Should You Ungate Your Content in 2021?
Ann Handley
MAY 11, 2021
Pageviews increased 143% between Q1 2020 and Q1 2021. One prospect she’d been talking to for 4 years finally became a client. >> Can you use a combination of other nurturing techniques —scoring leads, profiling progressively instead of all at once, taking a tiered approach that gates only content that’s closer to a sale?
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