BKA Content

AUGUST 9, 2023

How To Utilize SEO in a Whitepaper The 2019 Benchmarks for Content Marketing Report , a study by the Content Marketing Institute, found that more than half of companies with an online presence create whitepapers for their products and services. Include a benefit, have a strong hook, and use your main keyword.

Utilities 98

Utilities SEO Search Engine Optimization Landing Page 98

Article Writing

NOVEMBER 4, 2022

In the past, efficient search engine optimization was all about keywords and links and using them to draw traffic to your content. However, people do tend to keep their searches shorter and simpler, something that should be taken into account when planning keywords and SEO. Long-Tail Keywords. Keyword Research.

Landing Page 97

Landing Page Keywords SEO Digital Marketing 97

Moz

JULY 17, 2019

Plus: You asked and we delivered: the 2019 MozCon speaker walk-on playlist is now live and available here for your streaming pleasure. A piece of information and an anchor that scrolls directly to the information on the page @Suzzicks #MozCon — Warrior Forum (@warriorforum) July 17, 2019. First learning of the day: Fraggles.

Content Creator 45

Content Creator Landing Page Keywords Sales 45

Jane Friedman

AUGUST 27, 2024

In 2019, Joanna Penn interviewed me about crowdfunding, based on my successful series of Kickstarted flash fiction anthologies. It’s okay to duplicate, e.g., using “get active on related keywords” for Instagram and Twitter. Every major platform offers a free landing page as part of starting your campaign.

Writer 133

Writer Landing Page Projects Publisher 133

Neil Patel

DECEMBER 18, 2018

Most remarketing campaigns don’t work well because you are driving people back to the same page that they didn’t convert in the first place. So instead of doing that, when you are remarketing users, send them to a page that has the opposite pitch. This is how I rank for terms like “Google AdWords” on page 1.

Sales 111

Sales Landing Page Lead Generation Text 111

Moz

NOVEMBER 4, 2018

What is local customer service in 2019? Everything you publish (home, about, contact, local landing pages, etc.) At the other end of the spectrum, web pages sit stuffed with meaningless keywords or almost no text as all, as though there aren’t human beings trying to communicate on either side of the screen.

Architecture 53

Architecture Manufacturing Brand Landing Page 53

Express Writers

MAY 29, 2024

Conduct Keyword Research AFTER Your Outline is Created 5. While you may know them for their landing pages, popups, and sticky bars, you might have also seen the ultimate guide that skyrocketed their brand to success. If you’re writing a guide on “how to build a great content strategy” use that as your keyword.

Writing 98

Writing Content Creator Keywords Freelance 98

Moz

NOVEMBER 4, 2019

August 4th, 2019. I finally gathered some presence of mind to think clearly about what happened: It’s highly unusual for keywords rankings to disappear completely. A quick Google search for the pages that lost keyword rankings confirmed that the pages had, in fact, disappeared. Are you ready? Then … BAM!

Landing Page 51

Landing Page Keywords SEO Publisher 51

Bramework

DECEMBER 21, 2023

Here are a few facts about blogging that just might blow your mind: Domains with blogs have 434% more indexed landing pages on Google than domains without blogs, according to Tech Client. Content allows Google’s crawlers to find you by the keywords you use. These leads then find you be searching the keyword and VOILA!

Blog 98

Blog Blogging Brand Awareness Search Engine Optimization 98

Neil Patel

JANUARY 18, 2023

For one brand, it might be building a YouTube channel or putting testimonial content on landing pages. Companies should build out relevant content that fills these features and supports their pages to seize that popularity. These signals represent a page’s visual stability, loading speed, and general responsiveness.

Engineering 113

Engineering SEO Advertising Social Media 113

Moz

FEBRUARY 21, 2021

In December 2019, Google officially rolled out the Bidirectional Encoder Representations from Transformers (BERT) algorithm update worldwide. Before NLP, if someone searches for the query “2019 brazil traveler to usa need a visa”, Google thinks that this is an informational query to confirm if a U.S Natural Language Processing (NLP).

SEO 66

SEO Text Keywords Content Creation 66

Moz

NOVEMBER 16, 2020

Despite the slowdown, the industry will spend more on native ads in 2020 than they did in 2019, but at a much smaller growth rate. We've seen certain keywords give advertisers a better chance at a user clicking through to their landing page. According to eMarketer , $47.33 growth spurt. Sponsored content.

Editorial 66

Editorial Advertising Brand Awareness Healthcare 66

Moz

SEPTEMBER 27, 2020

For instance, let’s have a look at this post , from August 2019, which talks about Google’s regular updates and what webmasters should focus on: “Focus on content: pages that drop after a core update don’t have anything wrong to fix. Example: you hope to rank for heavily competitive informational keywords with a 200-words blog post.

Content 74

Content Keywords Ad Copy SEO 74

Moz

APRIL 3, 2019

Posted by AlliBerry3 There’s a lot to consider when creating a content strategy in 2019. To get your content to perform well in paid search, it’ll need to be more niche and targeted to the keywords you’re bidding on, otherwise, your quality score will suffer. Once on the landing page, it also gives me exactly what I’m looking for.

Brand 68

Brand Government Brand Awareness Finance 68

Content Marketing Institute

JANUARY 21, 2019

Not only are their answers useful and insightful, they’re often rich with keywords. They help my page rank far more effectively than if I optimized the page myself. TIP: Make sure your commercial-intent pages are optimized to drive the highest conversion possible. These 7 Visual Tactics Can Boost Landing Page Conversions.

Content Marketing 111

Content Marketing Marketing Editorial Content 111

Moz

MAY 2, 2019

First, you'll want to gather a list of branded and unbranded keywords. You can use Moz's Keyword Explorer or your keyword tool of choice to quickly suss out the organic keywords your competitors are using. You can use a tool like the Permutator to rapidly expand your list of keywords.

Portfolio 57

Portfolio Landing Page Agency Keywords 57

The Hoth

NOVEMBER 28, 2022

Google classifies any pages that “could potentially impact the future happiness, health, or financial stability of users” as “ Your Money or Your Life ” ( YMYL ) pages. YMYL is a vital part of the latest Google Search Quality Evaluator Guidelines , and its importance only increased from the July 2019 update.

Medical 98

Medical Content Creator Landing Page Hospitality 98

Neil Patel

MARCH 4, 2023

As of 2019, people can now read languages like Hebrew or Arabic with right to left language support. The addition of Translation Engine , which is Airbnb’s machine translation tool, allows users to see user-generated content in their preferred language (including guest-host interactions and international SEO keywords).

Content 81

Content Consulting Communication Brand 81

Neil Patel

FEBRUARY 16, 2021

You could force a spider to index and rank your page based on nothing more than how many times a particular search phrase (“keyword”) appeared on the page. The keyword didn’t even have to be in the body of the page itself. Today, keyword and meta tag stuffing will get you penalized, not rewarded.

Website 141

Website Search Engine Optimization Social Media Engineering 141

Moz

DECEMBER 21, 2020

Keywords in business title. This was good to see, given Google’s known (and unfortunate) rewarding of brands that stuff keywords into their business titles in violation of Google’s guidelines. I saw only one business that had extraneous keywords in its title. Page Authority of GMB landing page. Summing up.

SEO 81

SEO Food Landing Page Brand 81

Moz

MAY 2, 2019

But one of my resolutions for 2019 is to bring together SEO and PPC people, because SEO can learn a lot from PPC, and yes, PPC, you also can learn a lot from SEO. Too many keywords. First thing, too many keywords. That would also work for that particular keyword. What are you doing here talking about PPC?". Phrase match.

Ads 68

Ads Ad Copy Keywords Agency 68

Moz

MAY 26, 2020

Posted by ErikaOnLogic In October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic. We ramped up our paid search budget for both terms “Logic Supply” and “OnLogic”, and prioritized pages and keywords to elevate in Google Ads in case the domain change did have an impact on our core keyword rankings.

Script 71

Script Manufacturing Projects SEO 71

Moz

AUGUST 27, 2020

But one of my resolutions for 2019 is to bring together SEO and PPC people, because SEO can learn a lot from PPC, and yes, PPC, you also can learn a lot from SEO. Too many keywords. First thing, too many keywords. That would also work for that particular keyword. What are you doing here talking about PPC?". Phrase match.

Ads 64

Ads Ad Copy Keywords Agency 64

Content Hacker

JULY 21, 2023

In 2019, I had a life-changing discovery on blog writing when a top SEO consultant, the one behind WebMD’s rise to the top of Google, taught me that every single blog I write should have persuasive copy, and a “sales letter” blend at the bottom. We delivered over a million blogs every year.

Content Marketing 73

Content Marketing Persuasion Marketing Government 73

Moz

NOVEMBER 14, 2019

In a super actionable follow-up to his MozCon 2019 presentation , Ross Simmonds reveals how to go beyond the mediocre when it comes to your content distribution plan, reaching new audiences in just the right place at the right time. Video transcription by Speechpad.com.

Content 52

Content Social Media Sales Communication 52

Neil Patel

JANUARY 21, 2021

The best knowledge we have of Google’s algorithm comes in the form of major algorithm updates like: Mobile-first update (July 2019): Googlebot now looks at all websites as a smartphone, prioritizing sites that work well on mobile devices. Use Ubersuggest to Check Your Site’s Keyword Rank. Step #1: Get to Know the Google Algorithm.

Keywords 145

Keywords Text SEO Social Media 145

The Creative Penn

FEBRUARY 26, 2024

But despite all my published work, I still had a desire to write travel, and so in 2019, I started BooksAndTravel.page , with articles and photos about travel and books, as well as a bi-monthly podcast. Plus Facebook Ads to a landing page on my Shopify store, JFPennBooks.com to continue fostering direct sales.

Writing 98

Writing Projects Publishing Publisher 98

Moz

AUGUST 7, 2019

Keyword difficulty (and CPC) has skyrocketed in most verticals. In my current space, Unified Communication as a Service ( UCaaS ), some of the CPCs have nearly doubled since 2017, with many keywords hovering close to $300 per click. Lack of organic keyword growth. So, that’s exactly what we did. The outcome?

Media 49

Media SEO Sales Keywords 49