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AI Made Me Want to Trademark My Name. Here’s How I Did It.

Jane Friedman

I was editing my third novel, Finding Imogene , on August 7, 2023, when the news broke that publishing-industry guru and nonfiction author Jane Friedmans name had been stolen and plastered across AI-generated books on Amazon and Goodreads. Before I became an author-publisher in 2018, I was a C-level executive assistant. Then I waited.

IT 131
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How to Write a Marketing Script

ContentWriters

Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process. We work with marketing leaders across agencies, brands, publishers, and eCommerce companies to provide quality-focused content that aligns with your brand voice.

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What Are Authoritative Sources & How to Find Them

ContentWriters

Check the publisher: Are they a government agency or a professional institution? Making assumptions : You assume that a website is an authoritative source because you recognize the brand. An earlier version of this post was published in June, 2019 by Chris B. What are their editorial standards or policies ?

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85+ Expert Predictions for Content Marketing in 2019

Content Marketing Institute

In 85+ Predictions on Content Marketing in 2019 , you’ll see thoughts from experts on the role new technologies like AI and voice response will play in our content strategies; how our usage of techniques like email, video, and social media might shift; which storytelling formats and platforms will drive our audience’s conversations; and lots more.

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Flesch Reading Ease: What It Is and Why It Matters

ContentWriters

Keeping your material readable ensures that your brand and ideas can be absorbed easily by readers. By removing jargon and technical language, your content becomes more accessible to a wider audience, building trust and improving brand perception. An earlier version of this post was published in December, 2019 by Ellen F.

IT 105
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3 Life and Marketing Success Resolutions for 2019

Content Marketing Institute

31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). The team at CMI is nice enough to publish this so the entire CMI audience can watch and read it. Now I want you to fast forward exactly one year to this time in 2019. You could do or be anything you wanted.

Marketing 111
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The Best Checklists, Tips, and Templates for Content Marketing in 2019

Content Marketing Institute

Some of the most common goals marketers pursue through their content programs include: Brand awareness. Don’t be generic: Distinguish your brand in the statement, whether it’s by geography, industry, niche, etc. Distinguish your brand content. Describe your ideal brand voice in three words. Create a brand voice chart.