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Copywriting in 2025: How to beat AI and short attention spans

Copywriter Collective

The Founder of Copywriter Collective, Jack Stafford, had put it simply in their Christmas card: Many clients have used AI to come up with concepts and copy… but fortunately, many have come back a little later when they’ve realised it’s not all it’s cracked up to be. Ready to transform your copy ?

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18 AI Startups to Watch

Backlinko

Here’s a curated list of 18 growing AI startups to look out for in 2024. Fliki Website: [link] Year founded: 2021 HQ: Dover, Delaware Users: 6 million Funding: No data available Description: Fliki is an AI text-to-video platform that generates video content at scale from text scripts or idea prompts in minutes. Let’s dive right in!

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How to start (and finish) a big creative project

Freelance Union

Project: Come up with a working title, outline, and chapters for the book by August 31st, 2024 Goal: Create an app that will help people with ADHD build routines that support their mental health. Project: Plan and script the first three episodes, including securing guest speakers and deciding on episode formats.

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What Are GPTs? Everything You Should Know

Grammarly

In May 2024, OpenAI released GPT-4 Omni (GPT-4o), a faster and more cost-effective evolution of GPT-4. GPT-4 significantly improved context retention, handling longer and more complex prompts with greater precision. Notably, it introduced multimodal capabilities, enabling it to process and respond to inputs that include both text and images.

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6 Psychological Techniques to Help You Write Great Social Media Hooks

Buffer

He went to this… — Alex Friedman 🤠 (@heyalexfriedman) September 16, 2024 The first two paragraphs (three sentences) make you want to click the “show more” button to dive into the full story—and find out how her friend’s dad landed such big-name clients.

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Information Gain: How Top Content Leaders Win at SEO

Backlinko

This concept is known as “information gain” in SEO. To explore the concept in depth, check out these articles by Animalz and Clearscope. It uses a knowledge graph to map relationships between concepts and identify new information. In September 2024, this single article had: 39.8K The punchline?

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GPT-3 Explained: What You Should Know

Grammarly

As of May 2024, only improved versions of GPT 3.5 This is the only version of GPT-3 that is still available to the public as of May 2024. Unlike older GPT models, the code and data is available to the general public. The GPT-3 model has three partially improved successors: GPT-3.5, Turbo, and GPT-3.5 with Browsing (Alpha).