Moz

FEBRUARY 4, 2020

In this article, I will take a look at what is in store for SEO in 2020 and how these factors will change the way we formulate strategies throughout the next year and beyond. For example, if your site sells shoes, you need to think about how many different types, colors, sizes, brands, and concepts exist for your shoes.

SEO 93

SEO Architecture Concept Keywords 93

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Consulting 80

Consulting Brand Awareness SEO Keywords 80

Neil Patel

SEPTEMBER 10, 2019

Well, I’m going to leverage a handful of tactics: Guest post – guest posting on popular industry and news sites should help increase my brand recognition over time. For example, I have so many pages on “keyword tools” and “keyword research” that Google doesn’t necessarily know which page to rank. How you may ask?

SEO 111

SEO Medical Engineering Website 111

Moz

MAY 21, 2020

We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. Additionally, we know that budgets are tight right now.

Digital Marketing 70

Digital Marketing Brand Awareness Consulting SEO 70

Moz

FEBRUARY 25, 2020

In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. Here's our big "winner" for 2020, a search for "lollipop" — the #1 ranking came in at an incredible 2,938px down. At 2,938px, the 2020 winner comes in at just over three times 2013's worst-case scenario.

Ads 72

Ads Entertainment Text Brand 72

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Consulting 74

Consulting Brand Awareness SEO Keywords 74

Moz

DECEMBER 27, 2020

2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below. You’ll find several Whiteboard Friday episodes (past and present), local SEO tips, and advice for empathetic marketing, along with the optimistic SEO predictions for 2020 and beyond — made in pre-COVID times. Enjoy! ? ?.

Blog Post 71

Blog Post Post Blogging Blog 71

Moz

JUNE 25, 2020

It will be part of a larger "Link Building in 2020 Series and Beyond." Unlinked brand, product, name, etc. This is a gold mine if you're working with a website that has a lot of proprietary images or really great graphic design, maybe you have infographics or some things that are special to the brand or the domain. So, so easy.

Text 80

Text Content Creation SEO Keywords 80

Moz

JULY 15, 2020

There's endless possibilities w/ #machinelearning : Some cool things: - AI-generated faces - Auto-excuse generator (need that) Leveraging for SEO: - Keyword research - Forecasting time series - Extracting entities and categories from URLs - Internal link analysis #mozcon — Seer Interactive (@SeerInteractive) July 15, 2020.

Keywords 68

Keywords SEO Promotion Content Creation 68

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. However, you don’t necessarily have to create brand-related memes.

Content Marketing 145

Content Marketing Marketing Entertainment Content 145

Moz

JANUARY 5, 2020

Nothing in my career satisfies me more than advising any brand that’s determined to improve life quality in some spot on the map. Succeeding in 2020 means becoming a clear-eyed surveyor of any structural issues as well as seeing the "good bones" potential, so that you can flip dilapidation into dollars.

SEO 78

SEO Government Utilities Medical 78

Moz

JUNE 25, 2020

It will be part of a larger "Link Building in 2020 Series and Beyond." Unlinked brand, product, name, etc. This is a gold mine if you're working with a website that has a lot of proprietary images or really great graphic design, maybe you have infographics or some things that are special to the brand or the domain. So, so easy.

Text 77

Text Content Creation SEO Keywords 77

Moz

OCTOBER 14, 2020

A Wall Street Journal article in June 2020 measured a strong advantage of YouTube in Google search results, but that article focused on 98 hand-selected videos to compare YouTube to other platforms. While this data set is only 10,000 keywords, it was specifically designed to evenly represent the industry categories in Google Ads.

Construction 64

Construction Keywords Concept Ads 64

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Gucci, Rolex, Ferrari.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

Moz

JULY 15, 2020

There's endless possibilities w/ #machinelearning : Some cool things: - AI-generated faces - Auto-excuse generator (need that) Leveraging for SEO: - Keyword research - Forecasting time series - Extracting entities and categories from URLs - Internal link analysis #mozcon — Seer Interactive (@SeerInteractive) July 15, 2020.

Keywords 61

Keywords SEO Promotion Content Creation 61

Moz

AUGUST 30, 2020

Posted by Cyrus-Shepard If your websites are like most, they include a fair amount of extra "stuff" in the title tags : things like your brand name or repeating boilerplate text that appears across multiple pages. When choosing which part of a title to shorten, brand names and boilerplate text are obvious choices. What is boilerplate?

Brand 85

Brand SEO Text Keywords 85

Neil Patel

FEBRUARY 19, 2021

This shift has made retail brands rethink their marketing and advertising strategies, allocating more of their budgets toward SEO and paid search campaigns. In 2020, advertisers spent almost $200 billion in paid search ads , with retail spending over $15 billion , and this number is expected to increase moving forward.

Social Media 145

Social Media Sales Media Retail 145

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. 5 Timely Trends for 2020: 1. new & ramping up search experiences — James Wirth (@jameswirth) July 14, 2020. Andy started off by walking us through the three key aspects of thought leadership: personal brand, taking a stand, and proving expert insights.

Brand Awareness 59

Brand Awareness Ad Copy Keywords Brand 59

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. 5 Timely Trends for 2020: 1. new & ramping up search experiences — James Wirth (@jameswirth) July 14, 2020. Andy started off by walking us through the three key aspects of thought leadership: personal brand, taking a stand, and proving expert insights.

Brand Awareness 58

Brand Awareness Ad Copy Keywords Brand 58

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. 5 Timely Trends for 2020: 1. new & ramping up search experiences — James Wirth (@jameswirth) July 14, 2020. Andy started off by walking us through the three key aspects of thought leadership: personal brand, taking a stand, and proving expert insights.

Brand Awareness 58

Brand Awareness Ad Copy Keywords Brand 58

Neil Patel

MARCH 29, 2021

Even more groundbreaking, Gates suggested content could serve as an equalizer because anyone (and any brand) could create and publish content: One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create. In fact, global online content consumption doubled in 2020.

Content 145

Content Keywords Digital Marketing Social Media 145

Neil Patel

MARCH 25, 2021

It’s ideal for brands targeting a younger audience, as the majority of TikTok users are between the ages of 10 and 29. Tapping into this diverse market offers a lucrative opportunity for brands. In 2020, TikTok was ranked one of the world’s top mobile apps , outperforming YouTtube, Tinder, and Netflix.

Landing Page 141

Landing Page Social Media Advertising Creativity 141

Moz

DECEMBER 7, 2020

Posted by desordi It would be downplaying it to say that 2020 has been a whirlwind of a year. Above is an example of a keyword ranking increase for one of our clients in the data intelligence industry. PAA questions have been an effective strategy in 2020 to increase traffic and increase brand awareness to our clients’ sites.

SEO 57

SEO Content Creation Digital Marketing Keywords 57

Neil Patel

AUGUST 28, 2020

You may need to: Rank your entire website or specific keywords higher Get more qualified traffic and leads, or Drive sales directly from organic search. But you realize Google isn’t ranking them for your target keywords. The main ones being: SEO-optimized content marketing Voice SEO Link building, Local SEO, and eCommerce SEO.

Agency 144

Agency SEO Search Engine Optimization Projects 144

Express Writers

JANUARY 17, 2023

Improve Your Keyword Research. SEO strategies help improve your search rankings for specific keywords. And Google Trends can help you do better keyword research. Use the Explore feature and enter a keyword or phrase you are considering. Use the Explore feature and enter a keyword or phrase you are considering.

Content Marketing 122

Content Marketing SEO Marketing Content 122

Neil Patel

FEBRUARY 18, 2020

All in all, I spent $247,218 during the month of January 2020. Originally, I was hoping that I could convert a portion of the Ubersuggest customer base into agency clients but as we continually move upstream and work with bigger brands, the conversion rate from an Ubersuggest visitor to a paying consulting customer has been low.

Keywords 145

Keywords Projects SEO Consulting 145

Neil Patel

MAY 4, 2021

Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Even the Content Marketing Institute concedes there is no template for this, because every person and brand’s needs and goals are different. Stay Authentic and On-Brand. Take my case for example. I worked hard.

Social Media 145

Social Media Construction Digital Marketing Content Management System 145

Moz

MAY 7, 2020

Posted by Cyrus-Shepard Smart keyword research forms the basis of all successful SEO. In today's Whiteboard Friday, Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time. Welcome to a very special edition of Whiteboard Friday talking about keyword research today.

Keywords 68

Keywords SEO Concept Website 68

Neil Patel

JANUARY 21, 2021

Created in May 2020 by Paul Davison and Rohan Seth, the app has caught the attention of venture capital firm Andreessen Horowitz and celebrities. If you want to diversify your feed, search for keywords you’re interested in and follow people who come up in the results. Five Ways Brands and Influencers Can Use the Clubhouse App.

Social Media 138

Social Media Media Engagement Concept 138

Backlinko

APRIL 17, 2024

Despite applying all the right tactics and strategies, your website is not guaranteed to rank in the top 10 search engine results for your desired keywords. They work exclusively with enterprise brands, helping them fix their website’s technical issues after performing a thorough site audit. On their “ Do You Need an SEO?

SEO 119

SEO Agency Collaboration Content Creation 119

Neil Patel

SEPTEMBER 8, 2020

And if you need to, you’re able to advise others on keyword strategy and budget planning because you’re a search engine master. With Google Connect, you can display your thought leadership and host co-branded events. To qualify for a Google Badge in 2020, your Google Ad spend must be at least $10,000 in 90 days. Expanded Reach.

Ads 29

Ads Advertising Education Management 29

Neil Patel

JUNE 22, 2021

Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021. How to Choose Which Content Marketing Strategies Are Right for Your Brand. When it comes to content marketing, you’ll want to be particularly aware of your brand voice.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Neil Patel

DECEMBER 9, 2020

According to Gartner , 30% of companies will use machine learning in one part of their sales process by 2020. You need to make sure you use all relevant keywords, discuss every relevant topic, and cover all of your bases in general. Machine learning is on the verge of transforming the marketing sector. Increase Personalization.

Digital Marketing 144

Digital Marketing Marketing Utilities Content Creation 144

Moz

JULY 15, 2020

There's endless possibilities w/ #machinelearning : Some cool things: - AI-generated faces - Auto-excuse generator (need that) Leveraging for SEO: - Keyword research - Forecasting time series - Extracting entities and categories from URLs - Internal link analysis #mozcon — Seer Interactive (@SeerInteractive) July 15, 2020.

Keywords 46

Keywords SEO Promotion Content Creation 46

Content Marketing Institute

OCTOBER 11, 2017

Brands are not getting much of a return on that investment. Wouldn’t it be great if you could turn your brand into a content powerhouse of the future – today? The convergence of content marketing and SEO initiatives is what will help brands of the future achieve those critical goals and objectives. It’s that simple.

SEO 111

SEO Marketing Content Audience 111

BKA Content

MARCH 20, 2024

Whether optimizing website content, writing blog posts or implementing targeted keywords, we have the expertise to improve your online presence and attract local clients. From keyword optimization to local directory listings, SmartSites works to get your business noticed by the right audience.

SEO 98

SEO Search Engine Optimization Digital Marketing Brand Awareness 98

Neil Patel

JANUARY 15, 2021

Understanding SEO is crucial to significantly increase your traffic and brand awareness. Check #2: Is each page on your website optimized for SEO keywords? Remember, optimize appropriately without keyword stuffing ! Check #5: Do all your images have keywords in their ALT tags ? Step 1: Use Long Tail Keywords.

SEO 145

SEO Landing Page Keywords Social Media 145