Neil Patel

MARCH 9, 2021

Creative advertising gives you more bang for your buck, and Snapchat is a perfect channel to showcase this; but how much do Snapchat ads cost? Before we dig into the numbers, let’s cover what impacts Snapchat ad costs. 5 Factors That Affect Snapchat Ads Cost. You can constantly tweak your approach to improve your ROI.

Ads 131

Ads Advertising Social Media Landing Page 131

Neil Patel

NOVEMBER 5, 2019

And I’ve noticed that very few people are talking about what’s really going to happen in 2020. What’s going to happen in 2020? In 2020, you will see more companies adopting business intelligence solutions… from paid ones to free ones like Google Data Studio. So, what are these trends? Alright, here goes…. Of course not!!!

Marketing 112

Marketing Agency Food Finance 112

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Brand Awareness 145

Brand Awareness Brand Social Media Persuasion 145

Neil Patel

MARCH 15, 2021

This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. Let’s look at who millennials are and how you can use that data to create targeted ads that will convince them to convert. However, these insights need to inform your paid ad strategy.

Ads 122

Ads Advertising Manufacturing Social Media 122

Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. It’s a quick and effective way to help with brand recognition.

Brand 139

Brand Marketing Retail Advertising 139

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Brand 143

Brand Brand Awareness Social Media Promotion 143

Neil Patel

SEPTEMBER 24, 2020

Research shows Google Ads produces 3.5 It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. They’re one of New York’s fastest-growing digital ad agencies. They manage more than 100 million in ad spend for their clients.

Agency 97

Agency Advertising Transportation Landing Page 97

Neil Patel

OCTOBER 6, 2020

trillion in 2020 to 6.5 I’ve built ecommerce companies of all sizes — from startups to established Fortune 500 brands. They follow a specific e-commerce marketing process that focuses on brand discovery, creating a strategic plan, tracking and reporting set up, and ongoing optimization. Ecommerce is still growing.

Marketing 106

Marketing Agency Search Engine Optimization Advertising 106

Content Marketing Institute

JANUARY 28, 2019

And then, more recently, as approaches such as branded content, brand journalism, native advertising, and brand experience ( yeah it’s a thing ) grew in popularity, we wrote an article and created an accompanying video that tried to separate signal from noise on the different approaches of content in the business.

Marketing 106

Marketing Government Content Content Creation 106

Moz

NOVEMBER 3, 2020

Posted by ColanNielsen 2020 has been a busy year for Google My Business (GMB). So far in 2020 we are up to 54 changes. As you can tell, changes that impact Google My Business came at a fast pace — and at high volume — in 2020. January: Google posts borked — hello, 2020!

Healthcare 84

Healthcare Script Ads SEO 84

Neil Patel

APRIL 15, 2021

Google’s call-only ads make it easy for customers to call your business. This article explains what these useful ads are, how they could benefit your business, and how you can start running them today. What Are Call-Only Ads? Call-only ads, officially called “ call ads ” by Google, lets customers call you directly from Google.

Ads 109

Ads Ad Copy Copy Contractor 109

ContentWriters

OCTOBER 14, 2022

Even if you’re not familiar with this particular tune, it’s safe to assume you’re well aware of the way these two iconic brands fight tooth and nail to dominate the beverage market. Coke vs. Pepsi ads, such as blind taste tests , have become classic ads that have spawned similar campaigns for other brands.

Ads 98

Ads Food Marketing Advertising 98

Moz

FEBRUARY 25, 2020

In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. Here's our big "winner" for 2020, a search for "lollipop" — the #1 ranking came in at an incredible 2,938px down. At 2,938px, the 2020 winner comes in at just over three times 2013's worst-case scenario.

Ads 72

Ads Entertainment Text Brand 72

Moz

FEBRUARY 4, 2020

In this article, I will take a look at what is in store for SEO in 2020 and how these factors will change the way we formulate strategies throughout the next year and beyond. For example, if your site sells shoes, you need to think about how many different types, colors, sizes, brands, and concepts exist for your shoes.

SEO 93

SEO Architecture Concept Keywords 93

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. According to ComScore , by 2020, 50% of consumers will interact with voice-activated technology. Click To Tweet.

Brand 109

Brand Content Storytelling Editorial Team 109

Neil Patel

SEPTEMBER 10, 2019

Especially when you consider that they generate over $100 billion+ per year in ad revenue? But there is one issue with making changes manually, and I know this because I own an ad agency and I do the SEO for my own website. The post 7 Advanced SEO Strategies I’m Trying to Implement Before 2020 appeared first on Neil Patel.

SEO 111

SEO Medical Engineering Website 111

Neil Patel

DECEMBER 2, 2021

In 2020, online retail sales during the holiday period totaled $186 billion, and Cyber Monday was the biggest online shopping day in U.S. This year, the five days between Thanksgiving and Cyber Monday are projected to increase by 14 percent compared to 2020. Run awareness-based campaigns on every major paid ad channel.

Digital Marketing 140

Digital Marketing Marketing Retail Brand Awareness 140

Neil Patel

JANUARY 20, 2022

Global usage of social media, which was already high, exploded during the pandemic in 2020. Whether you are a marketer or a brand looking to revamp your social media strategies, we have good news for you: Neil Patel is hosting a live webinar to show you some innovative social ad strategies you can use to beat your competition.

Ads 90

Ads Social Media Advertising Agency 90

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. More broadly, according to Bridge Ratings estimates reported by Inside Radio , overall podcast ad revenue is projected to reach $534 million by 2020.@cmicontent's Power of the podcast.

Brand 111

Brand Storytelling Creativity Content Marketing 111

Moz

SEPTEMBER 28, 2020

This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. Whatever your business can offer to support local shoppers’ aspirations for a safe, comfortable, happy holiday season at home is commendable at the end of a very challenging 2020. You’ve discovered these brands, but you don’t like them.

SEO 73

SEO Retail Entertainment Sales 73

Neil Patel

MARCH 25, 2021

It’s ideal for brands targeting a younger audience, as the majority of TikTok users are between the ages of 10 and 29. Tapping into this diverse market offers a lucrative opportunity for brands. In 2020, TikTok was ranked one of the world’s top mobile apps , outperforming YouTtube, Tinder, and Netflix.

Landing Page 141

Landing Page Social Media Advertising Creativity 141

Moz

NOVEMBER 2, 2020

In 2020, it’s time to turn up the local SEO industry’s dial on conscious spending. In 2020, AmEx is placing special emphasis on shopping locally to help SMBs remain viable amid the challenges of the public health emergency. As of August 2020, 163,735 total U.S. Small Business Saturday’s date this year is November 28th.

Marketing 71

Marketing Agency Education Food 71

Moz

JANUARY 5, 2020

Nothing in my career satisfies me more than advising any brand that’s determined to improve life quality in some spot on the map. Succeeding in 2020 means becoming a clear-eyed surveyor of any structural issues as well as seeing the "good bones" potential, so that you can flip dilapidation into dollars.

SEO 78

SEO Government Utilities Medical 78

Neil Patel

FEBRUARY 19, 2021

This shift has made retail brands rethink their marketing and advertising strategies, allocating more of their budgets toward SEO and paid search campaigns. In 2020, advertisers spent almost $200 billion in paid search ads , with retail spending over $15 billion , and this number is expected to increase moving forward.

Social Media 145

Social Media Sales Media Retail 145

Verblio

OCTOBER 21, 2022

However, while some may think it’s a simple task, the truth is that it takes time and research to build your brand. You may not have the budget for a large advertising campaign, and even if you do, you may not be sure how to target your ads so that they reach the right people. Content Marketing Increases Brand Awareness.

Content Marketing 98

Content Marketing Brand Marketing Content 98

Moz

JULY 15, 2020

There's endless possibilities w/ #machinelearning : Some cool things: - AI-generated faces - Auto-excuse generator (need that) Leveraging for SEO: - Keyword research - Forecasting time series - Extracting entities and categories from URLs - Internal link analysis #mozcon — Seer Interactive (@SeerInteractive) July 15, 2020.

Keywords 68

Keywords SEO Promotion Content Creation 68

Moz

OCTOBER 14, 2020

A Wall Street Journal article in June 2020 measured a strong advantage of YouTube in Google search results, but that article focused on 98 hand-selected videos to compare YouTube to other platforms. While this data set is only 10,000 keywords, it was specifically designed to evenly represent the industry categories in Google Ads.

Construction 64

Construction Keywords Concept Ads 64

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. 5 Timely Trends for 2020: 1. new & ramping up search experiences — James Wirth (@jameswirth) July 14, 2020. Andy started off by walking us through the three key aspects of thought leadership: personal brand, taking a stand, and proving expert insights.

Brand Awareness 59

Brand Awareness Ad Copy Keywords Brand 59

Jane Friedman

JANUARY 4, 2023

I had three books in my catalogue and dabbled in Amazon Ads. In 2020, I had my breakout year, generating $7,500 in revenue for my business. Almost all of that $7,500 in revenue went to Facebook and Amazon Ads. In fact, I spent $2,000 out of pocket just testing ads to get things working for my series. I was ecstatic.

Marketing 130

Marketing Ads Audience Publishing 130

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. 5 Timely Trends for 2020: 1. new & ramping up search experiences — James Wirth (@jameswirth) July 14, 2020. Andy started off by walking us through the three key aspects of thought leadership: personal brand, taking a stand, and proving expert insights.

Brand Awareness 58

Brand Awareness Ad Copy Keywords Brand 58

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. 5 Timely Trends for 2020: 1. new & ramping up search experiences — James Wirth (@jameswirth) July 14, 2020. Andy started off by walking us through the three key aspects of thought leadership: personal brand, taking a stand, and proving expert insights.

Brand Awareness 58

Brand Awareness Ad Copy Keywords Brand 58

Neil Patel

SEPTEMBER 2, 2021

Advertise your brand. In fact, it was one of the top five downloaded apps in the App Store and Google Play in 2020. At the end of 2020, Instagram surpassed one billion global users. For it to be worth their time, these brands are only interested in influencers with large audiences. Become an Instagram coach.

Food 145

Food Social Media Promotion Advertising 145

Content Marketing Institute

NOVEMBER 19, 2018

billion in market revenue by 2020, making it a lucrative playing field for enterprising marketers. Few social media platforms have done more to help brands capitalize on this booming entertainment trend than Twitch. The new entertainment category these events have spawned – esports – is projected to reach $1.65

Audience 86

Audience Brand Entertainment Concept 86

Neil Patel

JULY 27, 2021

Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. There aren’t many ads, and many of the big-name competitors haven’t reached the market yet, which means there are opportunities for smaller businesses to come in and display ads at a low cost. Create In-Game Ads.

Marketing 144

Marketing Brand Awareness Advertising Manufacturing 144

Neil Patel

NOVEMBER 26, 2020

Have you ever seen a Facebook ad for Chanel? Or an Instagram ad for Lamborghini? That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. What Qualifies as a Luxury Brand? Me neither.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

Contently

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. Paid ads and content marketing have inverse reputations. Ads tend to be annoying disruptions that don’t work well but are very easy to track for ROI.

Content Marketing 134

Content Marketing Marketing Content Content Creator 134

Moz

JANUARY 14, 2020

Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. High-performing websites got significantly more mobile traffic than the chasing pack.

Website 69

Website Retail Digital Marketing Advertising 69