Content Marketing Institute

FEBRUARY 6, 2019

That’s a question the CMI team looked to explore in detail with our latest research study Enterprise Content Marketing 2019: Benchmarks, Budgets, and Trends—North America sponsored by Seismic. 74% of enterprise marketers say coordinating efforts among departments & brands is challenging. Maintaining message consistency (45%).

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Moz

JULY 15, 2019

— Sha Menz (@ShahMenz) July 15, 2019. SarahBird #mozcon — Greg Gifford (@GregGifford) July 15, 2019. Rand Fishkin — Web Search 2019: The Essential Data Marketers Need. Next up was Rand of SparkToro who dropped a ton of data about the state of search in 2019. In 2019, that ratio is 11:1. Still big but a lot smaller.

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Editorial SEO Retail Storytelling 47

Content Marketing Institute

SEPTEMBER 6, 2018

Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. Winner: Project of the Year; Best New Print Publication – Editorial. Consumer trends, behaviors, and informational needs are always shifting.

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Content Marketing Editorial Healthcare Entertainment 102

Content Marketing Institute

JANUARY 21, 2019

Take the four numbers on the left side of the equation and turn them into percentages: 28% of brands have a documented content mission statement, according to annual research from Content Marketing Institute and MarketingProfs. Only 28% of brands have a documented #content mission statement @CMIContent @MarketingProfs Click To Tweet.

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Content Marketing Marketing Editorial Content 110

Neil Patel

MAY 19, 2021

Here’s how to shift your keyword strategy to answer users’ queries, position your brand as the go-to expert, and find phrases with high purchase intent. Users trust in your brand, and are more likely to convert. Create an editorial plan to go through older posts, remove outdated information, and update facts.

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Keywords SEO Digital Marketing Landing Page 139

Content Marketing Institute

OCTOBER 24, 2018

It allows you to create Facebook Messenger bots to engage your customers in real time and serve your brand-owned assets once they ask for them. You can set the bot to serve content that matches user intent by enabling a trigger using “broad-match” keywords to serve users the brand-owned content when they are asking for it.

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Editorial Team Content Editorial Communication 109

Content Marketing Institute

JANUARY 28, 2019

And then, more recently, as approaches such as branded content, brand journalism, native advertising, and brand experience ( yeah it’s a thing ) grew in popularity, we wrote an article and created an accompanying video that tried to separate signal from noise on the different approaches of content in the business.

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Content Marketing Institute

JANUARY 9, 2019

Time-series forecasting: Analyze competitors’ brand searches. It would be so much easier to plan, to set budgets, to staff, to have an editorial calendar.”. He looked at more than 12 months of branded searches — where searchers named specific hotels (e.g., Let’s combine math, statistics, and AI to create a Magic 8-Ball.

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Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Don’t write “velcro.” No, really.

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Content Marketing Marketing Government Food 106

Content Marketing Institute

SEPTEMBER 26, 2018

Content should address the motivations and needs of the customer at various points of their process , so that it strengthens their positive feelings about the brand, heightens their likelihood to convert, and increases their customer lifetime value. How can I use content marketing to increase brand presence in the most efficient way?

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Content Marketing Institute

OCTOBER 16, 2018

Find the most profitable keywords for your brand. Relevancy means your keywords are always on-topic, on-brand, and on-industry. Instead of blanketing your content to a mass of people who may or may not be interested in your brand, long-tail, low-competition keywords let you target who will be interested.

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Content Marketing Institute

NOVEMBER 22, 2018

With this vision of mentorship in mind, our editorial team asked a few influential experts in the Content Marketing World community to share the best piece of advice they received from someone whom they look up to in the industry or someone who has inspired their content marketing career. Don’t get paralyzed by the pursuit of perfection.

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Content Marketing Marketing Content Editorial Team 108

Neil Patel

JANUARY 21, 2021

The best knowledge we have of Google’s algorithm comes in the form of major algorithm updates like: Mobile-first update (July 2019): Googlebot now looks at all websites as a smartphone, prioritizing sites that work well on mobile devices. Google caters to hyper-local search, connecting consumers and brands as smoothly and quickly as possible.

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Keywords Text SEO Social Media 145

Freelance Writing Jobs

JANUARY 9, 2023

An extensive survey by MBO Partners found that, between 2019 and 2021, there was a 112% increase in digital nomads in the United States alone (see chart below). Currently, she is responsible for leading branded and editorial content strategies, partnering with SEO and Ops teams to build and nurture content.

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Neil Patel

DECEMBER 15, 2020

For instance, you can have your creative department working on your artwork while editorial hashes out the content calendar and you reach out to potential guests. grew by 17 million people from 2018 to 2019. Would it: Raise awareness of your brand? But some branded podcasts aren’t so direct in their approach.

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Script Concept Insurance Social Media 125

Publishing Trends

APRIL 6, 2023

She was formerly Editorial Director of Oprah’s Book Club and Books Editor for O Magazine. Elizabeth Blue Guess has been promoted to Senior Director, Author Brands. At Chronicle, Brittany McInerney has been promoted to Associate Editorial Director in the entertainment publishing group. Maddy Wong is now Associate Project Editor.

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Art Director Entertainment Agency Finance 80

Moz

APRIL 18, 2019

Diversity of domains, rate of link growth, and editorial nature of links ALL matter. So the different kinds of domains and the rate of link growth and the editorial nature of those links all matter. But from 2007 to 2019, we've never really seen that. Are links still important to Google? It's fluctuated.

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SEO Editorial Text Engineering 68

Bramework

DECEMBER 21, 2023

In-Depth Content is King: Creating Helpful, Authoritative Content 5 – Brand Awareness This is a big one! Brand awareness starts with your website but does not end there. Building your brand takes a long time because you want people to recognize just about everything involved — fonts, colors, logo, etc.

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Blog Blogging Brand Awareness Search Engine Optimization 98

Moz

OCTOBER 5, 2020

When we surveyed 500 writers in 2019, we asked them about their biggest pitching pet peeves. You're competing with tons of other content providers for the same spot on their editorial calendar. It takes a lot of time and resources, and over the years we’ve established a set of tenets that guide our digital PR process.

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Editorial Projects Content Creation Writer 61

Words Matter by Wix

FEBRUARY 1, 2021

The median annual wage for writers and authors , which culminated at $63,200 in May 2019, in the U.S., From finding your niche to growing your brand as a writer and everything in between, here are the 10 steps you’ll need to complete before becoming a writer—and commit yourself to doing what you love each day: Pick a field of writing.

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Writer Social Media Education Copywriter 69

Moz

JANUARY 28, 2021

Posted by amandamilligan If you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research and then pitching that research to writers. Sometimes people have full editorial calendars, or they just wrote about something recently similar. I'm the Marketing Director at Fractl.

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Brand Awareness Projects Writer Editorial 61

Fat Joe

SEPTEMBER 22, 2023

It typically involves creating brand-new content with the blogger. That can lead to more referral traffic and branded searches. Bloggers can charge a sponsored post fee, an editorial fee, or a publishing fee. It’s your client’s brand they’re representing. Image Source Blogger outreach helps to solve that problem.

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ProBlogger

MARCH 12, 2018

Finally, add a task to your editorial calendar to update at least one post a week. . And also, our brand new 31 Days to Build a Better Blog course, which we’ll be launching in the next week or two. I want you to go back and build it into your editorial calendar and to do hundreds of your posts in your archives.

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Search Engine Optimization Editorial Social Media Blogger 54

Moz

SEPTEMBER 19, 2019

Understand the DNA of the brand. Ultimately, the purpose of a joint immersion workshop is to truly understand the DNA of the brand, what makes them tick, who are their customers, why should they care what this brand has to offer, which helps you, as a search professional, understand how you can help them and their clients.

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Communication SEO Editorial Brand 48

Content Marketing Institute

MAY 9, 2018

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. CCO: How do you feel about the ways brands have used VR to date? CCO: Which brands have made the deepest inroads with VR?

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Brand Storytelling Food Manufacturing 110

Content Marketing Institute

OCTOBER 11, 2018

If your brand is starting to hear Siri’s siren-like call to action, here are some insights and considerations you might find helpful: HANDPICKED RELATED CONTENT: Voice Search: Is Your Content Prepared for the Verbal Revolution? Put your brand on the tip of Siri’s tongue by getting your #content to appear as a featured snippet.

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Publishing Trends

OCTOBER 17, 2023

She was formerly editorial assistant at Little, Brown and Company. Popelars was formerly the director of marketing for Algonquin Books and joined Tin House in 2019. Masie Cochran , editorial director, has been appointed as interim publisher. She will still continue to serve in her role as editorial director.

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Editorial Art Director Agency Digital Media 85

Publishing Trends

AUGUST 5, 2024

Raquel Pelzel will join Voracious as editorial director on September 3rd, reporting to Michael Szczerban. She was previously editorial director for cooking at Clarkson Potter. Mia Gelb has joined Random House Children’s Books as marketing assistant for licensed and proprietary brands.

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Editorial Copy Editor Proofreader Publisher 40

Moz

AUGUST 7, 2019

That means, the editorial process is intense and laborious. So, the real secret sauce was in our editorial process. However, we knew that we would acquire links naturally due to the popularity of our brand and the highly tactical nature of our content. Imagine you are the new head of marketing for a well-known startup brand.

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Media SEO Sales Keywords 49

Moz

MARCH 3, 2020

Even magazine websites like Cosmopolitan — a publication known for its sex content — have editorial standards to make sure lines aren’t crossed. By capitalizing on teams of interest throughout the year, we were able to squeeze projects into tight editorial calendars and earn our client some press. Health and fitness.

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Content Marketing Finance Marketing Food 62

Backlinko

MAY 26, 2023

So, nofollow links still promote your content to users, which can lead to increased trust AND brand exposure. In terms of your audit, the main types of anchor text to know about are: Exact match Branded Blended Each of these can be broken down into further sub-categories, but let’s keep things simple here.

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Text SEO Retail Engineering 73

ProBlogger

JUNE 26, 2019

ProBlogger’s Evolve 2019 event in Melbourne is happening soon! . For more information about Evolve 2019 , go to Problogger.com/events. Don’t forget to sign-up by June 30, 2019, to get the Early Bird price. . The next thing I wanted to talk about is editorial. Editorial is really important. Evolve: Training Day.

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Blog Blogging Blogger Editorial 25

Publishing Trends

JANUARY 16, 2024

At Penguin Random House , Chloe Gandy has joined Penguin Canada as editorial assistant, Natasha Tsakiris has joined as senior publicist, and Ayomikum Taiwo has joined as human resources coordinator. Doubleday Canada has Diyasha Sen joining as editorial assistant. Alyssa Prado has been promoted to associate brand manager.

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