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Copywriting Corporate Books

Melanie Saxton

These nonfiction books might include contributions from the people who helped make it happen — the initial visionaries, founding members, executive teams, boards of directors, account executives, creative directors, advertising managers, brand ambassadors, and even the end users of products and services (the customer).

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People Round Up, Early April, 2024

Publishing Trends

Working at Lagardère for 54 years, Leroy had been chair and CEO of Hachette Livre from 2021 to 2023 as well. Jennifer Trzaska will join as imprint sales director for Little, Brown, Running Press Group , and Workman Publishing. She was previously at Penguin Random House as imprint sales director of the Penguin Publishing Group.

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People Round-Up, Early April 2023

Publishing Trends

At First Second , Kirk Benshoff has been promoted to Creative Director, while Sunny Lee moves up to Associate Art Director and Samia Fakih becomes Assistant Editor. Arcadia had previously purchased Applewood’s Commonwealth Editions imprint in 2021.

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Using Sudowrite For Writing Fiction With Amit Gupta

The Creative Penn

I use and recommend Sudowrite as part of my creative process. You can try Sudowrite through my affiliate link: www.TheCreativePenn.com/sudowrite Amit Gupta is a science fiction writer, entrepreneur, and founder of Sudowrite, an AI-powered creative writing tool. It's almost like a creativity booster. Amit: Thanks, Joanna.

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People Round Up, Early March, 2024

Publishing Trends

Sally Poulson will lead both imprints, Priddy Books and Neon Squid as managing director. Joanne Clark will become creative director and Fiona Macdonald will take on the role of publishing director. Shelly Romero has joined Chooseco as senior editor, she was formerly at Scholastic and Cake Creative.