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Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan

Content Marketing Institute

There are just as many of us whose job it is to fulfill the promise of those strategic ideals by implementing and executing on an editorial plan – i.e., the policy, process, team resource, and task-related decisions that will best position your content marketing program for long-term success. What’s in an editorial plan?

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5 Advanced Methods to Promote Your Content in 2018

Content Marketing Institute

19 Favorite Tools for Content Promotion in 2018. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The post 5 Advanced Methods to Promote Your Content in 2018 appeared first on Content Marketing Institute. Involve influencers in content promotion early.

Promotion 110
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19 Favorite Tools for Content Promotion in 2018

Content Marketing Institute

Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The post 19 Favorite Tools for Content Promotion in 2018 appeared first on Content Marketing Institute.

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Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Content Marketing Institute

Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging.

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6 Ways Manufacturing Marketers Can Improve Their Content Marketing [New Research]

Content Marketing Institute

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. HANDPICKED RELATED CONTENT: Editorial Calendar Tools & Templates. “If

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4 Paths to Better Content Management and Strategy [New Research]

Content Marketing Institute

Yet 72% of respondents to our 2018 Content Management & Strategy Survey say their organization is challenged with managing their content strategically. The surveyed marketers say their organization’s top strategic content management challenges in 2018 include: Enough staff skilled in content strategy (61%). Lack of budget (44%).

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Publishing Frequency: Why (and How) We’re Changing Things Up

Content Marketing Institute

Before I joined the CMI editorial team in September, the same was true for me. If you read A Content Marketing Love Letter , you know that CMI founder and PNR co-host Joe Pulizzi is setting off for some well-earned family time in early 2018 and “non-marketing writing projects (and other shenanigans)” thereafter. 11, PNR goes on hiatus.