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Washington State Considers Changes to Independent Contractor Reporting, Your Feedback is Needed!

Freelance Union

The Division of Child Support is considering proposing changes to introduce independent-contractor reporting to Washington state, and they are asking for your feedback on their proposal (also known as agency request legislation). Twenty-one other states have mandatory reporting requirements for independent contractors

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The Complete Guide to HVAC Business Marketing in 2025

Shorthand Content Marketing

Heres the truth: HVAC marketing in 2025 is a confusing, expensive mess. With the growth of AI chatbots, LLMs, and Google’s Generative Search in 2025, it sometimes feels like you will never understand how to attract prospective customers. This question is the most common one that HVAC contractors ask themselves.

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The Ultimate Guide to HVAC Marketing in 2025

Shorthand Content Marketing

Heres the truth: HVAC marketing in 2025 is a confusing, expensive mess. It’s easy to waste money on Google ads, HVAC SEO, and working with HVAC marketing agencies that don’t deliver. HVAC marketing agencies make it difficult to understand what strategy best attracts HVAC clients. Can You Grow Without HVAC Marketing?

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An Honest Guide to HVAC SEO in 2025

Shorthand Content Marketing

No matter how many meetings you have with an HVAC marketing agency, it often feels like a bunch of technical gibberish, and no clear answers. The Changing State of HVAC SEO in 2025 HVAC SEO in 2025 is probably the most complex and overwhelming it has ever been. Lets get real: HVAC SEO is pretty darn confusing.

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Why Hire an HVAC Marketing Consultant? 

Shorthand Content Marketing

You usually leave that to a marketing agency. The problem is that an HVAC marketing agency will likely only do the minimum to meet the requirements of the monthly fee you pay them. And even when you outsource it to an HVAC digital marketing agency, you are not sure if it is even working.