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Why SaaS Brand Advocacy is More Important than Ever in 2021

Neil Patel

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy.

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Why Social Media is ‘Pay to Play’ in 2021 (And How to Get the Best Bang for Your Buck)

Neil Patel

3 Reasons Why Social Media Is Pay to Play in 2021. In other words, for every 100 interactions with your Facebook ad, nine will convert into a lead or sale. Paid Social Media Increases Brand Awareness. If your marketing objective is to increase brand awareness, paid social media should be part of your strategy.

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Content Strategy: What Is It & How to Develop One [2021]

Neil Patel

Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether. Different segments of the sales funnel warrant different types of content. Sales Metrics. Lead Metrics.

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Should You Ungate Your Content in 2021?

Ann Handley

Pageviews increased 143% between Q1 2020 and Q1 2021. Perhaps in Procurement, closer to the sale? >> >> Can you use a combination of other nurturing techniques —scoring leads, profiling progressively instead of all at once, taking a tiered approach that gates only content that’s closer to a sale?

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100+ Digital Marketing Statistics to Help You Compete in 2023

Smart Blogger

You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. From content marketing to closing sales, the statistics in this post will help guide you toward the best use of your time and resources. Wyzowl , 2021) 2. Well, no worries. We’ve got you. of all clicks.

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10 Snapchat Ads Strategies, Tips, and Resources

Neil Patel

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. GCCFriday achieved an incredible 150 percent sales growth with Snapchat ads. The page usually has a goal like: sales email list sign-ups white paper downloads.

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An Overview of SEO Pros and Cons

BKA Content

Effective SEO Builds Credibility Did you know that when people look for local businesses , 98% of them search online reviews, and 76% did so regularly in 2021? SEO Spreads Brand Awareness Like most business leaders, you want to invest in strategies that improve your brand awareness and meet your business goals.

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