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What if Sam Altman is only half right about AI doing 95% of your work?

Nick Ursborne

Elon Musk predicts AGI will be with us by 2025. It’s at that point – the achievement of AGI – that Sam Altman predicts 95% of marketing tasks will be handled by AI. This isn’t just about marketing, it applies to all knowledge work. Altman was asked specifically about the marketing industry in that interview.

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Where To Find An Advertising Internship In London

Caroline Gibson

It involved regularly checking ad agency websites and LinkedIn to see which agencies offered internships and when they started. This was a slightly frustrating process as a) not many London ad agencies run them these days and b) there’s no one place to find a handy list – until now, that is. Applications are now open for 2025.

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Who is Generation Alpha, and Why Are They Important to Marketers?

Neil Patel

Why should marketers care about them right now? By 2025, this group will reach a worldwide population of more than two billion. Generation Alpha Culture and the Future of Marketing. It’s expected that AI and robotics will be completely integrated into modern life by 2025. But, they’re children.

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Jumping On a Trend: How To Curate A Timely Content Marketing Calendar

Contently

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about.

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AI in Content Marketing: How Will it Impact Content in 2023?

Express Writers

AI in content marketing has also become widespread. A late 2020 survey from Gartner shows that 41% of respondents reported increased revenue after incorporating AI tools into their marketing campaigns. With innovations like these, finding ways to use this advanced technology in content marketing is a no-brainer.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Identify what keeps them up at night." " 5.

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People Round Up, Early December, 2024

Publishing Trends

Erin Kibby joins Atria Books as senior marketing manager. At Ingram Content Group , SVP of content acquisition international David Taylor will retire in June 2025 after 22 years with the company. Justin Alvarez has joined as manager of consumer marketing sales. She was formerly trade marketing associate at Barefoot Books.