Content Marketing Institute

MARCH 6, 2018

Editorial plans should incl guidelines & governance, processes & tools, team resources. Take a shortcut: If you’re strapped for time but still want to do planning right, why not grab some tricks, tips, and helpful templates from our 2018 Content Marketing Toolkit ? Governance lies at the heart of every editorial program.

Editorial 111

Editorial Government Content Collaboration 111

Content Marketing Institute

DECEMBER 7, 2018

In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. Set up a few cause-and-effect triggers so each time you publish a blog post it automatically gets promoted on your social media. HANDPICKED RELATED CONTENT : 19 Favorite Tools for Content Promotion in 2018.

Content Marketing 111

Content Marketing Proofreader Marketing Content 111

Content Marketing Institute

JANUARY 3, 2018

While you want to re-architect your media teams at a high level so they fit together, there’s a counterpoint. As Victor says, “If an editorial team is really good , don’t mess with them.”. If an editorial team is really good, don’t mess with them, says @wvictorgao. Will 2018 be? Click To Tweet.

Management 99

Management Electronics Media Architecture 99

Content Marketing Institute

NOVEMBER 22, 2018

With this vision of mentorship in mind, our editorial team asked a few influential experts in the Content Marketing World community to share the best piece of advice they received from someone whom they look up to in the industry or someone who has inspired their content marketing career. Publish the piece by @isocialfanz via @mdeziel.

Content Marketing 108

Content Marketing Marketing Content Editorial Team 108

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The robot even has its own Twitter handle.

Brand 111

Brand Content Storytelling Editorial Team 111

Content Marketing Institute

NOVEMBER 6, 2017

By contrast, publishing new data and research is a great way to build a robust link profile. Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. Publish a white paper.

SEO 111

SEO Social Media Content Landing Page 111

Content Marketing Institute

DECEMBER 29, 2017

In 2018, the CMI editorial team will be stealing Kira’s idea to find out more about a segment of our audience by conducting phone interviews to supplement our research and analytics data. Publish one #content type on one platform consistently over time before tackling more, says @joepulizzi. Click To Tweet.

Content Marketing 111

Content Marketing Marketing Editorial Content 111

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 103

Editorial Content Editorial Team Projects 103

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. ” In response, the Capital Ideas team published the answer in what became their top opt-in article. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. We can’t hoard knowledge any longer.” Andy Crestodina, speaker, blogger, etc.,

Brand 111

Brand Content Editorial Team Editorial 111

Content Marketing Institute

OCTOBER 8, 2018

Performing a video content gap analysis at an early stage will help you genuinely differentiate the videos you publish. What’s getting traction (look at engagement on videos published on Facebook, YouTube, and Twitter)? Do you want to publish videos that look similar or content that’s immediately distinguishable?

Marketing 111

Marketing Editorial Team Promotion Social Media 111

Content Marketing Institute

JUNE 19, 2018

HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Twitter, LinkedIn, forums, email, third-party publishing platforms, etc.). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Ready to take your content marketing expertise to the next level?

SEO 111

SEO Editorial Team Editorial Search Engine Optimization 111

Content Marketing Institute

APRIL 2, 2018

HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. HANDPICKED RELATED CONTENT: 5 SEO Strategies for Social Media You Need to Know Before You Hit Publish. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Let’s dive in. Keyword selection.

Content Marketing 112

Content Marketing Website SEO Healthcare 112

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. Jason Schemmel , social media manager, Harper Collins Christian Publishing . Promote successful team members into strategic roles & pay them well, says @KarlSakas #CMWorld Click To Tweet. What could you do with an additional $1,000?

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

OCTOBER 26, 2017

Once you publish an imperfect piece of content, you have an opportunity to make it better with the input of your audience. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Use your limitations to your advantage. Forget perfectionism, and aim for conversion.

Pharmaceutical 108

Pharmaceutical Landing Page Marketing Editorial Team 108

Content Marketing Institute

OCTOBER 29, 2018

Additionally, our timing of publishing a post noting Henry Ford’s assembly-line accomplishment comes at the most inopportune moment given the tragedy of the past few days. The latter resulted from an advanced publishing queue and unforeseen events colliding in a very unfortunate way.

Content Marketing 75

Content Marketing Marketing Content Editorial 75

Content Marketing Institute

JANUARY 26, 2018

In Content Marketing Institute articles, you probably see “content calendar” and “editorial calendar” used interchangeably. The term “editorial calendar” sometimes refers to a published list of issue themes and dates that sales teams use to book advertising into publications. Where it’s published. Publish date.

Editorial 111

Editorial Government Content Editorial Team 111

Content Marketing Institute

AUGUST 6, 2018

Editor’s note: You may have missed this article when CMI published it in 2016. I don’t expect every company to publish what they earn vs. what they pay people the way Buffer does, but it’s a warm-and-fuzzy approach to helping disconnected folks like moi see the humans behind a software company.”. Three reasons. (1) Click To Tweet.

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Social Media Media Marketing Storytelling 111