Neil Patel

JANUARY 15, 2019

Digital marketing is going to change drastically in 2019. Are your brand queries increasing over time? Or do people not see you as a brand? From content marketing and paid ads to social media marketing and SEO to email marketing… you have to leverage all channels out there. Same with Facebook Ads. SEO, right?

Digital Marketing 112

Digital Marketing Marketing SEO Engineering 112

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Brand Awareness 145

Brand Awareness Brand Social Media Persuasion 145

Content Marketing Institute

DECEMBER 31, 2018

Now I want you to fast forward exactly one year to this time in 2019. That means if we don’t change what we are doing, right now, the things you want to accomplish in 2019 or 2023 and beyond, both marketing and personal goals, will never happen. There was nothing about adding value to others. So, in 2019 …. Are you rich?

Marketing 111

Marketing Agency Content Marketing Education 111

Content Marketing Institute

JANUARY 1, 2019

What does this mean for 2019? Well, to put it into a weather forecast metaphor, we think 2019 should bring more of the same: mostly sunny skies with some sharp, cool headwinds. Contentmarketing in 2019 should bring mostly sunny skies with sharp, cool headwinds, says @Robert_Rose Click To Tweet. It’s perfectly OK to be confused.

Agency 106

Agency Electronics Content Storytelling 106

Content Marketing Institute

DECEMBER 25, 2018

Some of the most common goals marketers pursue through their content programs include: Brand awareness. Don’t be generic: Distinguish your brand in the statement, whether it’s by geography, industry, niche, etc. Distinguish your brand content. Describe your ideal brand voice in three words. Create a brand voice chart.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Moz

DECEMBER 11, 2018

As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service Ads, zero-click SERPs, and related structures, it’s no surprise to see forum members asking, “Do I even need a website anymore?” When Dr. Peter J.

Website 91

Website Medical Keywords Agency 91

Content Marketing Institute

FEBRUARY 1, 2019

? If your company wants to be seen as a media outlet, your brand journalism can’t be light on ethics, riddled with errors, and sopping with self-interest that suffocates readers. Brands that aren’t entirely honest or self-aware have a much harder time building audiences.”. Sources say a lot about your brand. Click To Tweet.

Brand 111

Brand Portfolio Social Media Consulting 111

Content Marketing Institute

OCTOBER 3, 2018

If your brand doesn’t rely solely on commissioned or in-house content, you could have potential legal exposure from the images you use on social media. In other words, you might not only illegally post an image, you might credit the wrong person or brand. Brands reuse of images is unlikely to pass the “fair use” test, says @allen3m. ?

Social Media 111

Social Media Brand Media Content Creator 111

Content Marketing Institute

NOVEMBER 15, 2018

That’s the first item John Hall cites in his Forbes article about 2019 content marketing trends to watch. Content is one of the best tools you have for earning trust, building your brand, generating site traffic and qualified leads, and everything in between,” writes John, co-founder and president of Calendar. johnhall Click To Tweet.

Brand 111

Brand Concept Retail Content Marketing 111

ContentWriters

OCTOBER 14, 2022

Even if you’re not familiar with this particular tune, it’s safe to assume you’re well aware of the way these two iconic brands fight tooth and nail to dominate the beverage market. Coke vs. Pepsi ads, such as blind taste tests , have become classic ads that have spawned similar campaigns for other brands.

Ads 98

Ads Food Marketing Advertising 98

Content Marketing Institute

MAY 9, 2018

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. Augmented reality combines digital elements and the real world, adding an augmented layer to what you can see. Are we kind of, nearly, almost there?

Brand 111

Brand Storytelling Food Manufacturing 111

ContentWriters

NOVEMBER 27, 2024

Choose Your Topic Write about something relevant to your brand and display your brand’s personality and expertise. Adding substance will take your listicle out of the realm of clickbait. An earlier version of this post was published in June, 2019 by Deborah K.

Writing 59

Writing Recruitment Healthcare Persuasion 59

Neil Patel

JANUARY 6, 2021

This allows the store, and other brands, to advertise to customers on sites like CVS or Walgreens. Notice the “sponsored” tag in the bottom right corner — this isn’t just a product listing; it’s an ad from a face mask company right on CVS’s website. Sure, ads can be annoying. For Brands.

Retail 144

Retail Media Advertising Banking 144

Verblio

OCTOBER 21, 2022

However, while some may think it’s a simple task, the truth is that it takes time and research to build your brand. You may not have the budget for a large advertising campaign, and even if you do, you may not be sure how to target your ads so that they reach the right people. Content Marketing Increases Brand Awareness.

Content Marketing 98

Content Marketing Brand Marketing Content 98

Contently

SEPTEMBER 5, 2024

While a fintech case study isn’t as straightforward to create as other types of content , these powerhouse stories offer unparalleled value for brands. Plus, implementing a strategic approach to workflow and compliance can turn these daunting tasks into your brand’s secret sauce. Why bother with all the hassle? Pad your deadlines.

Storytelling 52

Storytelling Search Engine Optimization Finance Content Creation 52

Neil Patel

MARCH 25, 2021

It’s ideal for brands targeting a younger audience, as the majority of TikTok users are between the ages of 10 and 29. Tapping into this diverse market offers a lucrative opportunity for brands. Bringing your brand to TikTok gives you visibility with millions of new users worldwide. Describe Your Brand in Your Bio.

Landing Page 141

Landing Page Social Media Advertising Sales 141

Moz

FEBRUARY 26, 2019

Posted by TheMozTeam With the new year in full swing and an already busy first quarter, our 2019 predictions for SEO in the new year are hopping onto the scene a little late — but fashionably so, we hope. Focus on answers that naturally leave visitors wanting more and establish your brand and credibility. [ Dr. Peter J. Miriam Ellis ].

SEO 61

SEO Keywords Consulting Website 61

Neil Patel

OCTOBER 16, 2020

In fact, QR usage grew 28% from 2018 to 2019. However, several businesses have found innovative and unique ways to not only get you to scan their code but boost their brand awareness in the process. Here are a few of the most memorable ones – and a few tips for putting this strategy to work for your brand. Creative Ads for Apps.

Marketing 145

Marketing Brand Awareness Food Creativity 145

Moz

AUGUST 12, 2020

Watch the MozCon 2019 videos for free in our SEO Learning Center! Now that our MozCon Virtual videos are out in the world, we've released all the content from MozCon 2019 for free in our SEO Learning Center. Web Search 2019: The Essential Data Marketers Need. What about when citations were added, and later indexed?

Digital Marketing 70

Digital Marketing SEO Keywords Agency 70

Neil Patel

APRIL 22, 2021

A study found programmatic ad spend will top $59.45 billion in 2019. By 2021, $81 billion of digital display ad spend will be conducted programmatically. Previously, buying ads was a long and arduous process. How to Get Your Ads Shown to High-Converting Users With These Attributes. What does it even mean?

Advertising 117

Advertising Ads Agency Brand Awareness 117

Grammarly

FEBRUARY 24, 2023

You might already have the experience they’re looking for in project management, editorial judgment, or budget management. Give specific examples of essential skills, systems, or software you learned at your previous jobs, wherever possible.

Recruitment 111

Recruitment Editorial Collaboration Keywords 111

Neil Patel

DECEMBER 8, 2020

Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. By 2019, Watch had 270 million monthly users, and by 2020, that number had shot up to over 1.25 and added a ton of features for brands and marketers. billion, according to Facebook.

Script 129

Script Ads Engagement Content Creator 129

Neil Patel

MARCH 31, 2021

Those are some pretty compelling statistics that should make you think twice about adding out-of-home advertising to your campaign’s strategy playbook. Out-of-home advertising comes in way ahead of search ads or sponsored posts. Take this opportunity to use contrasting colors to make your ad as visible even from far away.

Advertising 121

Advertising Social Media Construction Brand Awareness 121

Backlinko

JANUARY 8, 2024

Let’s dive into all the latest podcast stats: Podcast Growth and Trends The number of global podcast listeners has grown significantly since 2019. Comprehensive podcast listening figures are unavailable before 2019. ** 2024: estimated figures Year Number of Listeners Increase on Previous Year 2019 274.8 million * 2020 333.2

Entertainment 122

Entertainment Advertising Utilities Ads 122

Moz

MARCH 27, 2019

Posted by cheryldraper We’ve got three months and some change before MozCon 2019 splashes onto the scene (can you believe it?!) Welcome to MozCon 2019 + the State of the Industry. A perennial favorite on the MozCon stage, we’re excited to share more details about Wil’s 2019 talk as soon as we can! The Speakers. Ruth Burr Reedy.

Agency 49

Agency Keywords SEO Brand 49

Neil Patel

MAY 14, 2019

They look at factors like page speed, brand queries, and hundreds of other factors that it may have not been placing much emphasis on in the past. But over the years, they have continually made small layout tweaks which have added up to big changes. You can’t blame them for making changes that increase their ad revenues.

SEO 112

SEO Concept Engineering Ads 112

Jane Friedman

JANUARY 4, 2023

I had three books in my catalogue and dabbled in Amazon Ads. In 2019, I made $412 publishing three more books. Almost all of that $7,500 in revenue went to Facebook and Amazon Ads. In fact, I spent $2,000 out of pocket just testing ads to get things working for my series. I was ecstatic. But something darker happened.

Marketing 145

Marketing Ads Audience Publishing 145

Moz

MAY 6, 2019

Did the page offer a relevant next step to continue learning and engaging with your brand? In 2019, that’s what search engines like Google care about — solving for their searcher’s intent. A working title, like “top social media channels for live video in 2019” is now long-tail and specific. I always save the best for last.

Engineering 71

Engineering Content Keywords Education 71

Neil Patel

FEBRUARY 23, 2021

With 249 million daily active users , you can get your brand in front of a large audience. There are three types of Snapchat ads: Snap Ads, Filters, and Lenses. I’ve written before about the value each Snapchat ad can bring to your business. They are a great way to differentiate your brand from competitors.

Advertising 124

Advertising Social Media Brand Awareness Promotion 124

Neil Patel

MARCH 17, 2021

Product purchases and all resulting costs (as listed above) are added to the opening inventory. Here’s an example: Let’s say we want to calculate an e-commerce brand’s COGS during the 2019 financial year. The closing inventory would be the inventory recorded on the company’s balance sheet at the end of the 2019 fiscal year.

Manufacturing 123

Manufacturing Transportation Utilities Sales 123

Contently

DECEMBER 2, 2022

Only 70% of Fortune 500 companies had CMOs in 2019, down from 4% in 2009, and their tenure is the shortest of the C-suite at 3.5 Traditionally, a CMO’s core responsibilities include market research, vetting new products, advertising, and managing the brand, all of which happen before a customer makes a purchase.

Marketing 126

Marketing Management Digital Marketing Advertising 126

Neil Patel

NOVEMBER 26, 2019

If you want to buy a brand new iPhone, expect to drop $699 for the lowest model. Because that means they are collecting more data and that allows them to generate the most amount of money from advertising because all of these devices drive people to their search engine that is filled with ads. They are expensive.

Manufacturing 145

Manufacturing Concept Engineering Insurance 145

Content Marketing Institute

SEPTEMBER 14, 2018

HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands. An 8-Step Process to Use Influencers to Elevate Your Brand. Branded keyword search volume lift. Ad recall lift rate. Value your influencer content higher than ads (because your buyers do). Direct web traffic.

Marketing 111

Marketing Construction Retail Sales 111

Neil Patel

MARCH 3, 2021

It’s highly effective: Livestream shopping generated $60 billion in global sales in 2019. In the United States, livestream shopping is currently used mostly by small, direct-to-consumer brands, including a handful of celebrities like Catherine Zeta-Jones. So do a lot of other brands. Like the sound of livestream shopping?

Retail 135

Retail Promotion Social Media Landing Page 135

Neil Patel

SEPTEMBER 24, 2020

Research shows Google Ads produces 3.5 It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. They’re one of New York’s fastest-growing digital ad agencies. They manage more than 100 million in ad spend for their clients.

Agency 97

Agency Advertising Transportation Landing Page 97

Neil Patel

MARCH 22, 2021

He founded the app back in 2019 under the name “David’s Disposables” but later rebranded it to the catchier “Dispo.”. How Can Brands and Marketers Use Dispo? Dispo’s great for brands and marketers who want to build an authentic brand presence across social media. What Is the Dispo App? It’s purely photography-based.

Social Media 131

Social Media Collaboration Advertising Media 131