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Flesch Reading Ease: What It Is and Why It Matters

ContentWriters

Studies show that readers tend to disengage when text feels overly complex or verbose, which can lead to lower engagement and conversions. Break your writing into shorter, more meaningful paragraphs to help readers navigate your text and better understand what you’re trying to convey.

IT 105
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How to Write a Marketing Script

ContentWriters

Instead: Alternate between people if you have multiple speakers Use visual transitions to maintain interest Include action sequences or demonstrations Add supporting graphics or text overlays Stay True to Your Brand Your script should align with your brand voice across all channels.

Script 105
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3 Life and Marketing Success Resolutions for 2019

Content Marketing Institute

? ?. This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. 31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). The team at CMI is nice enough to publish this so the entire CMI audience can watch and read it.

Marketing 111
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Your Online Writing Portfolio: 11 Must-Haves for a Standout Portfolio

Elna Cain

From there, add a title and a Media & Text block and fill in the information. When you are done adding your writing samples to your freelance portfolio, hit publish and make sure to add the page to your menu, and there ya go! Nowadays, it’s not hard to guest post or publish an article on LinkedIn, for example.

Portfolio 244
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Why Local Businesses Will Need Websites More than Ever in 2019

Moz

Our answer to this question is,“Yes, you’ve never needed a website more than you will in 2019.” These consumer desires are then reflected in what the business publishes on its website, including its homepage, location landing pages, about page, blog and other components. What we’re describing here isn’t a set of disconnected efforts.

Website 91
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How to Write a Listicle

ContentWriters

Think about how much easier it is to remember “3 key steps” versus reading through paragraphs of unstructured text. It’s essential to see what information has already been published to understand what your competition is creating and your audience wants. List articles naturally provide that structure.

Writing 59
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Changes In Publishing With Jane Friedman

The Creative Penn

What has changed in the publishing industry over the last few years? This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. She's also an award-winning publishing commentator, writer, editor, professional speaker and teacher.