Content Marketing Institute

AUGUST 2, 2018

“My media relations team built our first bot,” says Heather Whaling, CEO and founder of Geben Communication, who presented Acting Like Technologists to Improve Content Strategy at the 2018 Intelligent Content Conference. “If But at the end of the day, content marketing is storytelling ,” Heather says. “We

Storytelling 110

Storytelling Brand Marketing Hospitality 110

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic.

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Content Marketing Institute

OCTOBER 2, 2018

One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. DarrenSanch #storytelling Click To Tweet. That being said, it is possible for smaller publishers to approach storytelling for a client in this way. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers.

Storytelling 110

Storytelling Pharmaceutical Brand Prose 110

Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. Does that mean they can’t strengthen their commitment to content marketing?

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , content marketing manager, Frontline Education.

Content Marketing 111

Content Marketing Marketing Storytelling Content 111

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. Mix and match content types, formats, and levels. Build the right crew.

Content Marketing 111

Content Marketing Marketing Content Retail 111

Content Marketing Institute

JUNE 15, 2018

Content marketing is a great, wonderful, powerful way to earn attention and loyalty online … but much of what the industry talks about comes from a B2B perspective. I’m not here to tell you that everything you learned about content marketing is a lie and you need to ditch everything. Interactive content.

Content Marketing 111

Content Marketing Retail Marketing Storytelling 111

Content Marketing Institute

MARCH 21, 2018

1 seed Virginia), I offer six basketball-tournament inspirations for your content marketing strategy. billion expected to be wagered in 2018. Take a page for your content marketing playbook. HANDPICKED RELATED CONTENT: Your CEO Needs These 4 Content Marketing Metrics. Build a bracket.

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Content Marketing Institute

FEBRUARY 6, 2019

And there’s a good chance they’ll rely on techniques like content marketing to help them reach that goal. Of course, content marketers who work at a company that’s achieved enterprise status understand the pursuit of growth never ends; it just plays out on a much larger and more complicated field of dreams.

Content Marketing 109

Content Marketing Marketing Content Collaboration 109

Content Marketing Institute

DECEMBER 28, 2018

That’s because Robert’s columns challenge me to think beyond how to do a content marketing task and even beyond how to do things better. Instead, he makes me think about why we content marketers do what we do and about the role of content , the job of content marketing, and what success really feels like.

Content Marketing 108

Content Marketing Marketing Editorial Content 108

Content Marketing Institute

FEBRUARY 28, 2018

Enter, 20-year marketing veteran Lisa Mattson. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment.

Content Marketing 111

Content Marketing IT Marketing Content 111

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. Today, he’s the senior manager of brand strategy.

Content Marketing 84

Content Marketing Art Director Creative Director Marketing 84

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. In a way, this relationship gives each marketer the privilege of mentoring consumers by the thousands. Document your content marketing mission statement.”. Pam Didner , author, Global Content Marketing.

Content Marketing 108

Content Marketing Marketing Content Editorial Team 108

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. We’ll share insight from all the finalists in this blog before the winner is announced in September at Content Marketing World. Enterprise content marketing is an exercise in collaboration.

Storytelling 73

Storytelling Entertainment Social Media Collaboration 73

Content Marketing Institute

JUNE 22, 2018

And, judging from the sheer number of content creators who operate in this space, I’m not the only one. Of course, as a travel industry marketer, you know your job involves a lot more than just posting some inspirational picturesque snapshots and telling tales of fun in the sun. joderama Click To Tweet. joderama Click To Tweet.

Hospitality 110

Hospitality Storytelling Content Content Marketing 110

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Podcasts are the No. Click To Tweet.

Brand 111

Brand Storytelling Creativity Content Marketing 111

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. HANDPICKED RELATED CONTENT: How REI Is Unlocking the Power of Long-Form Video. 4 Secrets of Great Storytellers.

Storytelling 111

Storytelling Content Entertainment Script 111

Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. Content marketing in 2018 has truly been a reflection of where we are in the world – a tale of two cities.

Agency 105

Agency Electronics Content Storytelling 105

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 111

Brand Content Storytelling Editorial Team 111

Content Marketing Institute

OCTOBER 5, 2018

A post shared by Cre8ive (@cre8ivemarketing) on Jul 12, 2018 at 4:11am PDT. HANDPICKED RELATED CONTENT: The 1-2-3-4 Content Strategy to Drive Leads From Instagram Marketing. A post shared by Applebee’s Grill & Bar (@applebees) on Jul 9, 2018 at 3:29pm PDT. It’s all about innovative storytelling.

Storytelling 111

Storytelling Engagement Brand Promotion 111

Content Marketing Institute

JULY 11, 2018

HANDPICKED RELATED CONTENT: No Lies: How to Get Content Marketing Right in E-Commerce. Retail content is a mixed (shopping) bag. According to Deloitte’s 2018 Retail, Wholesale and Distribution Outlook , U.S. GDPR is the biggest opportunity in more than a decade for #content marketers to become strategic.

Retail 107

Retail Content Education Content Marketing 107

Content Marketing Institute

APRIL 4, 2018

The subject area is massive and at times overwhelming, but data visualization (sometimes called “dataviz”) is among the most critical skills for marketers to understand at least at the basic level, if not to study in more depth. Let’s walk through the what, how, and why of data visualization for marketing. Dataviz as content.

Marketing 111

Marketing Content Marketing Persuasion Retail 111

Content Marketing Institute

OCTOBER 9, 2018

To successfully incorporate this type of vertical content, you need to consider a few things: Make sure your infographics are branded. Use infographics for storytelling. Valuable content is the key to any successful marketing program. A post shared by bacardiusa (@bacardiusa) on Aug 14, 2018 at 11:15am PDT.

Audience 111

Audience Entertainment Concept Storytelling 111

Neil Patel

JUNE 1, 2021

This is a creative option that will probably draw attention among the interested audience who also watched that content. Storytelling Videos. As I’ve already mentioned here on the blog, storytelling is one of the main powers in content nowadays. Be careful not to make something too commercial.

Creativity 141

Creativity Storytelling Concept Audience 141

Content Marketing Institute

MARCH 13, 2018

He shared some of his favorites – and his reasons for liking them – at Content Marketing World in his talk How to Build and Maintain an Audience with a Remarkable Email Newsletter. storytelling Read more >> Click To Tweet. HANDPICKED RELATED CONTENT: How to Curate Content Like A Pro: 8 Lessons [Examples].

Editorial Team 111

Editorial Team Editorial Storytelling Text 111

Content Marketing Institute

JULY 10, 2018

What should you do when your favorite social media platform decides it will deliver content differently? Heed the advice from these 21 experts who are presenting at Content Marketing World 2018. The most important thing to understand is how your social content is performing and what factors can impact its performance.

Social Media 111

Social Media Media Storytelling Content Marketing 111

Content Marketing Institute

OCTOBER 23, 2018

We’ve all heard the stories about how challenging it will be to forge strong bonds with this distracted and discerning demographic; industry pundits cite perceived short attention spans, disinterest in brand messaging, and general disregard for impersonal experiences as compelling reasons for marketers to regroup and refine their content strategies.

Retail 111

Retail Concept Persuasion Construction 111

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. Go forth and create.

Content Creation 111

Content Creation Content Creator Content Editorial 111

Content Marketing Institute

SEPTEMBER 25, 2018

Research presented at the 2018 International Conference on Information Management found images heavily liked on Facebook tended to display four qualities: brightness, clarity, liveliness, and ingenuity. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Click To Tweet.

Social Media 111

Social Media Media Text Storytelling 111

Express Writers

NOVEMBER 8, 2022

What is Customer Lifecycle Marketing? Before diving in, it’s important to stress we didn’t coin the term “marketing lifecycle.” Ardath Albee, an industry leader in content marketing, talked about a lifecycle on the Marketo blog in 2018. Prioritize Conversations and Storytelling in Your Marketing.

Sales 98

Sales Marketing Storytelling Social Media 98

Content Marketing Institute

JULY 26, 2018

In his closing keynote talk at the 2018 Intelligent Content Conference, and in our subsequent interview, animator Andrew encouraged marketing professionals to do what the teams at Pixar do: Build a culture of creativity. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. Storytelling tips.

Creativity 76

Creativity Storytelling Construction Projects 76

Buffer

OCTOBER 30, 2023

I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018. I had dabbled in content marketing, but that moment five years ago was when I started taking freelancing more seriously. I wanted to build something of my own with a flexible schedule and better pay.

Content Creation 107

Content Creation Social Media Consulting Script 107

The Creative Penn

FEBRUARY 12, 2025

The conversation delves into the challenges and benefits of creating a new edition versus updating an existing one, the impact of technology, including AI, on the writing and publishing industry, and the importance of storytelling in nonfiction. So Joanna, the first How to Write nonfiction came out in 2018, I think, right?

Creativity 52

Creativity Storytelling Publisher Publishing 52

Neil Patel

JANUARY 12, 2021

So, when Google announced its decision to start phasing out Google Plus due to low usage in 2018, it made sense. Use storytelling techniques in your captions to touch on pain points and bring in sales. Create highly shareable pieces of content. Content marketing is king. Increase Your Local Business Traffic.

Social Media 111

Social Media Brand Awareness Promotion Sales 111

CoSchedule

FEBRUARY 27, 2023

Orbit Media Studios Lots of marketing agencies invest in content that demonstrates their expertise and capabilities. link] covers practical tips for content marketing, analytics, and web design. Excellent storytelling, and bold, no-nonsense blog posts. What Makes the Orbit Media Studios Blog Great?

Creativity 98

Creativity Blogging Blog Food 98

Content Marketing Institute

OCTOBER 11, 2018

Here are a few data points about the impact voice-centric digital communication is having on consumers – and how marketers are responding: 55% of adults will have a smart speaker by 2022, per OC&C Strategy Consultants , more than doubling the nearly 20% of U.S. Read: Is Voice Search the Future of Content Marketing?

Content Marketing 111

Content Marketing Marketing Storytelling Content 111