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8 Tips for a Brand Awareness Campaign

Neil Patel

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

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B2C Content Marketing: What a Difference Commitment Makes [2019 Research]

Content Marketing Institute

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. CMIContent 2019 #research Click To Tweet. consumers spend more on brands to which they feel loyal. consumers spend more on brands to which they feel loyal.

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The Best Checklists, Tips, and Templates for Content Marketing in 2019

Content Marketing Institute

Some of the most common goals marketers pursue through their content programs include: Brand awareness. Register by the end of 2018 for the lowest rates for Content Marketing World 2019! The post The Best Checklists, Tips, and Templates for Content Marketing in 2019 appeared first on Content Marketing Institute.

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Be the Best Content Writer

ContentWriters

According to the Content Marketing Institute’s Outlook for 2025 report , 87% of B2B marketers say content marketing helped build brand awareness in the last 12 months. An earlier version of this post was published in March, 2019 by JoAnna B. However, you’ll need to master a variety of content writing formats.

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What is Out-of-Home Advertising?

Neil Patel

Do you want to: Increase brand awareness? Pepsi wanted to make a splash at the 2019 Super Bowl. By going all-in on an out-of-home advertising campaign, Pepsi was able to grow three percent in Q1 of 2019, not to mention scoring tons of social media reactions and interactions with their hashtag #ColaTruce.

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Why Presentation Skills Are Important in Marketing

Neil Patel

Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). Presentation Skills Help Create Brand Awareness. Ever wondered why personal social media accounts get better engagement than brand accounts ?

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What is Programmatic Buying For PPC?

Neil Patel

billion in 2019. Fifty-four percent of agencies purchased more than 41 percent of their video inventory through programmatic advertising, compared to only 50 percent in 2019. AI pulls audience data so advertisers can launch a paid media strategy that fosters brand awareness. What does it even mean?