Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Digital Marketing 111

Digital Marketing Content Marketing Marketing Content 111

Smart Blogger

FEBRUARY 16, 2023

As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. So too, must your digital marketing strategy.

Digital Marketing 118

Digital Marketing Marketing Retail Landing Page 118

Neil Patel

DECEMBER 18, 2018

From Facebook to Google, marketing is continually changing and getting harder. You can experiment, run tests, but digital marketing isn’t as easy as it used to be. This is why marketing has become so competitive. So instead of doing that, when you are remarketing users, send them to a page that has the opposite pitch.

Sales 111

Sales Landing Page Lead Generation Text 111

Buffer

NOVEMBER 8, 2023

Different content marketing analytics tools will have slightly different naming conventions for the important metrics that fall under this bucket. Click-through rates can take many different forms and directions, depending on where the customer is in your digital marketing funnel. It was (and is!) high-quality content, too.

Content Marketing 118

Content Marketing Marketing Social Media Search Engine Optimization 118

Buffer

NOVEMBER 8, 2023

Different content marketing analytics tools will have slightly different naming conventions for the important metrics that fall under this bucket. Click-through rates can take many different forms and directions, depending on where the customer is in your digital marketing funnel. It was (and is!) high-quality content, too.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Intergrowth

MARCH 5, 2023

Although some of them sound silly, they describe processes, metrics, and strategies that digital marketers use. New words are introduced, others fall out of fashion, and it’s our job as marketers to keep up with them. Want to learn more about digital marketing strategies? Email marketing takes many forms.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92