Backlinko

DECEMBER 21, 2023

It determines an ad’s usefulness and relevance for someone searching for a specific keyword. It impacts your ad’s position and cost-per-click (CPC). Ad Copy Testing (A/B Testing): A/B testing involves comparing two versions of your ad copy to see which one performs better. B2B SaaS 39.8%

IT 104

IT Ad Copy Keywords Landing Page 104

ContentWriters

NOVEMBER 15, 2023

In the past couple of years, even more advanced tools have emerged to generate entire articles, product descriptions, social media posts, books, ad copy, and more. However, while it can be well-written, AI lacks the creativity of the human mind, limiting its ability to develop unique ideas.

SEO 64

SEO Content Content Creation Finance 64

The Creative Penn

DECEMBER 10, 2023

If you join the community, you get an extra solo Q&A show monthly, as well as behind-the-scenes videos on AI and creative business, plus, discounts, early access, and more. She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. I'd love to know what you think in the comments.

Keywords 98

Keywords Advertising Text Engineering 98

Neil Patel

APRIL 5, 2023

Below is my search for SEO in 2023: As you can see, my initial search shows some news pieces and competitor articles and gives me a few ideas for blog topics. iSpionage It can be tough to make headway when you’re competing on price, creative elements, and competitors’ budgets, but have no fear. Help is here, thanks to iSpionage.

Social Media 133

Social Media Keywords Advertising SEO 133

BKA Content

JANUARY 19, 2023

These platforms are really complicated and require A/B testing, constant adjustments, as well as creatives that must be updated regularly. You have to spend a lot of money to “dial in” your campaigns by testing ad copy, images, videos, and call to action verbiage.

Marketing 52

Marketing Search Engine Optimization Lead Generation Insurance 52

The Creative Penn

JANUARY 6, 2023

In the intro, publishing trends for 2023 [ Written Word Media ]; Apple AI narration ; ChatGPT into Bing [ The Verge ]; Comments on Audible [ Brandon Sanderson , Audiblegate ]; TikTok ban and problems [ Reuters , Rolling Stone ]; my Pilgrimage Kickstarter. So we're recording this at the beginning of 2023. ” But it hasn't.

Advertising 98

Advertising Marketing Ads Social Media 98

The Creative Penn

FEBRUARY 24, 2023

After many years of people saying, “AI can never be creative, AI could never write fiction (i.e. How can we use the tools to achieve our creative purpose in an ethical manner, and understand that we need to curate, edit, and take responsibility for any usage? Compare the internet of 2003 with the internet of 2023.

Text 98

Text Creativity Publisher Publishing 98

The Creative Penn

MARCH 25, 2024

We're up to about $17,000 – $18,000 a month in royalties, with about 2x return on ad spend, about 2.5x, something like that. So we're spending sort of $7,000 to $8,000 a month on Facebook ads. Then back in 2023, we started dabbling a bit in the direct sales side of things. Even then, I keep it pretty broad.

Ads 52

Ads Marketing Sales Retail 52

The Creative Penn

DECEMBER 30, 2022

Another year ends, and once more, it's time to reflect on our creative goals. Embrace multi-passionate creativity — and optimize for curiosity — as we move into The Creative Future. The Creative Penn website and podcast. Yes, creatively, because I am much happier about advertising the early books in the series now.

Creativity 98

Creativity Pharmaceutical Projects Publisher 98

Copyhackers

SEPTEMBER 23, 2022

.” Which is why zeroing in on your audiences is Strategy #1 in running successful Facebooks ads – though, to be fair, it’s not so much a strategy as it is a you-must-have-this-or-your-ads-will-be-pointless type of step. Don’t leave your ad copy up to guesswork. Or your Meta ad strategy.

Ads 52

Ads Copywriter Copywriting Ad Copy 52

The Creative Penn

AUGUST 7, 2023

JFPennBooks.com is live — use discount coupon LAUNCH for 15% off all books in all formats until the end of August 2023. How can authors reframe marketing to be more of a positive choice, something even creative and worth investing in? So in every realm of creativity, there is an element of marketing.

Ads 98

Ads Marketing Retail Publisher 98

Smart Blogger

OCTOBER 16, 2023

And it works, not just for headlines in men’s and women’s magazines, but for messages to your email list, subheads in your articles, ad copy — anything. Last one: This headline from our How to Make Money Writing: 5 Ways to Get Paid to Write in 2023 post incorporates two greed words: “money” and “get paid.”

Persuasion 98

Persuasion Copywriter Copywriting Freelance 98