often overlooked approach is publishing original research. In other words, research as content marketing. Short-form surveys.

Content 109

Content Editorial Freelance Projects 109

Content Marketing Institute

AUGUST 24, 2018

Editor’s note: Jason Miller is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. . HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials.

Marketing 94

Marketing Entertainment Social Media Content Marketing 94