Content Marketing Institute

JANUARY 9, 2018

Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling. Simon and his colleagues recommend considering the following factors when casting real people (not influencers) in any factual video-based storytelling: Look at authenticity, not reach.

Storytelling 111

Storytelling Script Food Agency 111

Content Marketing Institute

OCTOBER 2, 2018

DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. storytelling Click To Tweet.

Storytelling 110

Storytelling Pharmaceutical Brand Prose 110

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). Don’t write “velcro.”

Content Marketing 106

Content Marketing Marketing Government Food 106

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. Creative design for all of NASCAR, including licensing, event signage, executive presentations, and more. In March 2018, Evan flipped the switch on a long-awaited NASCAR content studio built for digital and social distribution.

Storytelling 73

Storytelling Entertainment Social Media Collaboration 73

Content Marketing Institute

MAY 22, 2018

Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. Every creative asset you produce must be supported by strategic #contentmarketing decisions, says @joderama.

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Place higher value on creative output.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Podcasts offer great versatility in terms of their storytelling approach, business purpose, show format, creative features, and even how they are produced and distributed. Power of the podcast. .

Brand 111

Brand Storytelling Creativity Content Marketing 111

Content Marketing Institute

JULY 26, 2018

In his closing keynote talk at the 2018 Intelligent Content Conference, and in our subsequent interview, animator Andrew encouraged marketing professionals to do what the teams at Pixar do: Build a culture of creativity. HANDPICKED RELATED CONTENT: The Secret to Hitting the Creative Sweet Spot. Candor is missing in the room.

Creativity 76

Creativity Storytelling Construction Projects 76

Freelance Union

DECEMBER 21, 2023

Addressing this access and equity challenge, the Photo Hub emerges as a beacon of affordability and convenience, offering an extensive suite of photography equipment at the fingertips of creatives. "We're Photography is a competitive and expensive industry and creatives entering the space face many hurdles including money and access.

Freelance 111

Freelance Content Creator Storytelling Collaboration 111

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. While Vans funded the project, the filmmakers retained creative license. 4 Secrets of Great Storytellers. Be creative.

Storytelling 111

Storytelling Content Entertainment Script 111

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. It will reinforce quality and creativity in content more than ever.

Content Marketing 111

Content Marketing Marketing Storytelling Content 111

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. But even occasional hikers and those whose adventures are limited to chaperoning Girl Scout campouts find REI’s content inviting, approachable, educational, creative, and bold. In 2015, the REI Foundation made a $1.5

Content Marketing 111

Content Marketing Marketing Content Retail 111

CoSchedule

FEBRUARY 27, 2023

How to Emulate Microsoft Story Labs This blog excels at exceptional storytelling, which requires rolling up your sleeves, doing some research, and really getting to know your interview subjects. Excellent storytelling, and bold, no-nonsense blog posts. Show people creative ideas for using your products. Get creative.

Creativity 98

Creativity Blog Blogging Food 98

Neil Patel

OCTOBER 7, 2020

Provides A New Form of Storytelling. 3D photos offer new ways to connect with your customers by opening up a new channel of creative storytelling. If you’re offering an intangible service such as management consultancy, there may not be many creative use cases that work in your space.

Storytelling 125

Storytelling Advertising Concept Entertainment 125

Content Marketing Institute

JANUARY 1, 2019

The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. In looking toward 2018, Joe offered that the trends pointed upward, highlighting the growth in acquisitions, the increase in budgets, and even the idea of marketing as a profit center (which is the focus of our book Killing Marketing ).

Agency 105

Agency Electronics Content Storytelling 105

Content Marketing Institute

DECEMBER 25, 2017

We started the year interviewing virtual-reality expert Sarah Hill, CEO and chief storyteller for StoryUP, the article titled Immersive Content. Andy spoke poignantly about the deep challenges of being a full-time creative, and the lessons marketers may learn from his own journey. story ( Data-Driven Creative ). Click To Tweet.

Recruitment 108

Recruitment Manufacturing Social Media Advertising 108

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. Give reality a little creative license. For example, HubSpot’s Scott Brinker predicts chatbots and voice interfaces will experience explosive growth.

Brand 111

Brand Content Storytelling Editorial Team 111

Content Marketing Institute

JUNE 15, 2018

The never-ending love of personality quizzes , the usefulness of web apps and calculators , and the cool engagement with 3D videos are options for nearly any e-commerce brand with an appropriately creative marketing approach. Lifestyle storytelling. Getting involved in politics in 2018 is, shall we say, a bit risky?

Content Marketing 111

Content Marketing Retail Marketing Storytelling 111

Content Marketing Institute

MARCH 20, 2018

But while those tasks are certainly key parts of the creative equation, a lot more has to happen behind the scenes if those creative assets are to perform successfully as a marketing vehicle – i.e., get found by the right audiences, drive meaningful conversations with them, and compel them to take action. Fixing a broken content team.

Content Creation 111

Content Creation Content Content Creator Editorial 111

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers.

Content Marketing 84

Content Marketing Art Director Creative Director Marketing 84

Content Marketing Institute

OCTOBER 5, 2018

A post shared by Cre8ive (@cre8ivemarketing) on Jul 12, 2018 at 4:11am PDT. A post shared by Applebee’s Grill & Bar (@applebees) on Jul 9, 2018 at 3:29pm PDT. You start your conversation in a more creative way. It’s all about innovative storytelling. Get thinking about how you could use these.

Storytelling 111

Storytelling Engagement Brand Promotion 111

Content Marketing Institute

MARCH 30, 2018

Rohit’s done much of the work for you, offering up a “stealable idea” for each trend he shared in the 2018 edition of his best-selling book series Non-Obvious: How to Predict Trends and Win the Future. Grace Bonney (@designsponge) March 15, 2018. Non-Obvious trend: Back-storytelling. Non-Obvious trend: Brand stand.

Content 111

Content Social Media Content Marketing Content Creator 111

Content Marketing Institute

JULY 11, 2018

In fact, the retail landscape is so rich with opportunities that all you may need is the right content experience – and a bit of creative ingenuity. The #retail landscape is rich w/ content experiences with the right creative ingenuity, says @joderama. According to Deloitte’s 2018 Retail, Wholesale and Distribution Outlook , U.S.

Retail 107

Retail Content Education Content Marketing 107

Content Marketing Institute

OCTOBER 9, 2018

Use infographics for storytelling. Be creative. Facebook offers its guide on how to get creative with vertical video. A post shared by bacardiusa (@bacardiusa) on Aug 14, 2018 at 11:15am PDT. You want your audience to associate the valuable information with your brand or business. Invest in original content. Conclusion.

Audience 111

Audience Entertainment Concept Storytelling 111

Content Marketing Institute

NOVEMBER 22, 2018

It’s easy, especially if you are a creative, to get hung up in your process or to want everything to be perfect. When you’re working with a small budget and limited staff, you’ve got to get super creative to punch above your weight class. Go push the button, go make the thing, press record, publish the piece.”.

Content Marketing 108

Content Marketing Marketing Content Editorial Team 108

Content Marketing Institute

APRIL 6, 2018

Storytelling is often done in silos at the business unit or market level. PR-friendly stunts have long been award winners at creative and marketing shows such as Cannes Lions and Effies. HANDPICKED RELATED CONTENT: Is Your Marketing Ready for 2018? Portfolio thread. matzucker Click To Tweet . Brand acts.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

The Creative Penn

FEBRUARY 12, 2025

The conversation delves into the challenges and benefits of creating a new edition versus updating an existing one, the impact of technology, including AI, on the writing and publishing industry, and the importance of storytelling in nonfiction. So Joanna, the first How to Write nonfiction came out in 2018, I think, right?

Creativity 52

Creativity Storytelling Publisher Publishing 52

Content Marketing Institute

SEPTEMBER 25, 2018

Research presented at the 2018 International Conference on Information Management found images heavily liked on Facebook tended to display four qualities: brightness, clarity, liveliness, and ingenuity. They also should feature something playful and creative. Stock product images aren’t necessarily going to get the job done.

Social Media 111

Social Media Media Text Storytelling 111

Content Marketing Institute

MARCH 21, 2018

billion expected to be wagered in 2018. Be creative in what you want them to guess – make it interesting for them so they want to participate. Powerful storytelling shares these four elements: a human hero, a goal, resistance, and truth. HANDPICKED RELATED CONTENT: Go Behind the Scenes of Coca-Cola’s Storytelling.

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Content Marketing Institute

FEBRUARY 28, 2018

HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. If you can translate the Jordan lyrics into English, please share in a comment; I’d love to know what this creative crew is singing. Here, you see the barrel makers (coopers) in action, from bending the wood staves to toasting the barrels.

Content Marketing 111

Content Marketing IT Marketing Content 111

Neil Patel

APRIL 5, 2021

Without creative marketing campaigns, the food industry could be pretty dull. This food advertisement is funny, creative, quirky, and relatable. They also use a creative call-to-action at the bottom, urging viewers to find their nearest Five Guys shop. With over 660,000 restaurants operating in the U.S. Burger King.

Food 83

Food Advertising Ads Creativity 83

Moz

OCTOBER 23, 2018

However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013. Although they were the best format for generating links, popular publications aren’t using them as often as they used to, as evidenced in this research.

Brand Awareness 56

Brand Awareness Content Creator Agency Publisher 56

Neil Patel

JUNE 22, 2021

By trying new things and not being afraid to get creative with content, I’ve narrowed my list down to 30 content marketing tactics that’ll skyrocket your search traffic. Storytelling can also help bridge that gap. Dollar Shave Club creates weird, creative, and outright bizarre content. Build More Targeted Landing Pages.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Moz

MAY 19, 2019

This instantly-Tweetable snippet was referenced in Forbes in 2018 , mentioned by MediaPost in 2016 , and covered on Science Daily in 2013. This means that the “90 percent of all data…” statistic was true in 2013, 2016, and 2018, and it will continue to be true for the foreseeable future. From Seagate.

Content Marketing 58

Content Marketing Marketing Content Storytelling 58

The Write Life

OCTOBER 3, 2022

Besides, there are plenty of free writing contests that encourage and inspire boundless creativity with real cash prizes and career-advancing opportunities! One of the best-loved small presses in the creative writing world, Graywolf Press hosts a variety of contests for both established and up-and-coming writers. Deadline: Monthly.

Prose 96

Prose Writing Publisher Publishing 96

Content Hacker

DECEMBER 15, 2022

Back in 2018-ish, Joe told me that by 2020, all content writers would be replaced by robots. We have no idea where this is going to go, but it’s not the answer to all our content problems and it will not replace the greatest storytellers on the planet. Same creative. Personal stories attached to the creative.

Copywriter 104

Copywriter Copywriting Writing Copy 104

The Creative Penn

DECEMBER 19, 2022

Joanna: So you were last on the show in 2018. I was a creative writing major in college, and I went straight into a publishing job right out of college. Because I feel like choices are incredible for creatives these days, those who want to look at their choices. It's not terribly imaginative or creative, but it can work.

Publisher 98

Publisher Publishing Publishing Sales 98