Neil Patel

JANUARY 15, 2019

Digital marketing is going to change drastically in 2019. You already know that each year marketing gets more expensive and more competitive. One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies. That’s just a given. That’s crazy!

Digital Marketing 112

Digital Marketing Marketing SEO Engineering 112

Neil Patel

MARCH 30, 2021

Because we have over a billion keywords globally in Ubersuggest and we already have a questions section, I thought it would be fun to see what it would look like worldwide. In 2017 it was 13.41% and it went up to 14.52% in 2020. The big change though was “how” related keywords went up consistently each year.

SEO 145

SEO Keywords Agency Digital Marketing 145

Neil Patel

SEPTEMBER 10, 2019

Before I get into it, just look at my search traffic from the term “digital marketing”. For example, I have so many pages on “keyword tools” and “keyword research” that Google doesn’t necessarily know which page to rank. To really do well, you have to get a bit more technical than most marketers are comfortable with.

SEO 111

SEO Medical Engineering Website 111

Moz

DECEMBER 15, 2020

Posted by clschwartz It goes without saying that 2020 has been a wild ride. If you're like me, you've missed some exciting news or even taken some time away from all things digital when it felt like the world was just too much. Here's a recap of what you might have missed in the chaos that has been 2020.

Keywords 80

Keywords SEO Digital Marketing Publishing 80

Moz

JUNE 23, 2020

9:00am – Keynote – Welcome to MozCon Virtual 2020 + State of the Industry. Connect and chat with like-minded marketers on a wide range of digital marketing topics! 12:55pm – Keynote – Moving Targets: Keywords in Crisis. Meyers, Marketing Scientist, Moz. 5:15pm – That's a wrap for MozCon Virtual 2020!

Consulting 80

Consulting Brand Awareness SEO Keywords 80

Moz

MAY 21, 2020

We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. Additionally, we know that budgets are tight right now.

Digital Marketing 70

Digital Marketing Brand Awareness Consulting SEO 70

Neil Patel

NOVEMBER 26, 2020

Luxury Marketing Trends. According to Statista , the global luxury goods market will increase from $285.1 billion in 2020 to $388 billion in 2025. All that’s to say: digital marketing must be a key part of a luxury brand’s strategy going forward. Luxury Brand Marketing Strategies. Next, define your goals.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

Moz

JUNE 23, 2020

9:00am – Keynote – Welcome to MozCon Virtual 2020 + State of the Industry. Connect and chat with like-minded marketers on a wide range of digital marketing topics! 12:55pm – Keynote – Moving Targets: Keywords in Crisis. Meyers, Marketing Scientist, Moz. 5:15pm – That's a wrap for MozCon Virtual 2020!

Consulting 74

Consulting Brand Awareness SEO Keywords 74

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Neil Patel

MARCH 29, 2021

In 1996, Bill Gates wrote an essay that changed the course of digital marketing. While Google has been notoriously quiet about what exactly it takes to get in their good graces, many expert marketers (and a few Googlers ) have stated that high-quality content is the key to ranking well on Google. Does it still ring true?

Content 145

Content Keywords Digital Marketing Social Media 145

Moz

DECEMBER 7, 2020

Posted by desordi It would be downplaying it to say that 2020 has been a whirlwind of a year. Many digital marketing companies packed up their office spaces in February, and employees — from the C-Suite to entry-level — had to adopt a new working style many were not accustomed to. It comes with the job.

SEO 57

SEO Content Creation Digital Marketing Keywords 57

Neil Patel

AUGUST 28, 2020

The main ones being: SEO-optimized content marketing Voice SEO Link building, Local SEO, and eCommerce SEO. You may need to: Rank your entire website or specific keywords higher Get more qualified traffic and leads, or Drive sales directly from organic search. But you realize Google isn’t ranking them for your target keywords.

Agency 144

Agency SEO Search Engine Optimization Projects 144

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Take my case for example.

Social Media 145

Social Media Construction Digital Marketing Content Management System 145

Backlinko

APRIL 17, 2024

Despite applying all the right tactics and strategies, your website is not guaranteed to rank in the top 10 search engine results for your desired keywords. Bill Sebald , the founder of Greenlane Marketing, has nearly three decades of SEO experience under his belt. On their “ Do You Need an SEO? We don’t keep a sales pipeline either.

SEO 119

SEO Agency Collaboration Content Creation 119

BKA Content

MARCH 20, 2024

Whether optimizing website content, writing blog posts or implementing targeted keywords, we have the expertise to improve your online presence and attract local clients. From keyword optimization to local directory listings, SmartSites works to get your business noticed by the right audience.

SEO 98

SEO Search Engine Optimization Digital Marketing Brand Awareness 98

Neil Patel

FEBRUARY 19, 2021

This shift has made retail brands rethink their marketing and advertising strategies, allocating more of their budgets toward SEO and paid search campaigns. In 2020, advertisers spent almost $200 billion in paid search ads , with retail spending over $15 billion , and this number is expected to increase moving forward.

Social Media 145

Social Media Sales Media Retail 145

Copywriter Collective

AUGUST 6, 2024

I’ve even found that honing my skills over nearly a decade in digital marketing made my mindset worse at times. I go back to a few key points when I need to refocus on what made me passionate about things like organic traffic and keywords in the first place. Writing is an equally rewarding and isolating freelance profession.

Copywriter 105

Copywriter Copywriting Freelance Freelance Copywriting 105

Neil Patel

JANUARY 21, 2021

Created in May 2020 by Paul Davison and Rohan Seth, the app has caught the attention of venture capital firm Andreessen Horowitz and celebrities. For instance, like TikTok’s algorithm, you’ll likely discover a lot of digital marketing content if you follow me. ” Twitter also released Voice Tweets.

Social Media 138

Social Media Media Engagement Concept 138

Neil Patel

JANUARY 27, 2021

But the thing about content marketing is – as with virtually everything digital – it’s constantly evolving and changing. Content Marketing: 2021 Current Trends. To operate on the assumption that what content marketing was it will always be is to fail at it. Not anymore. This will continue.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Neil Patel

DECEMBER 26, 2022

Product comparisons: A page that directly compares the specifications and features of two or more products (physical and digital) Content guide pages: Content pages that are typically part of a larger “hub” of data. The top three URLs for this query were how-to articles published in 2020 (1st and 2nd positions) and 2022 (3rd position).

Content 98

Content Keywords Publishing Publishing 98

Article Writing

NOVEMBER 4, 2022

In the most basic terms, digital marketing and SEO can be boiled down to understanding user intent and then structuring your strategy to provide that as comprehensively as possible. Marketing is all about finding ways to show your product to potential clients in a way that convinces them to buy it. Long-Tail Keywords.

Landing Page 97

Landing Page Keywords SEO Digital Marketing 97

Neil Patel

APRIL 3, 2023

In fact, this has been known since Google’s announcement in 2011 , and their reiteration of this as a ranking factor in 2020. You may also notice you’re ranking for fewer keywords than before. Beyond clicks, though, we also measured our performance by analyzing keyword universe. When it begins to underperform.

Content 145

Content Keywords Engineering Publishing 145

The Hoth

JANUARY 18, 2023

While search engine optimization is a popular topic amongst digital marketers , it’s less understood by C-suite executives and stakeholders. . SEO tactics are undoubtedly effective, with 61% of B2B marketers reporting that SEO (and the organic traffic it generates) drive more leads than any other marketing channel. .

SEO 104

SEO Education Digital Marketing Search Engine Optimization 104

Neil Patel

DECEMBER 16, 2020

I’ve already covered the basics, including choosing a profitable affiliate marketing niche in a previous post. One of the tips I gave was to use Google’s Keyword Planner to identify in-demand keywords (and, therefore, possibly valuable products that are worth spending the money to advertise).

Marketing 134

Marketing Social Media Promotion Script 134

ContentWriters

OCTOBER 27, 2022

Paid Search is also called search engine marketing (SEM) and pay-per-click (PPC). It utilizes paid advertising on search engines like Google where marketers bid for top-performing keywords. The biggest player in SEM is Google, which currently dominates the search market capturing more than 83 percent of search traffic.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Intergrowth

MARCH 30, 2023

One of our target readers is marketing specialists – the people who are writing blog articles, optimizing websites, and more every day. If we write quality content that helps them to grow as marketers, they are more likely to see us as an authority in digital marketing.

Content Marketing 104

Content Marketing Editorial Marketing Content 104

Quick Sprout

JULY 12, 2022

WebiMax is a digital marketing agency that specializes in reputation management for small businesses. NetReputation is considered one of the leading reputation management companies in the industry, even being recognized by Newsweek as the “World’s Leading Online Reputation Management Company” in both 2020 and 2021.

Management 139

Management Healthcare Medical Hospitality 139

Neil Patel

NOVEMBER 12, 2019

Just head over to Ubersuggest and type in the main keyword or phrase your article is about. You should now see a report that looks like this: This report shows you all of the blog posts around the web that contain your keyword or phrase within their title. I rank for competitive terms like “digital marketing”….

Content Marketing 111

Content Marketing Marketing Content Medical 111

Shorthand Content Marketing

JANUARY 5, 2023

Marketing Made Simple is another useful toolkit to take your digital marketing and your business to the next level. 3) Marketing Rebellion by Mark Schaefer. It’s no secret that much of the marketing advice available out there doesn’t work. Content marketing is intrinsically tied to social media marketing.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

Bramework

AUGUST 3, 2022

Using AI keyword research and analysis are core components of content marketing and blogging success. Today I will dive into the wonderful world of SEO keyword research, analysis and implementation. Why Keyword Research is Important. 55% of marketers say blog content creation is their top inbound marketing priority.

Keywords 52

Keywords Search Engine Optimization Blogging Blog 52

Shorthand Content Marketing

OCTOBER 7, 2022

As of 2020, there are almost 2 billion websites online, all of which need content to get visitors to pay attention to them. . Every blog post that is added to their site adds to their digital marketing footprint. SEO writing means that you must incorporate specific keywords and semantic language into your website content. .

Copywriter 97

Copywriter Copywriting Writing Content 97

Express Writers

APRIL 1, 2024

2020, the average blog post took 3 hours and 55 minutes to create. They can pull relevant and trending keywords to boost your website traffic using their data analytic training. About 72% of marketers say they saw increased engagement, 88% saw improved search engine ranking, and 51% saw greater brand loyalty.

Copywriter 98

Copywriter Copywriting Persuasion Food 98

Moz

OCTOBER 22, 2020

If you do happen to have a keyword rich business name, you will see an advantage there. So I'm not saying go out there and add a whole bunch of keywords to your business name on Google. You'll uncover even more SEO goodness in the MozCon 2020 video bundle. Don't do that.

Agency 83

Agency Keywords Utilities SEO 83

Neil Patel

APRIL 22, 2021

In summary, programmatic buying lets advertisers identify their target market through behavioral insights rather than just keywords, bid on those users, and deliver the ad in the blink of an eye. billion in 2020 and is expected to reach 155 billion in 2021. Here’s to hoping website users will click the ad and convert!

Advertising 117

Advertising Ads Agency Brand Awareness 117

Moz

AUGUST 12, 2020

And we're happy to share that if you missed the conference live, the MozCon 2020 video bundle is now available for your viewing pleasure! Schedule a viewing party with your team and get everyone on board with the best digital marketing advice, data, tools, and resources for the coming year. Rand Fishkin. Ross Simmonds.

Digital Marketing 70

Digital Marketing SEO Keywords Agency 70

Content Marketing Institute

NOVEMBER 16, 2018

As part of CMI’s new Mastering Content Marketing video series, we asked Courtney Cox Wakefield , digital marketing manager at Children’s Health, to share her view on trends shaping the search landscape, and the challenges and opportunities they hold for content marketing. YouTube, G News, Google Maps).

SEO 99

SEO Content Creator Engineering Content Marketing 99

BKA Content

JANUARY 30, 2023

However, in 2020, that need skyrocketed, and by 2021, demand for SEO rose to an all-time high. Today, even the more traditional businesses, with traditionally brick-and-mortar models, have gone digital, and they are looking for effective and cost-efficient ways to expand their reach online.

SEO 98

SEO Content Creation Search Engine Optimization Construction 98