Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention. Joey Coleman.

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Content Marketing Storytelling Marketing Content 92

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. More broadly, according to Bridge Ratings estimates reported by Inside Radio , overall podcast ad revenue is projected to reach $534 million by 2020.@cmicontent's Power of the podcast. JoePulizzi Click To Tweet.

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Brand Storytelling Creativity Content Marketing 109

Content Marketing Institute

JUNE 8, 2018

While Vans funded the project, the filmmakers retained creative license. Though Vans’ first film project was released in 2001, the brand is still creatively knocking it out of the park in 2018. The central character shouldn’t be a scripted corporate mouthpiece because that won’t feel authentic to the audience.

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Storytelling Content Entertainment Script 104

Moz

MAY 26, 2020

Once we'd gotten past all the research and legal efforts related to the new name itself, we began formulating the website transition plans in 2018. At this point in the project, we realized we had an XML sitemap that would change, but that we wanted the old sitemaps around to help reinforce the transition in Google Search Console.

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Script Manufacturing Projects SEO 71

Content Marketing Institute

JANUARY 9, 2018

Simon Kearney, founder of Click2View, says the success of the Visa project was due in large part to the travelers chosen by the production team: Angela Kan is from Hong Kong; her extensive travel and writing experience meant she could collaborate with the team, brainstorming the best spots and conditions for recording her travelogue.

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Storytelling Script Food Agency 106

Content Marketing Institute

MAY 25, 2018

At Content Marketing World 2017 , Gordon-Levitt talked about how just such a career dry spell led him to seize control of his creative destiny and to build something few startups and brands ever achieve: a thriving online community that not only pays for itself but also shares the wealth with its contributors. It’s also a pun. Click To Tweet.

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Content Creation Content Collaboration Script 94

The Creative Penn

AUGUST 14, 2023

So when it came time for the third book, when I was finishing it up I did go back to her, and she was busy with some other projects. And this is maybe in 2018, I did do some free visits in some schools in my area. I write the scripts and give him the music to use. How did you go about school visits in such a professional way?

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