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Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan

Content Marketing Institute

There are just as many of us whose job it is to fulfill the promise of those strategic ideals by implementing and executing on an editorial plan – i.e., the policy, process, team resource, and task-related decisions that will best position your content marketing program for long-term success. What’s in an editorial plan?

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5 Advanced Methods to Promote Your Content in 2018

Content Marketing Institute

19 Favorite Tools for Content Promotion in 2018. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The post 5 Advanced Methods to Promote Your Content in 2018 appeared first on Content Marketing Institute. Involve influencers in content promotion early.

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19 Favorite Tools for Content Promotion in 2018

Content Marketing Institute

Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The post 19 Favorite Tools for Content Promotion in 2018 appeared first on Content Marketing Institute.

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Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Content Marketing Institute

Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. This year, B2B and B2C brands elevated their creativity to inspiring levels.

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Publishing Frequency: Why (and How) We’re Changing Things Up

Content Marketing Institute

Before I joined the CMI editorial team in September, the same was true for me. If you read A Content Marketing Love Letter , you know that CMI founder and PNR co-host Joe Pulizzi is setting off for some well-earned family time in early 2018 and “non-marketing writing projects (and other shenanigans)” thereafter.

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The New Marketing: How to Manage a Media Arm Within Your Company

Content Marketing Institute

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. Will 2018 be? Click To Tweet.

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What One Brand Did After It Created a Top 10 Blog

Content Marketing Institute

HANDPICKED RELATED CONTENT: Your Content Team Can Sprint With Agile Marketing. 7 Best Practices (and Tools) for Managing Your Remote Content Team. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.

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