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AI is Not the Tool for SME Content Creation – and Google Knows It

Express Writers

While AI can share the workspace with a traditional writer and editor for content marketing, there is one thing it cannot do – SME content creation. Let’s go back to the double update released in December 2022 when the extra “E” was added to the E-A-T standard, making it now E-E-A-T.

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Business Lessons I’m Bringing into 2022: 2021 Income(ish) Report & Takeaways

Ashleyn Writes

Whether you’re trying to learn how to start a business—copywriter or not—or you’re a seasoned pro creative entrepreneur, in this post, I wanted to share with you some of the biggest lessons I learned, what I’m taking with me into 2022. Alright, here are the 15 magical takeaways I’m duct taping to my brain for 2022. That was hard. .

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Express Writers Year in Review: 2022 Milestones & What to Expect in 2023

Express Writers

In 2022, the Express Writers team got up close and personal with what it means to be agile and adaptable. We thought it would be great to share some of the things we’ve been working on or found interesting during 2022. 2022 Trends and Hot Topics. Content marketing never slows down, and 2022 was no exception.

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Search Engine Rewind: What We Learned In 2022 and Where SEO Is Going in 2023

Neil Patel

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. What Search Engine Trends Shaped 2022? Every year sees new trends and priorities for SEOs, and 2022 was no exception. Google pushed several key algorithm updates throughout 2022.

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Do You Need a Website Content Writer: Where to Find Them in 2023?

Bramework

Are you trying to figure out if you truly need to hire a website content writer for your blog or business? In this post, I will outline everything you need to know about working with a website content writer to enhance and elevate your digital presence. What is a Website Content Writer?

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The Ultimate Guide to Repurposing Content Like a Boss

Contently

All these iterations fall under content repurposing. The benefits are simple and plenty: Save time on content creation. Expand the life of one piece of content beyond one channel. Squeeze all the juice out of the content you know is performing well. Blog posts to video content. Long-form content to video.

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Can Google Detect AI Content? Here’s What You Need to Know (& How E-E-A-T Ties In)

Content Hacker

Google can detect AI content, but it won’t affect your rankings as long as your content is created for people first and foremost, not search engines. What matters is the intent and guiding hand behind your content creation, NOT the method you used to create it. How Does This Affect AI Content Creation?