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Social Media Laws: What Are They and How Do They Impact Brands?

Contently

These evolving regulations and landmark court cases have not only impacted how platforms operate but also reshaped the strategies of brands and marketers navigating this complex landscape. Since 2023, Ohio , Louisiana , Utah , and New York have enacted legislation aimed at protecting minors’ privacy and safety online.

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Interactive Content Marketing Makes Your Brand the Life of the Digital Party

Contently

By interjecting quizzes, polls, and calculators into branded content, you’re not just presenting static information — you’re making it feel more real and relevant, prompting people to interact and connect with your brand on a deeper level. It makes your content (and ultimately your brand) more relevant to their lives.

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AI Made Me Want to Trademark My Name. Here’s How I Did It.

Jane Friedman

I was editing my third novel, Finding Imogene , on August 7, 2023, when the news broke that publishing-industry guru and nonfiction author Jane Friedmans name had been stolen and plastered across AI-generated books on Amazon and Goodreads. For example, when I applied in August 2023, they were processing applications submitted in January 2023.

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15 Online Review Statistics

Backlinko

Nearly 4 in 10 consumers use reviews as a main channel for online brand research ( DataReportal ) 37.2% of internet users aged 16 to 64 claim to use online reviews as a primary source of information for brand research, which is more than product or brand websites (33.3%) or price comparison sites (26.8%). Q&A sites 18.6%

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Tone Is Business-Critical in 2023: Why Static Brand Guidelines Won’t Work

Grammarly

Consumers will set a high bar for brands before they decide to buy. This makes quality brand experiences and tone critical for 2023. The value of authentic brand experiences. Brands that authentically connect with customers via consistent, quality messages and emotional intelligence will lead the pack.

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How to Write a Marketing Script

ContentWriters

Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process. billion in 2023 , so you may have some competition. Understand Your Platform Each platform has distinct requirements and audience expectations.

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Key Steps for Finding the Best Influencers for Your Brand

Contently

In fact, Contently client data shows that 14% of customers take action if they come to the brand’s website from a referral page. This is distinct from what you, as a brand, want the audience members to know. That has opened up influencer opportunities to a far larger number of brands. Look beyond celebrity influencers.

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