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2019 SEO Keywords and Google: What’s in Your Poker Hand?

Content Marketing Institute

2019 will be a rough ride for keyword rankings and SEO professionals will feel the squeeze each time Google downplays traditional search engine results. With each of your “keyword” hands, Google snickers at what you’re holding or rewards you with the top positions among the search engine results pages (SERPs).

Keywords 111
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How to Dominate Google in 2019

Neil Patel

So, instead of teaching you how to rank for competitive head terms, which is going to be even more difficult in 2019, I’m going to break down a formula that will give you much faster results and sales in this ultra-competitive environment. The most expensive keywords to go after are buyer intent keywords. Of course not.

Keywords 112
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How Digital Marketing Will Change in 2019

Neil Patel

Digital marketing is going to change drastically in 2019. The first step in doing this is to realize that when someone performs a search for any keyword, they aren’t just “performing a search,” they are looking for a solution to their problem. Same with Facebook Ads. And sadly, you aren’t going to like a lot of the changes.

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How to Use Lucrative Keywords in Question Form to Answer Users’ Queries

Neil Patel

Twenty-nine percent of keywords featuring a question word like “why” or “can” triggers the featured snippet. Combine it with lucrative keywords, and it can be a winning recipe to grow site traffic and drive conversions. Why Is Answering Users’ Queries With High Potential Keywords an Effective Strategy?

Keywords 139
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Why Local Businesses Will Need Websites More than Ever in 2019

Moz

As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service Ads, zero-click SERPs, and related structures, it’s no surprise to see forum members asking, “Do I even need a website anymore?” When Dr. Peter J.

Website 91
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How to Identify and Tackle Keyword Cannibalisation in 2019

Moz

This term simply identifies the issue of having multiple pages competing for the same (or very similar) keywords/keyword clusters, hence the cannibalisation. Drum roll, please.and the answer is — It depends on the situation, the exact keywords, and the intent of the user when searching for a particular term. Ankle Boots.

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SEO is Turning into a Questions and Answers Game

Neil Patel

Because we have over a billion keywords globally in Ubersuggest and we already have a questions section, I thought it would be fun to see what it would look like worldwide. The big change though was “how” related keywords went up consistently each year. Where – 88% Why – 82% Who – 6% Which – 33%.

SEO 145