Content Marketing Institute

DECEMBER 25, 2018

Some of the most common goals marketers pursue through their content programs include: Brand awareness. Don’t be generic: Distinguish your brand in the statement, whether it’s by geography, industry, niche, etc. Distinguish your brand content. Describe your ideal brand voice in three words. Create a brand voice chart.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Moz

DECEMBER 11, 2018

As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service Ads, zero-click SERPs, and related structures, it’s no surprise to see forum members asking, “Do I even need a website anymore?” Posted by MiriamEllis.

Website 91

Website Medical Keywords Agency 91

ContentWriters

FEBRUARY 21, 2025

Establishes Your Brand as an Authority Pillar content boosts SEO and establishes your brand’s authority by building trust and showcasing expertise. Use a content style guide to keep your team and freelancers on the same page with your brand voice, mission, and messaging. appeared first on ContentWriters Blog.

IT 66

IT Content Architecture Content Creation 66

ContentWriters

DECEMBER 6, 2024

According to the Content Marketing Institute’s Outlook for 2025 report , 87% of B2B marketers say content marketing helped build brand awareness in the last 12 months. Copywriters tend to develop a brand’s voice or focus on creating persuasive content that drives immediate action (like purchasing).

Content Writer 49

Content Writer Writer Portfolio Content 49

Neil Patel

NOVEMBER 4, 2020

Neil Patel Digital – Best for Store & Product Content Marketing Thrive Agency – Best for Amazon PPC Vertical Rail – Best for Amazon Account Management Voice SEO – Best for Amazon Echo and Voice Search Optimization Voy Media – Best for Amazon Social Media Marketing. The only problem?

Marketing 139

Marketing Portfolio Agency Social Media 139

Moz

AUGUST 12, 2020

Watch the MozCon 2019 videos for free in our SEO Learning Center! Now that our MozCon Virtual videos are out in the world, we've released all the content from MozCon 2019 for free in our SEO Learning Center. Web Search 2019: The Essential Data Marketers Need. Brand Is King: How to Rule in the New Era of Local Search.

Digital Marketing 70

Digital Marketing SEO Keywords Agency 70

Moz

MARCH 27, 2019

Posted by cheryldraper We’ve got three months and some change before MozCon 2019 splashes onto the scene (can you believe it?!) Welcome to MozCon 2019 + the State of the Industry. A perennial favorite on the MozCon stage, we’re excited to share more details about Wil’s 2019 talk as soon as we can! The Speakers. Ruth Burr Reedy.

Agency 49

Agency Keywords SEO Brand 49

Neil Patel

SEPTEMBER 20, 2020

That’s why NP Digital, my agency, is focused on conversions and revenue. We work with small, local mom and pops businesses all the way up to large, multinational brands with locations all over the world. BrightLocal makes all-in-one local marketing software for agencies and local businesses.

SEO 130

SEO Agency Search Engine Optimization Keywords 130

Neil Patel

SEPTEMBER 24, 2020

Here’s a list of the top AdWords companies and information you can use to find, vet, and hire the right agency. Lots of agencies spend their time focusing on impressions, clicks, and visits. At my agency, NP Digital, we focus our attention on driving top-line growth and increasing revenue immediately for our clients.

Agency 97

Agency Advertising Transportation Landing Page 97

Neil Patel

APRIL 22, 2021

billion in 2019. Fifty-four percent of agencies purchased more than 41 percent of their video inventory through programmatic advertising, compared to only 50 percent in 2019. AI pulls audience data so advertisers can launch a paid media strategy that fosters brand awareness. What does it even mean? Rubicon Project.

Advertising 117

Advertising Ads Agency Brand Awareness 117

Neil Patel

MARCH 25, 2021

It’s ideal for brands targeting a younger audience, as the majority of TikTok users are between the ages of 10 and 29. Tapping into this diverse market offers a lucrative opportunity for brands. Bringing your brand to TikTok gives you visibility with millions of new users worldwide. Describe Your Brand in Your Bio.

Landing Page 141

Landing Page Social Media Advertising Sales 141

Backlinko

JANUARY 8, 2024

Let’s dive into all the latest podcast stats: Podcast Growth and Trends The number of global podcast listeners has grown significantly since 2019. Comprehensive podcast listening figures are unavailable before 2019. ** 2024: estimated figures Year Number of Listeners Increase on Previous Year 2019 274.8 million * 2020 333.2

Entertainment 121

Entertainment Advertising Utilities Ads 121

Fat Joe

AUGUST 4, 2023

If you work in digital marketing, you’ve likely thought about launching your own agency. The problem that many would-be agency owners face is knowing how to take the first steps. But how do you start a digital marketing agency? You’ll learn everything you need to know to start a marketing agency. It’s a logical next step.

Agency 52

Agency Digital Marketing Marketing Contractor 52

Grammarly

MAY 24, 2023

This isn’t true only when you’re searching for a brand-new job—a polished résumé is also an asset when you’re seeking a promotion. Wolfson and Girard, LLP, Hackensack, NJ — Receptionist March 2017 – May 2019 Monitored phone lines and email inboxes. It shows that you’re serious about your job search. Oversee client app development.

Recruitment 105

Recruitment Proofreader Education Social Media 105

Neil Patel

MARCH 17, 2021

Generation Z isn’t the best target audience for every brand. While they might not be a fantastic audience for brands in the alcohol or broadcast TV spaces, there are definitely some things Generation Zers do enjoy. At this point, I’m going to assume your brand is relevant to Gen Z, and you’re eager to reach them.

Ads 145

Ads Advertising Social Media Recruitment 145

Content Marketing Institute

SEPTEMBER 6, 2018

Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. Agency of the Year (fewer than 100 employees). Agency of the Year (more than 100 employees). Content Marketer of the Year.

Content Marketing 102

Content Marketing Editorial Healthcare Entertainment 102

Moz

MAY 8, 2019

With the promise that MozCon 2019 will be more tactical and strategic than ever before, I am earnestly giddy (feel free to picture that emotion however the mood takes you) to hear about what I can do to take a step back from the data, and instead put it on the line for something my audience will never forget. What’s the phrase? “If

Education 50

Education Digital Marketing Keywords Food 50

BKA Content

NOVEMBER 1, 2023

That is where content creation comes in, offering businesses a way to increase quality traffic, achieve a stronger ROI, and nurture client relationships, all while cultivating brand exposure and trust. Nurture Consumer Relationships While Cultivating Brand Exposure and Trust Technology usage is up in the U.S. In 2019, nearly 1.92

Content Marketing 98

Content Marketing IT Marketing Content Creation 98

Neil Patel

FEBRUARY 11, 2021

Pop-up shops are a fantastic opportunity for brands, both big and small, to connect with customers and drive sales. Not only do pop-up shops offer a novel experience, but they also create excitement about your brand that lasts well after your pop-up is gone. billion brand. What Are Pop-Up Shops? Physical Pop-Up Shops.

Retail 128

Retail Social Media Brand Sales 128

Neil Patel

MARCH 26, 2021

Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). Having Good Presentation Skills Drive Trust in Your Brand. What makes people trust brands? Presentation Skills Help Create Brand Awareness.

Marketing 131

Marketing Storytelling Brand Awareness Persuasion 131

Neil Patel

MAY 19, 2021

Here’s how to shift your keyword strategy to answer users’ queries, position your brand as the go-to expert, and find phrases with high purchase intent. Users trust in your brand, and are more likely to convert. The secret sauce to my digital marketing agency’s success?

Keywords 139

Keywords SEO Digital Marketing Landing Page 139

Content Marketing Institute

JANUARY 9, 2019

Time-series forecasting: Analyze competitors’ brand searches. He looked at more than 12 months of branded searches — where searchers named specific hotels (e.g., Any brand could benefit from predictive time-series forecasting – analyzing brand searches for your company vs. your competitors. What about you?

Content Marketing 108

Content Marketing Marketing Content Text 108

Neil Patel

OCTOBER 26, 2020

In 2019, ecommerce sales were $3.53 These are brands you’d probably recognize. They should also have experience across a broad range of marketing disciplines and channels, including: Analytics Email marketing CRM Content Branding Direct Response Email Marketing automation Market research Mobile Sales SEO PPC Website.

Consulting 133

Consulting Retail Persuasion Sales 133

Neil Patel

APRIL 21, 2021

If you’re like most consumers, there’s a good chance you interacted with the brand multiple times on different channels using different devices before you paid. It’s a meandering path where customers visit brands on different platforms before converting. This is when brands only sell through one channel. Why does that matter?

Marketing 110

Marketing Retail Social Media Sales 110

Content Marketing Institute

JANUARY 22, 2019

An update to one of our most popular e-books, this year’s edition features novel creative formats and platforms, shares insights on the latest technology-driven approaches, and illustrates new ways brands are igniting the flames of long-lasting consumer passion with a spark of ingenuity. Click To Tweet.

Content Marketing 111

Content Marketing Marketing Medical Content 111

Content Marketing Institute

SEPTEMBER 26, 2018

Content should address the motivations and needs of the customer at various points of their process , so that it strengthens their positive feelings about the brand, heightens their likelihood to convert, and increases their customer lifetime value. How can I use content marketing to increase brand presence in the most efficient way?

Content Marketing 110

Content Marketing Marketing Content Content Creator 110

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. And, luckily, his writing partner Tom is head of one of the most respected and successful content agencies in the world, Skyword. Its provenance is impeccable. Tanya Hall.

Content Marketing 107

Content Marketing Storytelling Marketing Content 107

Content Marketing Institute

JANUARY 28, 2019

And then, more recently, as approaches such as branded content, brand journalism, native advertising, and brand experience ( yeah it’s a thing ) grew in popularity, we wrote an article and created an accompanying video that tried to separate signal from noise on the different approaches of content in the business.

Marketing 111

Marketing Government Content Content Creation 111

Moz

APRIL 3, 2019

Posted by AlliBerry3 There’s a lot to consider when creating a content strategy in 2019. Content goal: Brand awareness. If you’re a new brand or a lesser-known brand in your vertical, it’s crucial to expose your audience to your brand and demonstrate how it can solve their problems. Do you start a blog?

Brand 68

Brand Government Brand Awareness Finance 68

ContentWriters

NOVEMBER 14, 2022

If your brand is deeply rooted in a specific community, religion, or tradition, your company may prefer using holiday-specific phrases, like “Merry Christmas,” “Happy Hanukkah,” or “Happy Kwanzaa,” to address its audience in a more personalized manner. Instead of focusing on your brand, focus on the holiday meaning to your customers.

Marketing 97

Marketing Social Media Landing Page Promotion 97

Moz

OCTOBER 28, 2019

Whether you market a single location, work for an agency with some local business clients, or are an in-house SEO for a brand with thousands of locations, we would love your participation! There are fresh questions, too, which we hope will uncover new stories to spark new strategies for local brands and their marketers.

Marketing 47

Marketing Utilities Agency SEO 47

Publishing Trends

APRIL 6, 2023

In agency news… Jana Hanson , formerly Agent at Metamorphosis Literary Agency , joins D4EO Literary Agency as Agent. Allison Devereux joins Trellis Literary Management as Agent; she was previously Agent and Foreign Rights Director at the Cheney Agency. Sweeney will join as Partner and Associate Publisher on May 1.

Art Director 80

Art Director Entertainment Agency Finance 80

Moz

NOVEMBER 2, 2020

In Q4 of 2019, I used my column to encourage local business owners to start having meaningful conversations with customers about how “conscious spending” at independently-owned enterprises impacts local quality of life. billion at independent businesses on Small Business Saturday in 2019. Americans spent $19.6 Just do it.

Marketing 71

Marketing Agency Education Food 71

Neil Patel

JANUARY 18, 2023

For one brand, it might be building a YouTube channel or putting testimonial content on landing pages. For these reasons, brands need a deeper understanding of the intent behind a person’s search, to provide them with better information. Branding is back at the forefront of search concerns. User behaviors are changing.

Engineering 113

Engineering SEO Advertising Social Media 113

Express Writers

NOVEMBER 8, 2022

If you’re unfamiliar, this process is all about serving your audience with valuable content, nurturing relationships, and then encouraging past customers to become loyal brand advocates. However, it all begins with discovering the brand in question. That’s why you need to prioritize putting your brand out there to gain exposure.

Sales 98

Sales Marketing Storytelling Social Media 98

Smart Blogger

MARCH 13, 2023

Wondering which social media sites your business, brand, or blog should be on in 2023? We’ll look at standout features for each social networking platform, go over who should (and should not) use them, and provide insights that’ll help you determine which ones are best for your business, brand, or blog. You’ve come to the right place.

Social Media 121

Social Media Media Text Brand Awareness 121

Content Hacker

AUGUST 3, 2023

Everyone knows my writing agency was my primary source of income for ten years before my exit in 2021 ( exit story here ). With nearly 5 billion people and 60% of the world’s population online, now is a better time than any to seek to build a brand in the digital space. SEO agencies? That will not work today.

Contractor 98

Contractor Writing Content Content Creation 98