Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Click To Tweet. Be realistic.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Publishing Trends

SEPTEMBER 20, 2023

She joined Hachette in 2018 after having been at Macmillan for more than 20 years. SVP and publisher of Avery and Tarcher Perigee , Megan Newman , has taken PRH ’s VSO package and will retire in December. Casey Hampton has joined Knopf Doubleday Publishing Group as senior designer. Samantha Marks joins as publishing associate.

Art Director 91

Art Director Editorial Agency Portfolio 91

Content Marketing Institute

APRIL 25, 2018

Putting in the time – and money – makes sense because research works , but you can do much more beyond publishing the initial findings. Research works & you can do much more beyond publishing the initial findings says @michelelinn. Publish your research on SlideShare. Click To Tweet. Click To Tweet. Include industry quotes.

Projects 111

Projects Landing Page Editorial Brand Awareness 111

Content Marketing Institute

JANUARY 16, 2019

So many good ideas get published on this blog in a year that it’s nearly impossible for one person to absorb them all. Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. HANDPICKED RELATED CONTENT: Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018. His secret?

Content 106

Content Editorial Contractor Persuasion 106

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. One successful but often overlooked approach is publishing original research. The concept of publishing research isn’t new.

Content 110

Content Editorial Freelance Projects 110

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 103

Editorial Content Editorial Team Projects 103

Content Marketing Institute

DECEMBER 28, 2018

The new tech solution would, he hoped, prevent the product team from publishing content before it was approved. But when Robert suggested the attendee simply ask the team to stop publishing unapproved content, the conference-goer admitted he hadn’t thought of that simple approach. Robert’s take? Click to enlarge.

Content Marketing 110

Content Marketing Marketing Editorial Storytelling 110

Neil Patel

JUNE 1, 2021

It works like this: Let’s imagine I’m publishing a video with the tag “50 facts about me” When YouTubers use this same tag, they must mention 50 facts about themselves. So this is like an editorial line for videos, with a good potential for going viral. Memory Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

Content Marketing Institute

JANUARY 3, 2018

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. Will 2018 be? Click To Tweet.

Management 100

Management Electronics Media Architecture 100

Content Marketing Institute

MARCH 1, 2018

We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. On one fateful week in August 2017, after months of sweating, we published our findings on three tests. Resolved to do better, in 2016 we began creating premium content monthly. Register today. .

Brand 111

Brand IT Editorial Team Social Media 111

Content Marketing Institute

NOVEMBER 9, 2017

While I shared a framework useful for restructuring your team and/or making hiring decisions (which will be published shortly on this blog), today we’re digging into the various skill areas your team needs to cover. It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). Click To Tweet.

Content Marketing 109

Content Marketing Editorial Proofreader Content Creator 109

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Turn Your Strategy Into a Stellar Editorial Content Plan.

Editorial 111

Editorial Content Promotion Social Media 111

Content Marketing Institute

APRIL 20, 2018

MeetEdgar publishes the scheduled posts in each category; when the content runs out, the tool starts reposting it automatically. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. You can check when a piece is scheduled to post by looking at the queue. tools Click To Tweet.

Editorial Team 111

Editorial Team Content Social Media Content Creator 111

Publishing Trends

DECEMBER 4, 2023

, Palazzo Editions , Ad Lib Publishers , Mardel Books , and Pimpernel Press. He previously was the CEO of The Quarto Group until 2018 and the co-founder of Welbeck Publishing Group until late 2022 where it was then sold to Hachette UK. The position was previously held by Amy Einhorn who is now SVP and publisher of Crown.

Art Director 83

Art Director Agency Publisher Publishing 83

Content Marketing Institute

DECEMBER 29, 2017

17 No-Cost Ways Writers Can Extend Reach of Their Editorial. In 2018, the CMI editorial team will be stealing Kira’s idea to find out more about a segment of our audience by conducting phone interviews to supplement our research and analytics data. Stolen from: Kira Mondrus, SecureWorks. Click To Tweet. Sound familiar?

Content Marketing 111

Content Marketing Marketing Editorial Content 111

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Publish consistently: As with all content formats, it can take some time for your business to develop a strong, loyal podcast audience. What podcast will be the best in 2018? Click To Tweet.

Brand 111

Brand Storytelling Creativity Content Marketing 111

Content Marketing Institute

NOVEMBER 6, 2017

By contrast, publishing new data and research is a great way to build a robust link profile. Offer to let them post your infographic and write a short accompanying guest post for them to publish. Use supporting #content when publishing infographics to earn high-quality backlinks, says @ab80. Publish a white paper.

SEO 111

SEO Social Media Content Landing Page 111

Content Marketing Institute

DECEMBER 7, 2018

In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. Set up a few cause-and-effect triggers so each time you publish a blog post it automatically gets promoted on your social media. HANDPICKED RELATED CONTENT : 19 Favorite Tools for Content Promotion in 2018.

Content Marketing 111

Content Marketing Proofreader Marketing Content 111

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. We look for people who have the skills and mindset of journalists because we have to deliver content at a standard set by publishers and in service of our members,” he says. Sometimes we’re part of the story itself.

Content Marketing 111

Content Marketing Marketing Content Retail 111

Content Marketing Institute

MARCH 20, 2018

From an outsider’s view, it can be easy to assume content creators simply generate imaginative ideas, write (or record) them, and then publish them as a blog post, email message, or other content piece. Turn Your Strategy Into a Stellar Editorial Content Plan. Content Marketing Strategy Essentials. A practical view of content creation.

Content Creation 112

Content Creation Content Creator Content Editorial 112

Content Marketing Institute

NOVEMBER 22, 2018

With this vision of mentorship in mind, our editorial team asked a few influential experts in the Content Marketing World community to share the best piece of advice they received from someone whom they look up to in the industry or someone who has inspired their content marketing career. Publish the piece by @isocialfanz via @mdeziel.

Content Marketing 110

Content Marketing Marketing Content Editorial Team 110

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. ” In response, the Capital Ideas team published the answer in what became their top opt-in article. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Brand 111

Brand Content Editorial Team Editorial 111

Content Marketing Institute

AUGUST 19, 2018

Many marketers have good standard operating procedures to include appropriate cross-site links for newly published content, but don’t have a process to reevaluate older content that still performs well and can help drive performance of more recent content. #SEO Click To Tweet. It’s also a good time to crosscheck your internal links.

Content 100

Content Editorial Long Form Content Content Marketing 100

Content Marketing Institute

DECEMBER 25, 2018

To avoid providing too much (or too little) detail in your statement, follow these tips: Be succinct but don’t oversimplify: Describe your editorial mission clearly to prevent your content team and your readers from making assumptions about the purpose of your brand’s content. Describe your ideal brand voice in three words.

Content Marketing 112

Content Marketing Marketing Content Editorial 112

Content Marketing Institute

MAY 9, 2018

And yet here we are, well into 2018, still waiting for it to fully materialize. Some of the fashion magazines are offering opportunities for advertisers to align products with editorial in the same issue. Nike shot out of the gate early; three years ago, it was publishing 360 videos – long before most of us knew what they were.

Brand 111

Brand Storytelling Food Manufacturing 111

Content Marketing Institute

JUNE 19, 2018

HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Twitter, LinkedIn, forums, email, third-party publishing platforms, etc.). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

SEO 111

SEO Editorial Team Editorial Search Engine Optimization 111

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The robot even has its own Twitter handle.

Brand 111

Brand Content Storytelling Editorial Team 111

Neil Patel

JUNE 22, 2021

Native advertising is a form of online marketing in which the “ad” content matches the platform where it’s published. According to eMarketer , native ad spend more than doubled between 2018 and 2020 and is expected to increase by 21 percent in the next year. Create an Editorial Calendar. Do I need an editorial calendar?

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. Jason Schemmel , social media manager, Harper Collins Christian Publishing . 1,000: Lunch with all our editorial team members – internal subject-matter experts. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

NOVEMBER 6, 2018

Does it fit in with our editorial mission ? Should we publish once a week? Social media was a hot topic at Content Marketing World 2018. Will it help us meet our objectives? . Why does it make sense for our business to use this channel? What goals will we pursue through our actions here? Multiple times a day? Subscribe today.

Social Media 111

Social Media Media Marketing Long Form Content 111

Content Marketing Institute

OCTOBER 8, 2018

Performing a video content gap analysis at an early stage will help you genuinely differentiate the videos you publish. What’s getting traction (look at engagement on videos published on Facebook, YouTube, and Twitter)? Do you want to publish videos that look similar or content that’s immediately distinguishable?

Marketing 112

Marketing Editorial Team Promotion Social Media 112

Content Marketing Institute

NOVEMBER 22, 2017

It offers a practical alternative to the typical 52-week marketing plans and yearly editorial calendars. This book will make a profound difference in your personal as well as your content marketing team’s 2018 productivity. My favorite Amy-ism: “You’re not finished until you press publish!” by Erik Wahl. video Click To Tweet.

Creativity 111

Creativity Content Marketing Marketing Content 111

Content Marketing Institute

APRIL 2, 2018

HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. HANDPICKED RELATED CONTENT: 5 SEO Strategies for Social Media You Need to Know Before You Hit Publish. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Let’s dive in. Keyword selection.

Content Marketing 112

Content Marketing Website SEO Healthcare 112

Content Marketing Institute

MARCH 21, 2018

billion expected to be wagered in 2018. Here’s how it could work: Pick 16 articles published in four of your primary categories. Set up your editorial calendar at a pace that works for both your content team and your audience. Though my bracket may have busted (thanks UMBC, No. 16 seed, for making NCAA history by beating No.

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Moz

JANUARY 20, 2020

Posted by JotFormmarketing In the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality written content in a single month. Our old editorial calendar was a Google sheet. But just publishing your content is never enough. It’s too complicated.

Content Marketing 67

Content Marketing Editorial Marketing Content 67

ProBlogger

JANUARY 29, 2018

The Tools We ’ re Using in 2018 to Get More Subscribers and Customers. Links and Resources on Tools We’re Using to Get More Subscribers and Customers in 2018. This is what a lot of top-end publishers are doing on their sites at the moment. Today’s show is brought to you by two brand new courses from ProBlogger. Facebook Group.

Landing Page 46

Landing Page Sales Blogger Blog 46

Content Marketing Institute

OCTOBER 26, 2017

Once you publish an imperfect piece of content, you have an opportunity to make it better with the input of your audience. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Use your limitations to your advantage. Forget perfectionism, and aim for conversion.

Pharmaceutical 108

Pharmaceutical Landing Page Marketing Editorial Team 108