Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). Using stories, interviews, galleries, and guides, Fold explores the process of creativity and showcases work from across the world.

Content Marketing 103

Content Marketing Marketing Government Food 103

Backlinko

DECEMBER 27, 2024

It also generates outlines and creative content. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Then, select a language, creativity level, and tone of voice. To generate complete ad creatives, open Semrushs AdCreative.ai. How does ChatGPT work?

IT 111

IT Medical Architecture Manufacturing 111

Content Marketing Institute

JULY 4, 2018

This article is adapted from an excerpt in the new book The Creative Curve by Allen Gannett, from Penguin Random House. Most of what you know about creativity is a lie. Our culture has embraced the idea that creative genius is inborn and innate. You’re either a brilliantly creative content marketer or you’re not.

Creativity 109

Creativity Recruitment Content Marketing Engineering 109

Animalz

DECEMBER 5, 2024

But it’s even more likely you’re familiar with an article he wrote on this blog in 2018 (!): “ Your Blog Is Not a Publication.” This change enabled people to earn a living from creative work by having “ 1,000 True Fans ” who buy everything the creator releases. “ Should You Invest in the Long Tail?

Concept 109

Concept Blogging Blog Manufacturing 109

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Efficiency: Building your team’s creativity, planning, and productivity.

Creativity 111

Creativity Content Marketing Marketing Content 111

Backlinko

JANUARY 6, 2025

How Mid Day Squares Built a $20M Chocolate Empire Through Storytelling In 2018, Jake Karls and his co-founders launched Mid Day Squares with a radical commitment to transparency. And Jake attributes much of their success to creative content. Regular creative refreshes. Minimized wasted spend on irrelevant searches. The result?

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Content Hacker

APRIL 26, 2023

GPT-1, released in 2018, had 117 million parameters, while GPT-3, released in 2020, has 175 billion parameters. Then how can you use what the robots don’t have—your insights, emotions, experiences, creativity? The Surprising Conclusion to this Post* This technology is here to support and enhance our creative process.

Creativity 87

Creativity IT Digital Marketing Education 87

Content Marketing Institute

SEPTEMBER 20, 2018

Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Conference, Beauty and the Beast: Creating the Balance Between Content Innovation and Martech Capabilities. Three years ago, the Cisco marketing team woke up to this real-life situation.

Creativity 89

Creativity Content Content Creation Social Media 89

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Place higher value on creative output.

Content Marketing 110

Content Marketing Marketing Content Editorial 110

Copywriter Collective

FEBRUARY 14, 2025

If youre like the rest of us, its a digital graveyard full of duplicate drafts, files named FINAL_FINAL_V2_REVISED, and mysterious documents that havent been touched since 2018. Its a delicate balance of creativity, patience, and resisting the urge to throw your laptop out the window. Want to work with a professional copywriter?

Copywriting 65

Copywriting Copywriter Management Communication 65

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. The process was extremely creative, iterative, and collaborative. So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward.

Creativity 70

Creativity SEO Content Hospitality 70

CoSchedule

FEBRUARY 27, 2023

Show people creative ideas for using your products. Apart from its informational content, Musician Tuts also features creative blog ideas like expert roundup posts and joke collections. Use creative blog ideas to give your blog personality Create informative review guides. Get creative. Invest in photography.

Creativity 98

Creativity Blogging Blog Food 98

Content Marketing Institute

JULY 26, 2018

In his closing keynote talk at the 2018 Intelligent Content Conference, and in our subsequent interview, animator Andrew encouraged marketing professionals to do what the teams at Pixar do: Build a culture of creativity. HANDPICKED RELATED CONTENT: The Secret to Hitting the Creative Sweet Spot. Candor is missing in the room.

Creativity 74

Creativity Storytelling Construction Projects 74

Grammarly

MAY 24, 2024

Instead, they produce entirely new text outputs, code, images, or other creative media as a function of their training. GPT-1 Introduced in 2018, GPT-1 demonstrated the potential of the GPT architecture and training approach. With their ongoing evolution, these models promise to enhance both creative and analytical endeavors.

Architecture 119

Architecture Text Creativity Script 119

ProBlogger

JANUARY 2, 2018

“Do you think I should start a blog in 2018? Thousands of people have already claimed their spot in the course, convinced a blog should be a part of their plans for 2018. As I consider the question of why someone should start a blog in 2018, I can’t help but return to the beginning of my own blogging journey in 2002.

Blog 52

Blog Blogging Blogger Collaboration 52

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. But even occasional hikers and those whose adventures are limited to chaperoning Girl Scout campouts find REI’s content inviting, approachable, educational, creative, and bold. In 2015, the REI Foundation made a $1.5

Content Marketing 111

Content Marketing Marketing Content Retail 111

Content Marketing Institute

MAY 22, 2018

Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. Every creative asset you produce must be supported by strategic #contentmarketing decisions, says @joderama.

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. Value creativity and craft in content output. ask yourself why.

Manufacturing 111

Manufacturing Content Marketing Marketing Editorial 111

Neil Patel

SEPTEMBER 13, 2021

Papercut Films was the production company for the technology documentary film, which had an April 2018 release. The social media documentary had a 2018 release with an 88-minute runtime. It’s an insightful look into the creative minds of some of the most influential ad execs in history. Its runtime is 78-minutes. The Cleaners.

Social Media 136

Social Media Media Marketing Healthcare 136

Grammarly

MAY 17, 2023

Veva Systems, New York, NY — Content Writer May 2018-March 2020 Created and refreshed outdated blog posts to increase organic traffic by 30% YOY. SKILLS Content Marketing B2B & B2C Brand Management Leadership Hubspot, HootSuite, Adobe Creative Suite, Notion, Slack AWARDS Best Research Award presented at AAF NSAC competition finals.

Medical 122

Medical Transportation Education Hospitality 122

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Podcasts offer great versatility in terms of their storytelling approach, business purpose, show format, creative features, and even how they are produced and distributed. Power of the podcast. . Microsoft’s.Future.

Brand 111

Brand Storytelling Creativity Content Marketing 111

Content Marketing Institute

FEBRUARY 9, 2018

CocaCola begins every creative brief w/ a #storytelling thought-starter question: What if? HANDPICKED RELATED CONTENT: 2018 Content Marketing Toolkit: Tips, Templates, and Checklists. HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. Kate_McLaughlin Click To Tweet.

Storytelling 111

Storytelling Script Content Creator Content Marketing 111

Content Marketing Institute

DECEMBER 6, 2017

You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.). 2018 B2C Content Marketing Benchmarks, Budgets, and Trends – North America from Content Marketing Institute. Content marketing success increases, but can it last?

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

The Subversive Copy Editor

OCTOBER 22, 2022

Creative License. You can see that even without a defined grammatical function, interjections are as useful as any other part of speech and especially useful to creative writers. This strengthens my impression that  in creative writing exclamation points are best used sparsely and with care. Punctuating Interjections.

Creativity 52

Creativity Writing Writer Management 52

Grammarly

JUNE 27, 2023

As creative director at Get Samples Content Services, Luz has reported to me directly since she started as a project manager with our company in 2018. Thanks to her efforts, we were able to double our bandwidth for new client projects from August 2018 to May 2019.

Creative Director 119

Creative Director Writing Medical Projects 119

Melanie Saxton

NOVEMBER 16, 2022

To recognize the growing appeal of the Storybook Capital, the Abilene Cultural Affairs Council in partnership with the Abilene Convention and Visitors Bureau decided in 2018 to trademark the term Storybook Capital of America® with the U.S. The CALF brings people from multiple states each year, and NCCIL exhibits tour across the nation.

Writing 130

Writing Entertainment Social Media Projects 130

Freelance Union

DECEMBER 21, 2023

Addressing this access and equity challenge, the Photo Hub emerges as a beacon of affordability and convenience, offering an extensive suite of photography equipment at the fingertips of creatives. "We're Photography is a competitive and expensive industry and creatives entering the space face many hurdles including money and access.

Freelance 111

Freelance Content Creator Storytelling Collaboration 111

Kayleigh Moore

SEPTEMBER 26, 2023

For a while, I was writing up annual “year in review” recaps as a form of reflection: 2015 year in review 2016 year in review 2017 year in review 2018 year in review 2019 year in review 2020 year in review (Apologies for a few (now) broken links and some cringey writing in there…I was a baby, okay?)

Freelance 130

Freelance Food Writing Style Creativity 130

Content Marketing Institute

DECEMBER 20, 2018

Whether you wanted it or not, Andrew Davis ( November 2018 ). Verizon Biz Markets (@VZBizMarkets) November 27, 2018. Whether you wanted it or not, Andrew Davis ( August 2018 ). Whether you wanted it or not, Andrew Davis ( May 2018). Whether you wanted it or not, Andrew Davis ( February 2018 ). What do you say?

Marketing 106

Marketing Agency Text Social Media 106

Content Marketing Institute

MARCH 6, 2018

Take a shortcut: If you’re strapped for time but still want to do planning right, why not grab some tricks, tips, and helpful templates from our 2018 Content Marketing Toolkit ? HANDPICKED RELATED CONTENT: Is Your Marketing Ready for 2018? Editorial plans should incl guidelines & governance, processes & tools, team resources.

Editorial 111

Editorial Government Content Collaboration 111

Content Marketing Institute

SEPTEMBER 14, 2018

Tracking via influencer marketing is notoriously difficult because there is no such thing as a linear consumer journey in 2018. GlobalWebIndex, which analyzed over 27,000 internet users in the first quarter of 2018, found something interesting: “Influenced” consumers were more likely to leave a product review than other shoppers.

Marketing 111

Marketing Construction Retail Sales 111

Content Marketing Institute

JULY 11, 2018

In fact, the retail landscape is so rich with opportunities that all you may need is the right content experience – and a bit of creative ingenuity. The #retail landscape is rich w/ content experiences with the right creative ingenuity, says @joderama. According to Deloitte’s 2018 Retail, Wholesale and Distribution Outlook , U.S.

Retail 105

Retail Content Education Content Marketing 105

Content Marketing Institute

JUNE 1, 2018

His talk explored how thinking differently about creativity led him to form a new kind of collaborative production company. Anyone anywhere in the world can contribute to one of the company’s creative challenges by submitting (text, video, music, art) through the HITRECORD website. Great storytellers know who they want to enchant.

Storytelling 111

Storytelling Collaboration Education Entertainment 111

Content Marketing Institute

DECEMBER 4, 2017

They don’t have to spend time and budget on creative content – other than a tantalizing invitation – to draw thousands of people to eat, drink, be merry, and wear white. The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). Click To Tweet.

Content 111

Content Education Content Marketing Promotion 111

Content Marketing Institute

JANUARY 1, 2019

The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. In looking toward 2018, Joe offered that the trends pointed upward, highlighting the growth in acquisitions, the increase in budgets, and even the idea of marketing as a profit center (which is the focus of our book Killing Marketing ).

Agency 101

Agency Electronics Content Storytelling 101

Content Marketing Institute

SEPTEMBER 13, 2018

Emilie Moreland (@writtenbyemilie) September 5, 2018. HANDPICKED RELATED CONTENT: 27 Ideas to Break Your Creative Slump. Content Marketing (@CMIContent) September 11, 2018. Amanda Bates (@mandibleCLE) September 6, 2018. You can watch hundreds of presentations from Content Marketing World 2018. We love you, Ann!

Electronics 89

Electronics Content Creator Content Marketing Creativity 89

Content Marketing Institute

NOVEMBER 22, 2018

It’s easy, especially if you are a creative, to get hung up in your process or to want everything to be perfect. When you’re working with a small budget and limited staff, you’ve got to get super creative to punch above your weight class. Go push the button, go make the thing, press record, publish the piece.”.

Content Marketing 105

Content Marketing Marketing Content Editorial Team 105