ContentWriters

NOVEMBER 7, 2024

Keeping your material readable ensures that your brand and ideas can be absorbed easily by readers. By removing jargon and technical language, your content becomes more accessible to a wider audience, building trust and improving brand perception. An earlier version of this post was published in December, 2019 by Ellen F.

IT 105

IT Text Utilities Content Creation 105

Contently

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.

Storytelling 85

Storytelling Marketing Social Media Brand 85

Content Marketing Institute

DECEMBER 31, 2018

Now I want you to fast forward exactly one year to this time in 2019. That means if we don’t change what we are doing, right now, the things you want to accomplish in 2019 or 2023 and beyond, both marketing and personal goals, will never happen. So, in 2019 …. What if, right here and now, you had a clean slate? What’s different?

Marketing 111

Marketing Agency Content Marketing Education 111

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Brand Awareness 145

Brand Awareness Brand Social Media Persuasion 145

Content Marketing Institute

JANUARY 1, 2019

What does this mean for 2019? Well, to put it into a weather forecast metaphor, we think 2019 should bring more of the same: mostly sunny skies with some sharp, cool headwinds. Contentmarketing in 2019 should bring mostly sunny skies with sharp, cool headwinds, says @Robert_Rose Click To Tweet. It’s perfectly OK to be confused.

Agency 108

Agency Electronics Content Storytelling 108

Content Marketing Institute

DECEMBER 13, 2018

Brands often start creating visual content without actually having a plan for how they’re going to scale it across all their different platforms. And get the lowest rates to Content Marketing World 2019 if you register by December 31, 2018. After you watch, read on for a deeper dive into the issues he raises.

Pharmaceutical 112

Pharmaceutical Art Director Content Social Media 112

ContentWriters

JANUARY 30, 2025

Making assumptions : You assume that a website is an authoritative source because you recognize the brand. An earlier version of this post was published in June, 2019 by Chris B. Some publications or businesses may have more specific citation guidelines. These assumptions are natural, but you cant let them guide your decision-making.

Medical 111

Medical Government Banking Editorial 111

Content Marketing Institute

DECEMBER 25, 2018

Some of the most common goals marketers pursue through their content programs include: Brand awareness. Don’t be generic: Distinguish your brand in the statement, whether it’s by geography, industry, niche, etc. Distinguish your brand content. Describe your ideal brand voice in three words. Create a brand voice chart.

Content Marketing 112

Content Marketing Marketing Content Editorial 112

Moz

DECEMBER 11, 2018

As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service Ads, zero-click SERPs, and related structures, it’s no surprise to see forum members asking, “Do I even need a website anymore?” Posted by MiriamEllis.

Website 91

Website Medical Keywords Agency 91

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Content Marketing Institute

OCTOBER 3, 2018

If your brand doesn’t rely solely on commissioned or in-house content, you could have potential legal exposure from the images you use on social media. In other words, you might not only illegally post an image, you might credit the wrong person or brand. Brands reuse of images is unlikely to pass the “fair use” test, says @allen3m. ?

Social Media 111

Social Media Brand Media Content Creator 111

Content Marketing Institute

NOVEMBER 28, 2018

That’s what prompted me to identify brands excelling at content marketing. These seven retail brands have committed, consistent, and differentiated content programs. Unique watch brand @mvmt’s blog partners w/ fitness, fashion, & style #influencers, says @mjbecker_. H&M is a gigantic consumer brand.

Content Marketing 108

Content Marketing Brand Retail Marketing 108

Content Marketing Institute

FEBRUARY 1, 2019

? If your company wants to be seen as a media outlet, your brand journalism can’t be light on ethics, riddled with errors, and sopping with self-interest that suffocates readers. Brands that aren’t entirely honest or self-aware have a much harder time building audiences.”. Sources say a lot about your brand. Click To Tweet.

Brand 111

Brand Portfolio Social Media Consulting 111

Content Marketing Institute

NOVEMBER 15, 2018

That’s the first item John Hall cites in his Forbes article about 2019 content marketing trends to watch. Content is one of the best tools you have for earning trust, building your brand, generating site traffic and qualified leads, and everything in between,” writes John, co-founder and president of Calendar. johnhall Click To Tweet.

Brand 111

Brand Concept Retail Content Marketing 111

Content Marketing Institute

MAY 9, 2018

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. CCO: How do you feel about the ways brands have used VR to date? CCO: Which brands have made the deepest inroads with VR?

Brand 111

Brand Storytelling Food Manufacturing 111

Elna Cain

FEBRUARY 21, 2024

I was ecstatic when I wrote for Walmart back in 2019. It was a good time, but a few years later Walmart removed my gift guides and then structured their blog totally differently with brand new articles. Businesses shut down and blogs get updated or completely removed. That was hard! It’s sentimental!

Portfolio 224

Portfolio Blog Blogging Freelance 224

Contently

AUGUST 21, 2024

This marks a significant change from the morning and midweek peaks that dominated CoSchedule’s earlier research from 2013, 2014, 2016, and 2019. What works for one brand might not work for another, so tailor your strategy to your unique audience. In 2024, it appears that late-day engagement is where the action is.

Social Media 69

Social Media Media Post Engagement 69

Verblio

OCTOBER 21, 2022

However, while some may think it’s a simple task, the truth is that it takes time and research to build your brand. Content Marketing Increases Brand Awareness. When you produce high-quality content, people will start to become more aware of your brand. Content Marketing Humanizes Your Brand.

Content Marketing 98

Content Marketing Brand Marketing Content 98

Content Marketing Institute

JANUARY 1, 2020

In the new year, how can your business and personal brands get the most out of social media? Here are seven helpful takeaways culled from CMI’s 2019 posts to give you a head start on 2020 social media marketing.

Social Media 135

Social Media Media Content Marketing Brand 135

Moz

AUGUST 12, 2020

Watch the MozCon 2019 videos for free in our SEO Learning Center! Now that our MozCon Virtual videos are out in the world, we've released all the content from MozCon 2019 for free in our SEO Learning Center. Web Search 2019: The Essential Data Marketers Need. Brand Is King: How to Rule in the New Era of Local Search.

Digital Marketing 70

Digital Marketing SEO Keywords Agency 70

ContentWriters

NOVEMBER 27, 2024

Choose Your Topic Write about something relevant to your brand and display your brand’s personality and expertise. An earlier version of this post was published in June, 2019 by Deborah K. Are they searching to learn, solve a problem, or make a purchase decision?

Writing 59

Writing Recruitment Healthcare Persuasion 59

Moz

FEBRUARY 26, 2019

Posted by TheMozTeam With the new year in full swing and an already busy first quarter, our 2019 predictions for SEO in the new year are hopping onto the scene a little late — but fashionably so, we hope. Focus on answers that naturally leave visitors wanting more and establish your brand and credibility. [ Dr. Peter J. Miriam Ellis ].

SEO 61

SEO Keywords Consulting Website 61

Moz

MARCH 27, 2019

Posted by cheryldraper We’ve got three months and some change before MozCon 2019 splashes onto the scene (can you believe it?!) Welcome to MozCon 2019 + the State of the Industry. A perennial favorite on the MozCon stage, we’re excited to share more details about Wil’s 2019 talk as soon as we can! The Speakers. Ruth Burr Reedy.

Agency 49

Agency Keywords SEO Brand 49

Contently

SEPTEMBER 5, 2024

While a fintech case study isn’t as straightforward to create as other types of content , these powerhouse stories offer unparalleled value for brands. Plus, implementing a strategic approach to workflow and compliance can turn these daunting tasks into your brand’s secret sauce. Why bother with all the hassle? Pad your deadlines.

Storytelling 52

Storytelling Search Engine Optimization Finance Content Creation 52

Grammarly

MAY 17, 2023

123 Graham Street Boston, MA 02134 (617) 456-7890 emily.liamson@example.com EXPERIENCE Sysdig, Boston, MA— Head of Brand & Content Marketing February 2022-PRESENT Developed a brand strategy, compelling company narrative, and messaging hierarchies to create a loyal community. Led brand testing and development to inform strategies.

Medical 122

Medical Transportation Education Hospitality 122

ContentWriters

FEBRUARY 21, 2025

Establishes Your Brand as an Authority Pillar content boosts SEO and establishes your brand’s authority by building trust and showcasing expertise. Use a content style guide to keep your team and freelancers on the same page with your brand voice, mission, and messaging. appeared first on ContentWriters Blog.

IT 66

IT Content Architecture Content Creation 66

Content Hacker

OCTOBER 18, 2022

From influencers to small businesses to giant brands, business blogging is an essential way to grow trust, grow an audience, bring in traffic and leads, and even bring in more sales. In today’s guide and video, we’ll get deeper into why blogging ISN’T dead – and show you 7 ways to use blogging to grow your brand. Let’s dive in.

Brand 97

Brand Contractor Content Blog 97

Moz

JULY 16, 2019

HeatherPhysioc #Mozcon — Melina Beeston (@mkbeesto) July 16, 2019. Theirs is “Connected brands start with connected teams.” Mary Bowling — Brand Is King: How to Rule in the New Era of Local Search. Mary took the stage next to shed some light on why brand is so critical to success in this latest era of local search.

Retail 46

Retail Architecture SEO Keywords 46

Moz

MAY 6, 2019

Did the page offer a relevant next step to continue learning and engaging with your brand? In 2019, that’s what search engines like Google care about — solving for their searcher’s intent. A working title, like “top social media channels for live video in 2019” is now long-tail and specific.

Engineering 71

Engineering Content Keywords Education 71

Moz

JULY 15, 2019

— Sha Menz (@ShahMenz) July 15, 2019. SarahBird #mozcon — Greg Gifford (@GregGifford) July 15, 2019. Rand Fishkin — Web Search 2019: The Essential Data Marketers Need. Next up was Rand of SparkToro who dropped a ton of data about the state of search in 2019. In 2019, that ratio is 11:1. Still big but a lot smaller.

Editorial 47

Editorial SEO Retail Storytelling 47

Neil Patel

MARCH 17, 2021

Here’s an example: Let’s say we want to calculate an e-commerce brand’s COGS during the 2019 financial year. The closing inventory would be the inventory recorded on the company’s balance sheet at the end of the 2019 fiscal year. Finally, the company purchased $5 million worth of inventory during the 2019 fiscal year.

Manufacturing 123

Manufacturing Transportation Utilities Sales 123

Moz

NOVEMBER 18, 2018

Tips for small businesses for the new year Unless your town is truly so small that all residents are already aware of every business located there, make 2019 the year you put the Internet to work for you and your community. Read What the Local Customer Service Ecosystem Looks Like in 2019.

Manufacturing 58

Manufacturing Food Banking Electronics 58

Grammarly

FEBRUARY 24, 2023

Give specific examples of essential skills, systems, or software you learned at your previous jobs, wherever possible.

Recruitment 111

Recruitment Editorial Collaboration Keywords 111

Moz

MAY 8, 2019

With the promise that MozCon 2019 will be more tactical and strategic than ever before, I am earnestly giddy (feel free to picture that emotion however the mood takes you) to hear about what I can do to take a step back from the data, and instead put it on the line for something my audience will never forget.

Education 50

Education Digital Marketing Keywords Food 50

ContentWriters

DECEMBER 6, 2024

According to the Content Marketing Institute’s Outlook for 2025 report , 87% of B2B marketers say content marketing helped build brand awareness in the last 12 months. Copywriters tend to develop a brand’s voice or focus on creating persuasive content that drives immediate action (like purchasing).

Content Writer 49

Content Writer Writer Portfolio Content 49

Content Marketing Institute

FEBRUARY 6, 2019

That’s a question the CMI team looked to explore in detail with our latest research study Enterprise Content Marketing 2019: Benchmarks, Budgets, and Trends—North America sponsored by Seismic. 74% of enterprise marketers say coordinating efforts among departments & brands is challenging. Maintaining message consistency (45%).

Content Marketing 111

Content Marketing Marketing Content Collaboration 111

Moz

OCTOBER 29, 2019

Posted by FeliciaCrawford MozCon 2019 was an absolute blast. Yep, you got it: the MozCon 2019 Video Bundle is available for your purchasing and viewing pleasure! Get the MozCon 2019 video bundle. There were endless snacks. There were Roger hugs. Tell me about the video bundle! Dr. Peter J. What's an SEO to do?

Digital Marketing 45

Digital Marketing Lead Generation SEO Education 45