The Creative Penn

JANUARY 1, 2024

2023 was a year of change, culminating in my 15-Year Pivot , and so 2024 will be a year of consolidation and optimization of my new creative and business processes — as well as writing and creating, plus surfing the wave of more change ahead. If you’d like to share your goals, please add them in the comments below. Show Notes J.F.

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The Creative Penn

DECEMBER 30, 2022

Another year ends, and once more, it's time to reflect on our creative goals. Embrace multi-passionate creativity — and optimize for curiosity — as we move into The Creative Future. The Creative Penn website and podcast. Yes, creatively, because I am much happier about advertising the early books in the series now.

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Smart Blogger

APRIL 12, 2023

8 Conversion Copywriting Tips to Attract More Sales Statistics state users stay on a web page between 10-20 seconds before they click away. Hence the short window of opportunity you have to grab attention and keep them reading your sales copy. Many of the sales techniques used in the industry have since been adopted online.

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Express Writers

DECEMBER 4, 2023

As we bid farewell to 2023, it’s time to reflect on what has unfolded in the world of content marketing over the past year. In this post, we’ll look back on some of the top trends that have defined content marketing in 2023. Let’s dive in! But what about the middle? Otherwise, they risk losing out to competitors.

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Quick Sprout

DECEMBER 14, 2022

A while back, the creative branding agency five/four swung for the fences by using a bright red color on a huge portion of their website, paired with tan and a muted bluish-green. It’s bright, bold, and draws lots of attention to the theme of creativity. Another way is to pair more muted colors with red. Conclusion.

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BKA Content

NOVEMBER 15, 2023

The 7 Best Ecommerce SEO Services of 2023 Ecommerce is a smart investment for every business, whether you sell exclusively online or have a physical store, too. In 2023, a whopping 20% of all retail sales happen online. Ecommerce SEO does the same thing for online sales. Of course not!

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Shorthand Content Marketing

JANUARY 5, 2023

The Top 12 Content Marketing Books for 2023. If you only read one content marketing book in 2023, make it this one. Using the StoryBrand principles, this 5-part checklist a useful resource for marketing professionals and business owners trying to grow their sales funnel. 10) SEO 2023 by Adam Clarke.

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Freelance Union

MARCH 28, 2023

But if you’re overwhelmed with the number of automated email marketing programs out there and can’t come to a decision, here are five of the best email automation platforms in 2023 and what makes them unique. Pros Beginner friendly — A versatile tool for companies that are preparing to start marketing via email.

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ContentWriters

APRIL 12, 2023

Content marketing is one of the most crucial and creative components of a marketing strategy — it incorporates content creation, distribution, and promotion. In 2023, content marketing has become more personalized, data-driven, and human-centric. So what are the trends of 2023 content marketing?

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ContentWriters

FEBRUARY 15, 2023

According to a recent HubSpot survey , social media will be among the top three marketing channels that brands invest in for 2023. Social media marketing can be an excellent way to increase brand awareness, drive website traffic, grow brand authority, develop trust and ultimately earn leads and sales.

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Publishing Trends

SEPTEMBER 20, 2023

PEOPLE Alison Lazarus , executive VP, director of sales, is retiring and will leave Hachette Book Group next month. Lauren Monaco will be joining Hachette on October 2 as executive VP, director of sales. Sean Buckley is joining the independent sales team as telesales account manager at Simon & Schuster.

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Publishing Trends

DECEMBER 4, 2023

At Penguin Random House SVP, sales & customer operations John Bohman will retire on December 15 as part of the company’s VSO. Chris Kouzes has joined Cottage Door Press as senior VP of sales. Donya Dickerson has joined Aevitas Creative Management as an agent. Samantha Slavin has been promoted to manager of diversified sales.

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Publishing Trends

NOVEMBER 20, 2023

At Frankfurter Buchmesse , Christian Ebert will join as director of strategic marketing and sales, as of Jan 1st, 2024. Oliver Munday has returned to Doubleday , from Knopf , as creative director. At HarperCollins , Frank Albanese , SVP, market insight & sales operations will be leaving after 30 years with the company.

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Publishing Trends

DECEMBER 19, 2023

At Random House Children’s , Julie Black has been named senior VP of sales strategic planning at Penguin Random House. Kristin Rasmussen , formerly co-executive director at CALIBA , has joined Scholastic as district sales manager. Jane Rotrosen Agency’s Tori Clayton has been promoted to subsidiary rights sales agent.

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Smart Blogger

NOVEMBER 23, 2022

Affiliate marketing is the practice of promoting the products or services of another person or company in exchange for a commission on the resulting sale. Basically, it’s a modern interpretation of a very old idea — getting a commission on a sale. In other words, it’s not just a sales pitch. revenue sharing).

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Bramework

JANUARY 7, 2023

Using creative, strong writing skills and knowledge of SEO, content writers will provide an essential service in your marketing strategy. How to Convert Social Media Into Sales for Your Business (10 Easy Steps to Do NOW). 450+ Most POWERFUL Words To Influence Buyers and Readers in 2023. What Does a Website Content Writer Do?

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Smart Blogger

JULY 3, 2023

When you hear the term “outbound marketing,” does your mind spin with confusion or are you acutely aware of the opportunities it brings to the sales table? In today’s dynamic business world, mastering the art of outbound marketing is like finding the golden key to trigger massive sales. And, guess what?

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Publishing Trends

JUNE 14, 2023

Carlos Hernandez has joined PRH Grupo Editorial as director of sales, special markets, focusing on the Origen imprint. He previously held senior sales positions at Editorial Unilit , Grupo Nelson , and Harper Christian. VP, field sales & account marketing Karen Torres will be leaving Hachette Book Group on July 14.

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Smart Blogger

FEBRUARY 24, 2023

You are charged $1 per day after 90 days of no earnings, $5 per day after 180 days of inactivity, and a hefty $50 per day after 360 days of no sales. Initial $/Sale – This number portrays the average dollar value of an initial sale, excluding rebills, credited to the affiliate. The best part? Some Junk Products.

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Smart Blogger

MAY 15, 2023

Ready to transform your content writing and command attention with your sales copy? Skillshare’s Copywriting for Beginners Cost : Free Length : 1 hour Qualification : No Embarking on your creative writing journey can seem daunting. Udemy’s Copywriting Secrets course dissects the art of writing sales-driving copy.

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Publishing Trends

OCTOBER 17, 2023

Kristen Klemens has joined as client manager for Simon & Schuster Publishing Services , She was formerly partner manager for trade sales and marketing at Rebel Girls. Harriet Poland has joined Creative Artists Agency (CAA) as an agent. Will Plunkett has been promoted to online sales manager.

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The Creative Penn

JANUARY 26, 2023

What are some of the tools and why are creative direction, voice, and taste, so important? In the first 28 mins of the podcast, I give an extended introduction about the various legal cases around AI and copyright , my thoughts on the best way to approach it for your creative work, and how to use AI tools ethically and responsibly.

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Smart Blogger

NOVEMBER 15, 2022

Whether you’re a seasoned freelance writer or a new writer with no experience, freelance writing jobs that pay are still plentiful in 2022, 2023, and beyond — if: You know where to look… You know how to promote yourself… And you know how to differentiate yourself from your fellow writers. Behance Creative Jobs. BloggingPro.

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The Hoth

JANUARY 30, 2023

Without further ado, here are our picks for the best analytics tools available in 2023. You can also come up with your own ways to track user activity using tags, as the tags are highly customizable, so you’ll be able to make full use of your creativity. The best part? What does it do differently?

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Article Writing

NOVEMBER 12, 2022

But for those companies that are serious about driving sales globally, they are beginning to realize that this strategy is no longer enough. Data-based stories will become the holy grail of content marketing in 2023. We hope to be one of the first jewelry businesses online to use this new creative way of marketing their products.

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Smart Blogger

FEBRUARY 23, 2023

36 Top Small Business Ideas That’ll Bring Out Your Inner Entrepreneur Welcome to the only small business idea list you’ll need for 2023 (and beyond)! The US ebook sales generated a staggering $2.12 The US ebook sales generated a staggering $2.12 A Simple 8-Step Strategy [2023] 11. Let’s get to it! billion by 2028.

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Publishing Trends

NOVEMBER 6, 2023

PEOPLE At Penguin Random House , Roseanne Serra , VP and director of art and design and Paul Buckley , senior VP and executive creative designer have left Penguin Publishing Group. At Scholastic , Annie Krege , formerly marketing intern at Astra Books for Young Readers has joined as trade sales assistant. At William B.

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Smart Blogger

JANUARY 20, 2023

Are Digital Marketing Jobs in Demand in 2023 (& Beyond)? Social Media Specialist The Social Media Specialist is responsible for creating and publishing content on all social media platforms to grow an audience, build brand awareness, and boost company sales. Outcomes: customer satisfaction and sales. According to the U.S.

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Smart Blogger

JULY 12, 2023

How can it send your sales sky-high? Emerging Social Commerce Trends in 2023 (& Beyond) Social commerce is an ever-evolving space. Videos also provide brands with the chance to be creative and distinctive. Increased engagement, broader reach, and ultimately, enhanced sales. Let’s jump in!

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Sales IT Social Media Storytelling 60

CoSchedule

FEBRUARY 27, 2023

Ask your sales team for ideas on exciting customers. Show people creative ideas for using your products. Apart from its informational content, Musician Tuts also features creative blog ideas like expert roundup posts and joke collections. Use creative blog ideas to give your blog personality Create informative review guides.

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Freelance Writing Jobs

MARCH 16, 2023

Here are popular, lucrative freelance writing services you can offer in 2023. Since the social media field is crowded and users’ attention spans can’t stop shrinking, you have to be flexible and creative. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

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Smart Blogger

FEBRUARY 21, 2023

The 15 Best Website Builders of 2023: Pros, Cons, Pricing, & More With so many website builders to choose from, we’ve saved you the effort of trawling through long reviews and surfing hundreds of websites. Weebly is Powered by Square, who’s behind the point-of-sales system. Jump in to find your best match!

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Smart Blogger

JULY 5, 2023

It comes with many features to help you create manage, and expand your creative courses, e-mail marketing, and more. Users include the following: Creatives Digital Marketers Coaches/Trainers Educators Online Course Creatives Individuals Seeking Higher Education There’s much to take in here to help you get started and grow your business.

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Smart Blogger

FEBRUARY 20, 2023

The Top 12 Marketing Jobs for 2023 The following list provides an overview of 12 high-demand marketing jobs, their qualifications, and links to more information. They oversee the product’s entire journey from launch to sale. Also, marketing jobs may involve direct work in or collaboration with different company departments.

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Smart Blogger

JUNE 13, 2023

These goals could be anything from boosting brand awareness to driving sales or conversions. Think bigger audience, better reach, and, best of all, booming sales. More sales? ” Drafting Your Creative Content Content is king, remember? Measuring Success Success isn’t just about KPIs, sales, or profits.

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Digital Marketing Sales Marketing Social Media 76

CoSchedule

FEBRUARY 17, 2023

How To Create A Webinar in 2023 — A Step-by-Step Guide With Simple, Actionable Steps Creating a webinar might feel like a high-stakes endeavor. Here are some ideas to keep in mind: Make your brand and cause stand out with stunning creative images. How, then, do you create a webinar? Try surprising them every once in a while.

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The Creative Penn

JANUARY 22, 2023

But then with the rise of Amazon ads, suddenly, I could multiply my sales by 20. And this brought the huge book sales that I have now. And then the answer was: I want to sell many books, I want to live off book sales. And also direct sales, little by little the direct sales. But it's okay with me.

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