Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Click To Tweet. Be realistic.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

JANUARY 16, 2019

Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. Glenn LaFollette, who leads brand strategy and editorial at JLL, helps his team find the magic in commercial real estate services, telling moving, impactful stories through text and videos on JLL’s Ambitions website. His secret?

Content 107

Content Editorial Contractor Persuasion 107

Content Marketing Institute

APRIL 25, 2018

This next idea comes from Hailley Griffis at Buffer, which recently published The State of Remote Work in 2018. HANDPICKED RELATED CONTENT: 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Catch Michele’s session at Content Marketing World 2018. Publish your research on SlideShare. Click To Tweet.

Projects 111

Projects Landing Page Editorial Brand Awareness 111

The Hoth

MARCH 25, 2025

This began with the introduction of BERT in 2018 and continued with MUM in 2021. This is because theyre editorial backlinks that appear in trusted media outlets and news sites that have sky-high DR scores. However, the exact way in which Google measures topical authority is a mystery.

Collaboration 59

Collaboration Keywords SEO Editorial 59

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. A 2018 study by BuzzSumo and Mantis Research explores marketers’ favorite research types. It’s time to look around for new ideas. Research tech.

Content 110

Content Editorial Freelance Projects 110

Content Marketing Institute

JANUARY 3, 2018

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. Will 2018 be? Click To Tweet.

Management 101

Management Electronics Media Architecture 101

Content Marketing Institute

AUGUST 1, 2018

Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest. Your editorial should tell 1 story instead of many disconnected pieces, says @MicheleLinn. CoSchedule embraced this hypothesis vs. results idea in its State of Marketing Strategy in 2018.

Editorial 104

Editorial Content Editorial Team Projects 104

Content Marketing Institute

DECEMBER 28, 2018

In mid-2018, Robert traveled to South Korea to teach a content marketing master class. Change your perspective to inspire freshness in your editorial strategies, @Robert_Rose Click To Tweet. Click to enlarge. HANDPICKED RELATED CONTENT: You Must Win Every Moment of Trust to Win the Moment of Truth.

Content Marketing 110

Content Marketing Marketing Editorial Content 110

Publishing Trends

SEPTEMBER 20, 2023

She joined Hachette in 2018 after having been at Macmillan for more than 20 years. Shannon Welch returned to Harper One on September 7 as VP, editorial director, reporting to President and Publisher, Judith Curr. Anne Shone joins the Tundra Book Group as editorial director. Hilary Teeman has been promoted to editorial director.

Art Director 91

Art Director Editorial Agency Portfolio 91

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. The internally developed magazine is an editorial blend of content from internal communications, public relations, and service lines such as the Project and Development Services (PDS) team. That first printing generated 2,500 subscribers.

Content Marketing 86

Content Marketing Art Director Creative Director Marketing 86

Content Marketing Institute

NOVEMBER 9, 2017

It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). Editorial planning. First comes strategy, then comes editorial planning. First comes strategy, then comes editorial planning, says @michelelinn. Strategy development. How will you know if you are successful?

Content Marketing 109

Content Marketing Editorial Proofreader Content Creator 109

Content Marketing Institute

MARCH 1, 2018

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Be inspired and learn the inside story from successful marketing leaders from the main stage and dozens of breakout rooms at Content Marketing World 2018 this September in Cleveland, Ohio. Register today. .

Brand 111

Brand IT Editorial Team Social Media 111

Content Marketing Institute

JUNE 6, 2018

Between 2009 and 2018, they were actually able to increase their market share from 9% to 18%.”. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Again, is the investment worth it? “As Beyond speed (each second). No one post can provide all relevant tools in the space.

Landing Page 111

Landing Page Editorial Team Recruitment Editorial 111

Content Marketing Institute

NOVEMBER 14, 2018

For a closer look at SEO ranking tactics and factors, I recommend these resources: SEO Marketing Strategy: Tips for Success in 2018. Google’s 200 Ranking Factors: The Complete List (2018). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Searchmetrics Ranking Factors 101.

Pharmaceutical 99

Pharmaceutical SEO Editorial Team Editorial 99

Content Marketing Institute

DECEMBER 29, 2017

17 No-Cost Ways Writers Can Extend Reach of Their Editorial. In 2018, the CMI editorial team will be stealing Kira’s idea to find out more about a segment of our audience by conducting phone interviews to supplement our research and analytics data. Stolen from: Kira Mondrus, SecureWorks. Click To Tweet.

Content Marketing 111

Content Marketing Marketing Editorial Content 111

Neil Patel

JUNE 1, 2021

So this is like an editorial line for videos, with a good potential for going viral. YouTube published a video about 2018 that has accumulated millions of views. So far so good – but the video looks like advertising, not like a summary of 2018. Memory Videos. People like to remember things that happened at certain times.

Creativity 141

Creativity Storytelling Concept Audience 141

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Turn Your Strategy Into a Stellar Editorial Content Plan.

Editorial 111

Editorial Content Promotion Social Media 111

Content Marketing Institute

MARCH 20, 2018

Turn Your Strategy Into a Stellar Editorial Content Plan. According to CMI’s 2018 Benchmarks, Budgets, and Trends research , social media posts, blog posts, emails, e-books, and video continue to reign supreme when it comes to the content formats and types B2B and B2C marketers rely on the most. Content Marketing Strategy Essentials.

Content Creation 112

Content Creation Content Creator Content Editorial 112

Content Marketing Institute

APRIL 6, 2018

HANDPICKED RELATED CONTENT: Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. HANDPICKED RELATED CONTENT: Is Your Marketing Ready for 2018? Conclusion. It’s a digitally disrupted world with emerging channels and greater challenges. Your audience defines your brand as much as you do.

Content Marketing 112

Content Marketing Marketing Portfolio Content 112

Content Marketing Institute

APRIL 20, 2018

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. One of the most practical ways to learn about tools and techniques for repurposing content is to head to Cleveland this September for Content Marketing World 2018. No one post can provide all relevant tools in the space.

Editorial Team 111

Editorial Team Content Social Media Content Creator 111

Content Marketing Institute

JANUARY 2, 2018

Whether you want to address a micro or a macro issue of content marketing, make plans today to attend Content Marketing World 2018. Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorial team. Registration is open. Sign up today. .

Social Media 111

Social Media Management Media Editorial Team 111

Content Marketing Institute

DECEMBER 15, 2017

Whether you want to address a micro or a macro issue of content marketing, make plans today to attend Content Marketing World 2018. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Registration is open – sign up today. . No one post can provide all relevant tools in the space.

Recruitment 111

Recruitment Marketing Editorial Team Editorial 111

Content Marketing Institute

JULY 27, 2018

Editor’s note: Randi Bartelmie is a finalist for 2018 Content Marketer of the Year. 2018 Content Marketer of the Year finalist Randi Bartelmie, now Symantec Corp.’s Symantec creates editorial calendar on relevant topics people search for w/ help from #SEO team. Norton (@NortonOnline) February 22, 2018. Know your audience.

Audience 77

Audience IT Content Editorial 77

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Establishing a smooth workflow and sound editorial processes will make the process easier to navigate and can help your team stay on schedule – and on topic – even when glitches occur. jayacunzo Click To Tweet.

Brand 111

Brand Storytelling Creativity Content Marketing 111

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. We can’t hoard knowledge any longer.” Andy Crestodina, speaker, blogger, etc., Stay plugged in to audience needs.

Brand 111

Brand Content Editorial Team Editorial 111

Content Marketing Institute

JANUARY 28, 2019

As I noted in my last post , in 2018 my team – the consulting and education group – worked directly with more than 30 of the Fortune 500. Content Marketing World 2018 saw more than 3,700 marketers from more than 50 countries gather to talk about the strategic approach of content. Robert_Rose Click To Tweet.

Marketing 111

Marketing Government Content Content Creation 111

Content Marketing Institute

AUGUST 19, 2018

Your content map, which could feed into your editorial calendar , is a great way to align the product marketing, demand generation, and content marketing teams against a common goal and go-to-market strategy. From your content map, you can further put your audit into action with an editorial calendar. Register today for Sept.

Content 100

Content Editorial Long Form Content Content Marketing 100

Neil Patel

MAY 19, 2021

Create an editorial plan to go through older posts, remove outdated information, and update facts. Seventy percent of the featured snippets analyzed were from 2018, 2019, and 2020. Worried about dating your content because you’ll appear irrelevant in search results?

Keywords 139

Keywords SEO Digital Marketing Landing Page 139

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. Find out in the coming weeks as we profile the 2018 Content Marketer of the Year finalists. Want to make sure you’re one of the first to read about the 2018 Content Marketer of the Year finalists?

Content Marketing 111

Content Marketing Marketing Content Retail 111

Content Marketing Institute

JUNE 19, 2018

HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Ready to take your content marketing expertise to the next level? Boom – topic cluster.

SEO 111

SEO Editorial Team Editorial Search Engine Optimization 111

Content Marketing Institute

APRIL 27, 2018

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. What better place to build relationships with other content marketers than Content Marketing Word 2018. No one post can provide all relevant tools in the space. Register today and use code BLOG100 to save $100. .

Landing Page 112

Landing Page Editorial Team Social Media Editorial 112

Content Marketing Institute

DECEMBER 7, 2018

HANDPICKED RELATED CONTENT : 19 Favorite Tools for Content Promotion in 2018. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Set up a few cause-and-effect triggers so each time you publish a blog post it automatically gets promoted on your social media. Cost: Free.

Content Marketing 111

Content Marketing Proofreader Marketing Content 111

Content Marketing Institute

FEBRUARY 6, 2019

This is what you can create when people come together,” says Evan Parker, NASCAR vice president of content (and CMI 2018 Content Marketer of the Year finalist). “It Workflow/project management/editorial calendaring tools (55%). 55% of enterprise marketers may have been using #ABM at beginning of 2019. Content management systems (56%).

Content Marketing 111

Content Marketing Marketing Content Collaboration 111

Content Marketing Institute

NOVEMBER 22, 2018

With this vision of mentorship in mind, our editorial team asked a few influential experts in the Content Marketing World community to share the best piece of advice they received from someone whom they look up to in the industry or someone who has inspired their content marketing career. contentmarketing Click To Tweet.

Content Marketing 110

Content Marketing Marketing Content Editorial Team 110

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. 1,000: Lunch with all our editorial team members – internal subject-matter experts. The next step would be audio as a regular new format in our editorial calendar and optimization of our best performing content for voice search.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). You can catch CMI founder Joe Pulizzi at Content Marketing World 2018. This is my last article for a while, so I really wanted this one to make an impact and stay with you. Register today for the best savings!

Editorial Team 111

Editorial Team Insurance Communication Editorial 111

Content Marketing Institute

SEPTEMBER 19, 2018

HANDPICKED RELATED CONTENT: 19 Favorite Tools for Content Promotion in 2018. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. While if you want to promote content in a community forum like Reddit , consider Telegram if you’re operating in Russia and Ukraine.

Editorial Team 111

Editorial Team Content Freelance Contractor 111