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Is Your Marketing Ready for 2018?

Content Marketing Institute

After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? What’s new for 2018 is that you need to make smarter use of images and video. COPE stands for “create once, publish everywhere.”). What has 2017 taught you?

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4 Secrets of Great Storytellers

Content Marketing Institute

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention.

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Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

Yet some brands are working with top comics creators and publishers such as Marvel Comics. DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”.

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Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Content Marketing Institute

Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). The post Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018 appeared first on Content Marketing Institute.

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Changes In Publishing With Jane Friedman

The Creative Penn

What has changed in the publishing industry over the last few years? This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. She's also an award-winning publishing commentator, writer, editor, professional speaker and teacher.

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5 Things Highly Committed Content Marketers Do Better [New UK Research]

Content Marketing Institute

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Click To Tweet. Be realistic.