ContentWriters

NOVEMBER 27, 2024

Choose Your Topic Write about something relevant to your brand and display your brand’s personality and expertise. Select Your Keywords Find relevant keywords that will provide you with enough traffic but with as low a difficulty rating as possible to make gaining a higher rank easier.

Writing 59

Writing Recruitment Healthcare Persuasion 59

Elna Cain

FEBRUARY 21, 2024

I was ecstatic when I wrote for Walmart back in 2019. It was a good time, but a few years later Walmart removed my gift guides and then structured their blog totally differently with brand new articles. Say for instance you know that a client piece ranks in Google as #1 for a target keyword. That was hard!

Portfolio 224

Portfolio Blog Blogging Freelance 224

ContentWriters

FEBRUARY 21, 2025

Responding to users’ long, specific queries instead of fragmented keywords, ensuring your content answers their questions directly and comprehensively. Establishes Your Brand as an Authority Pillar content boosts SEO and establishes your brand’s authority by building trust and showcasing expertise.

IT 66

IT Content Architecture Content Creation 66

Moz

AUGUST 12, 2020

Watch the MozCon 2019 videos for free in our SEO Learning Center! Now that our MozCon Virtual videos are out in the world, we've released all the content from MozCon 2019 for free in our SEO Learning Center. Web Search 2019: The Essential Data Marketers Need. Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing.

Digital Marketing 70

Digital Marketing SEO Keywords Agency 70

Moz

FEBRUARY 26, 2019

Posted by TheMozTeam With the new year in full swing and an already busy first quarter, our 2019 predictions for SEO in the new year are hopping onto the scene a little late — but fashionably so, we hope. Focus on answers that naturally leave visitors wanting more and establish your brand and credibility. [ Dr. Peter J. Miriam Ellis ].

SEO 61

SEO Keywords Consulting Website 61

Grammarly

FEBRUARY 24, 2023

Here’s what you should keep an eye out for: Résumé keywords Transferable skills you possess Industry jargon and sector-specific terms Research what your new sector requires and how different places describe jobs on their career page so you can better understand how you might fit in. 1 Find overlap Refer back to the homework you did earlier.

Recruitment 111

Recruitment Editorial Collaboration Keywords 111

Moz

MAY 6, 2019

Did the page offer a relevant next step to continue learning and engaging with your brand? In 2019, that’s what search engines like Google care about — solving for their searcher’s intent. Do keyword research. Keywords are the words and phrases typed into search engines. Which keywords do your buyer personas use?

Engineering 71

Engineering Content Keywords Education 71

The Hoth

MARCH 27, 2025

On Google, topical authority refers to the amount of credibility and expertise its search algorithm perceives your brand to have on a particular topic (or topics). More recently, the BERT (Bidirectional Encoder Representations from Transformers) language model released in 2019 helped Google understand words in context for the first time.

Content Creation 59

Content Creation Keywords SEO Text 59

Moz

MARCH 27, 2019

Posted by cheryldraper We’ve got three months and some change before MozCon 2019 splashes onto the scene (can you believe it?!) Welcome to MozCon 2019 + the State of the Industry. A perennial favorite on the MozCon stage, we’re excited to share more details about Wil’s 2019 talk as soon as we can! The Speakers. Ruth Burr Reedy.

Agency 49

Agency Keywords SEO Brand 49

ContentWriters

DECEMBER 6, 2024

According to the Content Marketing Institute’s Outlook for 2025 report , 87% of B2B marketers say content marketing helped build brand awareness in the last 12 months. Copywriters tend to develop a brand’s voice or focus on creating persuasive content that drives immediate action (like purchasing).

Content Writer 49

Content Writer Writer Portfolio Content 49

Contently

MARCH 14, 2023

In recent years, social media marketing, including video marketing , has sought to overtake search engines as a means of connecting brands with consumers. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. But digital marketing experts disagree.

SEO 120

SEO Content Marketing Marketing Content 120

Moz

JULY 16, 2019

HeatherPhysioc #Mozcon — Melina Beeston (@mkbeesto) July 16, 2019. Theirs is “Connected brands start with connected teams.” Mary Bowling — Brand Is King: How to Rule in the New Era of Local Search. Mary took the stage next to shed some light on why brand is so critical to success in this latest era of local search.

Retail 46

Retail Architecture SEO Keywords 46

Neil Patel

DECEMBER 13, 2021

percent since 2019. . When you search for the keyword “best swiss knives” on Google, you get the following results. Exact Keyword Usage. Like the domain, using your exact keywords in the Heading 1 and Heading 2 tags will help you with your Bing SEO rankings. percent for desktop searchers. Exact Match Domains.

SEO 145

SEO Search Engine Optimization Keywords Engineering 145

Neil Patel

MAY 14, 2019

They look at factors like page speed, brand queries, and hundreds of other factors that it may have not been placing much emphasis on in the past. The big differences from 2013 versus 2019 are: The first organic listing is drastically pushed down. Airbnb does rank for organic keywords as well, but most of them are brand related.

SEO 112

SEO Concept Engineering Ads 112

Neil Patel

FEBRUARY 2, 2021

In 2019, it had over 45 million buyers , a notable increase from 2018. For instance, Marmalead uses machine learning to help you: Discover trends Analyze pricing Find keywords Optimize listings. Start with your item title and remember to include keywords. Make sure to include the item’s unique features and keywords.

Advertising 128

Advertising Manufacturing Keywords Banking 128

ContentWriters

JULY 24, 2024

This article explores how your brand can leverage this strategy. At a high level, topic clustering connects related pieces of content using overlapping themes, expanding a brand’s digital real estate while maintaining a strong, SEO-friendly content strategy. What Are Topic Clusters?

SEO 105

SEO Content Search Engine Optimization Keywords 105

Moz

MAY 8, 2019

With the promise that MozCon 2019 will be more tactical and strategic than ever before, I am earnestly giddy (feel free to picture that emotion however the mood takes you) to hear about what I can do to take a step back from the data, and instead put it on the line for something my audience will never forget. I love keywords, LOVE’em!

Education 50

Education Digital Marketing Keywords Food 50

Neil Patel

JANUARY 6, 2021

This allows the store, and other brands, to advertise to customers on sites like CVS or Walgreens. Retail media is changing the way shoppers and brands interact. For Brands. For brands that advertise on retail media networks, the most significant advantage is that it’s easier to tie ad spend to sales.

Retail 144

Retail Media Advertising Banking 144

Moz

JULY 15, 2019

— Sha Menz (@ShahMenz) July 15, 2019. SarahBird #mozcon — Greg Gifford (@GregGifford) July 15, 2019. Rand Fishkin — Web Search 2019: The Essential Data Marketers Need. Next up was Rand of SparkToro who dropped a ton of data about the state of search in 2019. In 2019, that ratio is 11:1. Still big but a lot smaller.

Editorial 47

Editorial SEO Retail Storytelling 47

Neil Patel

JULY 14, 2021

When we type, we tend to use very keyword-based searches, but when we use voice search, our searches become much more conversational. This update and other previous ones have changed SEO, taking the focus away from keywords (in the early days, people would simply stuff keywords into their articles) and much more toward user experience.

SEO 144

SEO Engineering Keywords Text 144

Neil Patel

NOVEMBER 4, 2020

From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. We regularly do audience and keyword research, store optimization, and product descriptions that align with search queries on Amazon. Filling an inquiry form.

Marketing 139

Marketing Portfolio Agency Social Media 139

Neil Patel

MARCH 25, 2021

It’s ideal for brands targeting a younger audience, as the majority of TikTok users are between the ages of 10 and 29. Tapping into this diverse market offers a lucrative opportunity for brands. Bringing your brand to TikTok gives you visibility with millions of new users worldwide. Describe Your Brand in Your Bio.

Landing Page 141

Landing Page Social Media Advertising Sales 141

Grammarly

MAY 24, 2023

This isn’t true only when you’re searching for a brand-new job—a polished résumé is also an asset when you’re seeking a promotion. Use words that align with these labels: accurate concise industry-appropriate action-oriented Include résumé keywords the employer is likely to look for, such as industry terms and the job title you’re seeking.

Recruitment 105

Recruitment Proofreader Education Social Media 105

Content Marketing Institute

OCTOBER 16, 2018

However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. The site averages 27,600 in monthly organic traffic, which would cost nearly $96,000 to replicate by paying for those same keywords on Google AdSense. The content is not only keyword optimized.

Content 111

Content Editorial Team Keywords Construction 111

Backlinko

JANUARY 8, 2024

In this guide, I’m going to cover: The 100 most searched terms on YouTube The 50 most subscribed YouTube channels The 10 most viewed channels on YouTube How marketers can leverage YouTube stats I’ll also show you how to find YouTube keywords to enhance your video marketing campaigns. billion views since being uploaded on 6 April 2019.

Entertainment 104

Entertainment Keywords Collaboration Script 104

Moz

JULY 17, 2019

Plus: You asked and we delivered: the 2019 MozCon speaker walk-on playlist is now live and available here for your streaming pleasure. A piece of information and an anchor that scrolls directly to the information on the page @Suzzicks #MozCon — Warrior Forum (@warriorforum) July 17, 2019. First learning of the day: Fraggles.

Content Creator 45

Content Creator Landing Page Keywords Sales 45

Content Marketing Institute

SEPTEMBER 14, 2018

HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands. An 8-Step Process to Use Influencers to Elevate Your Brand. Branded keyword search volume lift. Influencer marketing is only growing as brands see positive results. Direct web traffic. Lift in online mentions.

Marketing 111

Marketing Construction Retail Sales 111

Moz

OCTOBER 29, 2019

Posted by FeliciaCrawford MozCon 2019 was an absolute blast. Yep, you got it: the MozCon 2019 Video Bundle is available for your purchasing and viewing pleasure! Get the MozCon 2019 video bundle. There were endless snacks. There were Roger hugs. Tell me about the video bundle! Dr. Peter J. What's an SEO to do?

Digital Marketing 45

Digital Marketing Lead Generation SEO Education 45

Neil Patel

SEPTEMBER 20, 2020

We work with small, local mom and pops businesses all the way up to large, multinational brands with locations all over the world. “Local SEO is not all about keywords and search engines. What sets BrightLocal apart is the fact that they offer software and services to both brands and agencies.

SEO 130

SEO Agency Search Engine Optimization Keywords 130

Backlinko

JANUARY 8, 2024

Let’s dive into all the latest podcast stats: Podcast Growth and Trends The number of global podcast listeners has grown significantly since 2019. Comprehensive podcast listening figures are unavailable before 2019. ** 2024: estimated figures Year Number of Listeners Increase on Previous Year 2019 274.8 million * 2020 333.2

Entertainment 122

Entertainment Advertising Utilities Ads 122

Moz

APRIL 3, 2019

Posted by AlliBerry3 There’s a lot to consider when creating a content strategy in 2019. Content goal: Brand awareness. If you’re a new brand or a lesser-known brand in your vertical, it’s crucial to expose your audience to your brand and demonstrate how it can solve their problems. Do you start a blog?

Brand 68

Brand Government Brand Awareness Finance 68

Neil Patel

MARCH 2, 2021

Facebook used to have a feature called the Facebook Graph Search , which allowed users to search for specific content on the platform by using sentences rather than just keywords. Facebook Graph was changed in 2019 , making it much harder to search the platform. It might also help you to find brands for a cross-promotion strategy.

Social Media 127

Social Media Digital Marketing Engineering Brand 127

Moz

NOVEMBER 4, 2018

Posted by MiriamEllis Everything your brand does in the new year should support just one goal: better local customer service. By putting customers, and their problems, at the absolute center of your brand’s strategy, your enterprise will continuously return to this heart of the matter, this heart of commerce.

Architecture 53

Architecture Manufacturing Brand Landing Page 53

Neil Patel

SEPTEMBER 8, 2020

When you’re looking for a local SEO agency, you want to find one that ranks well for a decent amount of keywords. If they don’t rank well for any keywords and they’re not present in local or organic search, they’re probably not good at SEO. They practice what they preach.

Agency 128

Agency SEO Search Engine Optimization Digital Marketing 128

Article Writing

NOVEMBER 12, 2022

You should expect to see the most successful eCommerce stores of the next few years heavily focused on retaining customers and branding their products beyond just being a company that you buy from once to never buy from again. . Thus, brands are focusing more on voice searches via smart devices.

Content Marketing 105

Content Marketing Marketing Content Social Media 105

Neil Patel

APRIL 22, 2021

billion in 2019. In summary, programmatic buying lets advertisers identify their target market through behavioral insights rather than just keywords, bid on those users, and deliver the ad in the blink of an eye. AI pulls audience data so advertisers can launch a paid media strategy that fosters brand awareness. Rubicon Project.

Advertising 117

Advertising Ads Agency Brand Awareness 117

Content Marketing Institute

SEPTEMBER 27, 2018

But it’s those same qualities that make SMS communication from a brand especially risky. B2B brands hesitate to integrate texting, creating a low-competition vacuum of opportunity. These days, each new channel comes with a learning curve for both brand and user. Then, keywords keep the interaction dynamic.

Text 111

Text Marketing Insurance Food 111